Meet Raj, he’s our Link Building Expert here at Pearl Lemon.
Raj has been building high quality links for dozens of clients that have been successful.
He’ll get high-quality backlinks from sites with high domain authority. You’ll benefit from more referral traffic in the long run. So if you need some backlinks, Raj is your man!
YOU’LL BE IN GREAT HANDS. RAJ IS A HIGHLY EXPERIENCED LINK BUILDING PROFESSIONAL.
If done well, backlinks not only improve your site’s ranking but also boosts organic traffic to your site and increases crawl rate. However, not all backlinks are created equally – bad backlinks can have serious implications on the visibility of your site.
Raj understands this clearly and he only uses white hat, bespoke link building processes to yield maximum results and avoid penalties using a 4 step plan of attack:
As you can see, Raj does so much more than just getting our clients links, because he know that not all backlinks are equal. Therefore, he’s built a tried and tested process to ensure that the backlinks we create for your business will actually help you to receive the right coverage, whilst creating content that is aligned with your brand.
QUALITY OVER QUANTITY
Raj is a firm believer of quality over quantity when it comes to creating a link building strategy. He will ensure that your content is put in front of your target audience.
In other words, he won’t be just building links for the sake of it – that’s an outdated technique. He’ll create excellent quality content that reflects your brand’s value. We’re talking about the type of content that increases referral traffic, boosts brand awareness and ultimately improves rankings!
WHAT MAKES A GOOD LINK BUILDING STRATEGY?
A good link building strategy has multiple parts to it, all of which are needed to ensure a smooth running campaign and keep your brand in good standing. As such, it’s of utmost importance that you consider an expert link building approach to your online lead generation.
Remember that if your website is full of good, high quality links, Google and other search engines will definitely notice and reward you with numerous benefits including:
Building lasting relationships with other brands in your niche
An increase in brand recognition and trust
More referral traffic to your website
And the list goes on!
WHAT YOU CAN EXPECT FROM RAJ
With your end goals in mind, Raj will build a 6-month link building strategy that is tailored to your company – adjusting them according to what your competitors are doing, what other SEO activities you are engaged in and any algorithmic changes. However, you can expect a link profile audit, outreach with other site owners and quality content creation, to name a few.
LINK BUILDING CASE STUDY
We worked with a client who provides software for HR professionals. As part of their bespoke SEO strategy, we implemented a backlinking strategy to drive more traffic to their site and to improve their online brand reputation.
We were able to help them to improve their average keyword position by 41 positions! Watch this video to see what we did on this campaign.
GET HELP WITH YOUR LINK BUILDING STRATEGY TODAY!
Raj takes his key responsibilities as our Link Building Expert very seriously which is why he is able to build quality links and get outstanding results for all of our clients.
We’d be delighted to conduct an audit on your site and let you know how his link building services can help you to rank higher and get more organic traffic. Request your FREE audit today and we’ll get back to you within 48 hours.
Link Building FAQ
What Is Link Building?
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.
How Do Search Engines Use Links?
There are two fundamental ways that search engines use links:
- To discover new web pages
- To help determine how well a page should rank in their results
Generally speaking, the more high-quality websites that link to you, the more likely you are to rank well in search results.
What Is a Link Building Campaign?
A link building campaign is a process of actively trying to increase links to your website, usually accompanied by some kind of overarching objective. It will use assets belonging to the website in order to acquire those links, and an asset can be anything from content and news to products and services.
What Are The Benefits Of Link Building?
Let’s start with the basics. Link building is a long-term strategy designed to increase traffic to your site while improving your reputation, all through the use of external links pointing back to your domain. Link building is about far more than just earning traffic (though that is certainly a key benefit).
Take a look at some of the ways link building can support your brand.
- Brand (and content) visibility. Building more links on more prolific sources means you’ll increase your brand’s visibility. That may not seem like a big deal by itself, but it can cumulate into a powerful effect.
- Reputation by affiliation. In the early stages of your link building campaign, you’ll be working with relatively low-level, niche sources, but as you build up, you’ll start getting positions on high-authority, noteworthy publishers.
How Can I Find Under-Promoted Assets?
To identify link building opportunities, you’ll need to discover which assets on your site are underpromoted. There are a few ways you can find undervalued assets, but a manual site search should always be the first step. If you don’t have luck with a manual site search, the next option for finding link-worthy pages is using a content analysis tool like BuzzSumo.
How Do I Search For Link Opportunities?
To find link opportunities, you need to identify websites relevant to your content. You also need to discover the unique value your content has to different audiences.
A simple search is the best way to reveal potential link opportunities if you have a good grasp of how to use Google and search modifiers. BuzzSumo can also help you find content that’s similar to yours that has already proven popular with relevant audiences.
What Types of Links Do You Need?
When defining the strategy for your link building campaign, you need to think about the types of links you aim to get.
How Do I Use The ``Broken-Link`` Building Method?
The technique involves contacting a webmaster to report broken links on his/her website. At the same time, you recommend other websites to replace that link. And here, of course, you mention your own website. Because you are doing the webmaster a favour by reporting the broken links, the chances of a backlink back to your website are high.
So, to use the broken-link method, first find relevant websites in your niche that have resources pages. Find them by using these search queries in Google:
- your keyword + links
- your keywords + resources
- keywords inurl: links
What Are Inbound and Outbound Links?
In layman’s terms, there are two types of links: inbound and outbound. Outbound links start from your site and lead to an external site, while inbound links or backlinks, come from an external site to yours. … Backlinks are among the main building blocks to good Search Engine Optimisation (SEO).
Should I Build Internal Links?
Internal links are a key factor for running a successful website. They are passing link juice, and you can use your anchor texts. With a good internal linking structure, you can help users easily navigate through your website and increase the overall user experience.
There are tools that can automatically create internal links on your page, especially if you are running WordPress, but you should do this manually. Microsoft’s Matt Cutts has recommended that webmasters keep their number of internal links per page below 100, for both usability and SEO.