Be Penalty-free With the Help of Our Google Penguin Recovery Service

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Websites at the top of Google’s search engine results pages (SERPs) receive 90% of all organic traffic. If your company has a website, Page 1 is undoubtedly where you want to be. 

However, getting there is not a walk in the park. Some companies even resort to black-hat SEO techniques to increase their rankings quickly. If you did this, you probably faced the consequences when Google released the Penguin update.

Pearl Lemon can help you recover from the downfall after the Penguin update. And the good news is that it’s never too late to recover from such penalties. Our team at Pearl Lemon has the expertise to check your backlink profile for high-risk link patterns resulting from bad links and link building.

Our experts consider all the links and ensure they follow Google’s criteria to avoid further penalties. Furthermore, we can also work on your search engine optimization and social media to ensure that you rank well in the search results. 

It is never too late to recover from penalties- get in touch with us and leverage our google recovery services today.

What Is Google Penguin Update?

Following the Panda update, Google announced the Penguin update as a new initiative to reward high-quality websites and punish websites that use black-hat SEO techniques, such as creating unnatural backlinks on search engine results pages (SERPs).

The filter had ten documented modifications between 2012 and 2016, changing over time and altering how the SEO community understood the harmful activities Penguin attempted to address. Penguin has been incorporated into Google’s main algorithm as of early 2017.

Simply put- you’re in trouble if you’re paying for links or link exchanges, building links on irrelevant websites, or constructing links in low-quality directories.

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What Triggers Penguin

Penguin targets these two practices:

  • Link schemes – Link schemes attempt to trick Google into awarding high rankings by developing, acquiring, or purchasing backlinks from low-quality or unrelated websites to create the appearance of popularity and significance. 
  • Keyword Stuffing – To influence rank by giving the appearance of importance to particular search queries, a webpage is stuffed with numerous keywords or repeats of keywords.

How To Know If Penguin Has Hit You

Analyzing your data analytics carefully will help you determine whether Penguin hurt your site, which is the case for most sites affected by the algorithm.

Using Google Analytics

The ideal situation is to examine analytics information that filters out organic traffic. It can also be challenging to observe the dip that results from a Penguin strike if your site receives a lot of direct traffic, referral visits, or PPC hits.

Here’s a quick method, if you use Google Analytics, to view your organic traffic solely:

Go to Acquisition > Keywords > Organic by clicking.

You may limit the statistics to see organic traffic from Google if you want to be even more precise. This is typically not necessary for most websites because only a small portion of search traffic originates from other sites like Bing and Yahoo.

The next step is to adjust the date such that you are examining traffic that began before April 2012, which is when Penguin was launched for the first time. Of course, this assumes that your website has been around for a long time. 

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To see proof of Google Panda hits, look back to the beginning of 2011, as Panda was released for the first time in February of that year. After completing this, you should clearly understand how much favour Google has shown you in organic search.

Penguin likely harmED your site if it had a big reduction in rankings or traffic on any of the dates listed below:

  • April 24, 2012
  • May 25, 2012
  • October 5, 2005
  • May 22, 2013
  • October 4, 2013 

Google announced that the algorithm would roll constantly starting on October 17. This makes recognizing a Penguin a little more complicated.

Other Ways to Track Aside from Analytics

Do you have any ranking reports that your SEO firm provided to you? In that case, you can:

  • Search for a rank reduction that coincides with one of the mentioned times.
  • If the server logs go back far enough, check them out to see if you can connect a drop. But remember that your server logs will often display all traffic, not just search traffic, so it might not immediately appear that a decline has occurred.
  • On SEMrush, look at your traffic. Hit “positions” under “Organic Research,” and you might see something like this:

SEO on Unnatural Link

An SEO firm can be able to acquire links that are natural for your website. The most popular way to accomplish this that Google will allow is to draw attention to the excellent content on your website. 

A professional SEO company, for instance, may assist you in developing resources that are beneficial to your community and figuring out how to persuade websites to link to that content. However, there is a good chance that the links an SEO firm “built” for you violate the Google Quality Guidelines and could put you in danger of being penalized by the Penguin algorithm.

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Recover From Penguin Update

Regaining your rankings and organic traffic requires fully recovering from the Google Penguin penalty. However, you frequently must wait for an algorithm change to witness complete recovery.

However, you should immediately notice increased organic traffic if you do the required recovery measures. If you want to recover from the Penguin update, follow these steps.

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Run A Link Audit

You must either delete or disavow all the bad backlinks you discover to recover. To achieve this, you must first compile a list of all the links pointing to your website and examine it to identify the problematic ones. 

To download a list of all the links pointing to your website, utilize Google Webmaster Tool or other link tools like Ahrefs. Once you have this list, eliminate all the good connections to leave only the negative ones.

But how can you tell the excellent links from the spammy ones? Here are only a few link sources that encourage the creation of poor links:

  • Low-PageRank Websites: Verify whether the homepage of the website referring to you has a PageRank of 0 or “?”
  • Low-quality directories, sometimes known as spam directories: Accept your link without conducting any editorial review and do not offer users any helpful content.
  • Spam comments: Watch out for comments and profile signatures that connect to your site in an unrelated way.
  • Sites that link to other spam sites – Content relating to keywords like “payday loans” or “Viagra” is frequently found on spam sites.

Remember that this is just a basic list; many other elements still make a bad link.

Track Links You Want To Disavow

The links you want to maintain and the links you wish to eliminate should both be listed in a master spreadsheet. A list of all your links and performing a link audit are great ideas to ensure you maintain a clean profile because the quality of the links you build can alter over time. 

Include details like the link’s URL, the Webmaster’s contact information, any alterations you’ve made, etc. As a side point, if you ever receive a manual action penalty, making a list will be crucial to your recovery.

Reach To Web Admins And Disavow links

After determining which links need to be deleted, you must delete them. The best way to accomplish this is to contact webmasters and request that they take down the link. Requesting the removal of a link is entirely appropriate. You’d be surprised at how many webmasters respond to your inquiries.

You can switch to using the Google disavow tool if you’ve reached the point where you don’t think you’ll get any more responses. Always follow link removal requests with this. To accomplish this, you use the Google Disavow Links tool.

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Recover Fast With Our Google Penguin Recovery Service

Google Penguin recovery is frequently very challenging. To clean up your link profile, you must execute proper procedures. You’ll then probably have to wait for a Google algorithm change. However, if you carefully organize and carry out the penalty recovery, you will probably regain your rank.

You should regain your organic visibility and traffic following the procedures above. However, if it comes too handy and complicated- Pearl Lemon can help you.

If you need other SEO services- contact our SEO agency today, and let’s discuss.

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Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.


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FAQs

If you write content stuffed with keywords, you are more concerned with search engine rankings than content quality and your readers. Nowadays, search engines detest keyword stuffing. Therefore, if your site is found guilty of this, you may be subject to sanctions on the concerned pages or the entire site.

There are relatively few companies who can genuinely claim to have completed work that led to Google Penalty recovery. Many people have a theoretical understanding of what has to be done, but there is actual, verifiable proof of what has previously worked effectively. We are trustworthy, dependable, and honest. 

Working with Google Penalty is just one of the services we provide. If you want to consider other SEO practices to rank better on Google search results- reach us today.

After disavowing the harmful links, observe how your website performs over the next two to four weeks. We advise sending a reconsideration request that details your efforts to improve your backlink profile, even though Penguin penalties are algorithmic rather than manual.