You’ve created a product that you’re proud of. You’ve launched your brand and opened an Etsy store, and your garage is stuffed with fabulous items that need to be sold. Then you realize you’re one of Etsy’s 2.5 million or so sellers. Buyers need not just a motive to buy from you, but also a …
When you first discover the world of online marketing, it can seem complex and overwhelming. Amongst other things, the wide variety of acronyms can be a challenge to understand, remember and differentiate. The acronyms PPC and CPC are no different in that regard. So what do CPC and PPC stand for? What do they mean? …
If you are considering bolstering your organic SEO efforts with some fast results PPC, Google is no longer the only game in town, and hasn’t been for a long time. For some businesses and brands Facebook advertising can reap excellent results, and often for a lower spend than Google Ads. It’s fun when people finally have their ads up …
The Most Important Facebook Ad Metrics To Watch in 2022 and Beyond Read More »
Most businesses are looking for low-cost, high-impact advertising options. This has been especially true over the past year as the COVID-19 pandemic has continued to impact almost every business niche. Prospective customers are spending more time online than ever before, but businesses are cutting back on marketing spending. “Should I stop advertising or continue?” – …
Understanding the Benefits of PPC in 2022 and Beyond Read More »
When most businesses start thinking about PPC, their initial thought is usually to get into Google Ads. If Google Ads are too challenging (and then can be, not to mention very expensive), they might look at Facebook Ads. Which makes sense, as so many people use one or the other – Facebook or Google – and …