Pearl Lemon - SEO Agency London

How To Optimise Amazon PPC Campaigns

It’s time to get real: A strong Amazon PPC ad is essential if you want to succeed on Amazon. Using  this in-depth post, you will learn:

  • What is PPC on Amazon?
  • What justifies Amazon sellers’ importance of PPC?
  • How to develop an Amazon PPC plan.
  • Selecting the best Amazon PPC ad type for your company.

An Introduction To Amazon PPC

The advertising platform that Amazon makes available to its third-party vendors is called Amazon PPC. It enables vendors to make advertising campaigns for their goods and then bills them each time a prospective client clicks and views their advertisement.

The Significance Of PPC To Amazon Sellers

As more and more consumers shop online, ecommerce firms and sellers have enormous chances to prosper. Yet with that increase in online retail traffic also comes an increase of rivals vying for the most sales. For Amazon businesses of all sizes, having an efficient PPC advertising strategy is practically a requirement. Given that Amazon has over 350 million products, it is easy for businesses to get lost in the crowd. Also, while you build an organic ranking, the position where your product naturally shows in search results is crucial. Adverts help you expand your audience on the site.

It Helps Boost Sales

Running Amazon-sponsored products makes it simple to target keywords relating to your specialty and product category.

By making your product more visible and placing it on Amazon’s first page, you will have a larger consumer base. All you have to do is use an optimised product listing to convert potential consumers. You can increase sales for your store after you accomplish this consistently through sponsored product ads.

It Helps Build Brand Awareness

PPC ads allow businesses to increase brand awareness because advertisers are only charged when a click is made. Even getting clicks on your adverts is not necessary. You simply need to make enough impressions. Additionally, you can save money because you aren’t charged until a click is made .

Gaining exposure is crucial for increasing brand recognition. And one of the finest ways to promote your company is to run an Amazon PPC ad to get your products in front of customers.

It Helps Improve Your Organic Ranking

The quantity of sales is one of the elements used by the Amazon A10 Algorithm to rank products on its organic search results. Amazon will reward you with a bump in organic search results if you can increase sales of your products.

Simply put, managing an Amazon PPC campaign will help you elevate your natural ranks. Running a PPC campaign can help you raise your A10 Algorithm score, which will help you move up to the first page of the Amazon search results.

Choosing Which Type Of Amazon PPC Ad Is Right For Your Business

Amazon PPC Campaigns

Amazon gives sellers access to a variety of PPC ad types with flexible targeting options. We advise you to experiment with all of the ad kinds you have access to when getting started, particularly automatic targeting advertisements and manually targeting Sponsored Goods ads.

You can best determine what kinds of phrases and search terms you should target on Amazon using these two ad formats. We will discuss the type of Amazon PPC Ads below.

Types Of Amazon PPC Ads

79% of Amazon SMB sellers promote their goods both on and outside of Amazon. The breakdown of those who utilize Amazon Pay-per-click (PPC) advertising is as follows:
  • 77% of sellers use Sponsored Items advertisements.
  • 39% use Sponsored Brands ads.
  • 30% use Sponsored Display ads.
Let’s go over the many Amazon PPC ad formats that are accessible, in order of how popular they are among independent sellers.

1. Sponsored Products Ads

Advertisements for Sponsored products can closely mimic organic listings when they show in search results and product listing pages. 66% of third-party sellers use this form of Amazon PPC ad the most frequently.

The two sorts of keyword targeting tactics that a seller can employ when developing Sponsored Items advertising are automatic targeting and manual targeting.

2. Sponsored Brands Ads

Advertisements for Sponsored Brands, formerly known as “headline search advertising,” let retailers promote multiple products at once and draw customers in with more eye-catching graphics than those for Sponsored products.

With Sponsored Brands, sellers select from two forms that can either show up further down the page as a video or at the top of the Amazon search results as headline banners.

The brand’s emblem, unique tagline, and two or more products are often included in “product collection” and “store spotlight” advertisements, whereas the “video” format consists of a 15–30 second-long video presenting a single product. These advertisements direct customers to product detail pages or an Amazon Storefront when they click them.

3. Sponsored Display Ads

Sellers can retarget customers who have viewed their product detail pages both on and off of Amazon by using Sponsored Display advertising. Sponsored Display Ads, in contrast to Sponsored Goods and Sponsored Brands Ads, show on Amazon’s associate websites, such as Google, Facebook, Netflix, and even mobile apps. A seller must have a registered brand in order to use them, just like Sponsored Brands ads.

Only 25% of third-party Amazon sellers utilize Sponsored Display PPC advertisements, which are the newest type of PPC and haven’t nearly attained the level of popularity of Sponsored Items and Sponsored Brands.


Amazon has been a leader in the e-commerce industry for years. The company has been able to dominate the market because of their innovative strategies and strategies that are executed well.

The Amazon PPC campaign is one of the most important aspects of Amazon’s business strategy. It allows them to get more customers by advertising on different platforms, including search engines and social media websites like Facebook and Twitter.


How do you increase Amazon PPC leads?

  1. Track every lead conversion and lead source.
  2. View the full customer journey of leads.
  3. Quantify the value of your leads.
  4. Don’t turn off keywords with low CTR.

What is the best PPC strategy?

The most effective PPC managers draw a strong link between audience targeting and landing page optimization . The more relevant a landing page is to the initial search intent or audience demographic interest, the more likely site visitors will click through, sign up, make a purchase, etc.

Why is my Amazon PPC not generating leads?

If your pay-per-click ad isn’t generating leads, it could be because you’re not using the right keywords, or perhaps your landing page sucks. Another possible reason why your PPC campaign isn’t increasing sales for your business is because of click fraud.