Pearl Lemon - SEO Agency London

The Journey To Success Begins Here With Our Optimised Google Ads For Startups

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An early-stage startup leader has several hats to wear, and getting momentum is the main objective throughout the first several months of the company.

Most of your effort is generally spent developing a marketing strategy to boost your company profile. In our opinion, spending a lot more time testing your digital marketing networks is wise to determine what works and doesn’t for your company.

So what if there is a platform that can help you get the customers you want for your startup? Wouldn’t that be amazing?

Fortunately, that platform is available for every startup to use. With Google Ads, you can transform your startup and succeed in business life. 

However, there’s a catch to it. If you’re not an expert in using it, you might end up shedding money away for nothing.

When you work with Pearl Lemon, you don’t have to worry about starting it wrong. We assist budding businesses in developing their initial marketing campaign online. 

A precise strategy like ours is crucial as it provides quick feedback on your brand and messaging from your desired clientele.

Want to learn more about what we can do? Book a call to know best from the experts.

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Generate Quality Leads With Google Ads

You can generate quality leads through Google Ads campaigns, and since they are reasonably priced, you can test them out frequently.

B2B enterprises can swiftly and effectively collect leads thanks to Google Ads. With Google Search Ad copy, you locate people who are actively looking for products similar to yours, in contrast to most ad platforms where you try to gain impressions based on an audience.

Because of this, you don’t need to attract someone’s intent– because it is already there. By entering relevant search terms for your product on Google, your audience is raising their hand and demonstrating interest in your offering.

Components We Consider For Your Google Ads

At Pearl Lemon, we include the following components in creating your Google Ads campaigns to make them profitable:

Demographics

Target potential clients based on their traits.

Market Profiling

This strategy focuses on consumers who may be considering making a purchase or who may already have done so but are still interested in connecting with your content;

Custom Intent

Concentrate on terms or phrases associated with visitors who are most likely to interact with your website. Additionally, you can provide URLs for relevant websites, apps, or videos for your target audience;

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User Target 

With comparable traits to your site, visitors will help you increase the size of your best-performing audiences.

Keyword Focus

We create a list of relevant keywords to target your audience.

Extensions We Work With For Better Google Ads

Pearl Lemon works on extensions for site links with which you can include more links beneath the main content. It boosts the user interaction rate and visibility of your advertisement.

Google Search Network

The list of advertisements at the top of your Google search results is known as search advertising. They may be at the top or bottom of the page and are denoted by a little ad box.

Pearl Lemon works on extensions for site links with which you can include more links beneath the main content. It boosts the user interaction rate and visibility of your advertisement.

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Google Display Network

While browsing some random website, you must have seen these advertisements. They are positioned like banners and come in various sizes, including those for images and videos. 

They are known as display advertising.

Compensation for each click or other contact with the advertisement is advantageous to the website’s owner. 

Advertising companies profit from showing their content to viewers who satisfy the criteria for their personas. 

At Pearl Lemon, we offer a wide range of Display ads services, including:

Text advertisements: Although these are presented on a network of partner websites, they have the same format as text ads on the search network.

Image advertisements: These ads are more visually appealing and let you employ display network graphics to get viewers to go over to your website.

Responsive advertisements: These are comparable to image ads but include interactive features and animations to make them more engaging.

Video advertisements: Videos can be inserted and played right inside these ads and are comparable to responsive ads. However, these are not the same as YouTube-specific video campaigns. They are different.

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We Help You Conquer Your Competitors With Our Strong Strategies

Conquesting through paid search is a debatable tactic. 

Competitive search ads can serve as an excellent starting point for brand awareness among consumers shopping for similar products.

Here’s how Pearl Lemon helps you in your first step towards success:

  • We conduct thorough research. 
  • We help you create a positive user experience and send visitors to a landing page with content about your services. We highlight how your products are better than others and the advantages of using your services.
  • We monitor your performance closely and revise our strategy and ad campaigns accordingly. 

Our Bidding Strategies

Here are the intelligent bidder methods Pearl Lemon implements, optimised by machine learning and targeted at conversions.

  • Target Cost Per Action (CPA): If generating conversions is your campaign’s main objective, choosing our Target CPA bidding strategy will enable you to concentrate on attempting to convert users at a particular acquisition cost. Your cost per acquisition is the sum of money you can afford to invest in gaining one client.
  • Target Return On Ad Spend (ROAS): When optimising conversion value, we use Target ROAS to boost conversion value while aiming for a particular return on ad spend (ROAS).
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  • Maximise Conversions: If you know the daily budget you want to set aside for your advertisement, this is the one for you. With the help of Google, we automatically manage your bids for you to get the maximum return for your money when you choose your daily budget.
  • Maximise Clicks: The most straightforward and secure approach to bidding for clicks. All you need to do is establish an average daily budget, and Google will manage your bids for you to acquire as many clicks as you can while staying within your budget.
  • Enhanced Cost Per Click (ECPC): To automatically modify your manual bids to maximise conversions, we prefer using ECPC. Google can automatically adjust your bid to cost less if a search is too competitive or the CPCs are too high because it understands fewer conversion possibilities.

Scale Up With Pearl Lemon

Google Ads is an excellent place to start your new business, but this shouldn’t be your only action plan. Once you gain traction, keep testing and improving while looking to integrate additional platforms.

At Pearl Lemon, we work on the same concept. We retarget via Facebook or LinkedIn as soon as you begin to gain a better ROI from Google search. 

Retargeting across other platforms helps you to scale into creating a custom audience that you can use to approach other people while enabling you to get in front of your target demographic constantly.

Our experts have different ways for your business to keep growing, so once you get going, you never stop. 

Contact us now to escalate the growth of your startup.

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Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.

Testimonials

What Our Clients have said about our SEO Agency.

Here at Pearl Lemon, we can help your company grow.

The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton
CEO, The Sales Consultancy
Attendance to the event grew at a rapid pace, and a significant number of respondents gave positive feedback regarding Pearl Lemon’s approach. The team provided recurrent progress updates that clearly demonstrated their impact. Their knowledge and transparency set them apart from other vendors.
Lulu Laidlaw-Smith
VP Events & Sales, Paddington Works

FAQs

With Google Ad group targeting, you may locate your ideal and suitable consumers based on their actions, particular requirements, location, gadgets, etc. Additionally, PPC advertising (pay-per-click) raises consumer awareness of your brand and eventually aids in the expansion of your small business.

You choose a list of keywords that are valuable to your company and worth paying for, then create search ads that are relevant to those terms. 

By doing this, you are included in the SERP (Search Engine Results Page) auction, where marketers bid to display their Adwords campaigns to consumers looking for what they sell.

Online pay-per-click advertising isn’t just for well-known firms. Due to its flexible pricing and budgeting, Google Ads can benefit startups and entrepreneurs cost-effectively. With no minimum charge, you can adjust your spending plan as necessary.