Make Your Music Be For Everyone With Our Services On Google Ads For Spotify


Wondering why people seem not to like your music on Spotify?

1 out of 6 common music artists’ mistakes is targeting the wrong audience. When music artists attempt to break into the industry, the first move they want to make is to force everyone to listen to their music.

But you have to remember that everyone has a distinct musical taste. 

If you think no one seems to like your music piece, maybe it has not yet reached its potential fans.

Here at Pearl Lemon, we help music artists to gain the exposure they deserve by putting their music on the right audience’s playlist. 

Reach the right audience and let everyone with the same music taste as you enjoy it.

Find your listeners and life-long fans; contact us today!

Embracing Google Ads as A Digital Marketing Strategy

The world constantly embraces innovation, where you can find almost everything online. 

Look at your surroundings, the streets, buildings, inside the mall, and even in parks. Everyone uses their smartphones, smartwatches, and laptops. It has been a part of everyone’s daily life.

Even advertisements and menus are embedded into digital screens across commerce streets. 

Advertisers prefer digital marketing– specifically Google Adwords since it allows you to connect easily with your customers and is effective in all industries.

Let’s look at how digital marketing and Google Ads affect music marketing nowadays.

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Easily Recognise Your Music

With vast competition, there is a booming release of music and an increasing career of artists. With that, artists constantly find ways to be recognised and heard in a digital landscape. 

With Google Ads that serve your artist profile on a silver platter, people can easily recognise you through your music. If you’re attempting to promote a single piece, it is highly possible that when a listener likes it, they will browse through your other songs too! 

They can easily do that with just a few clicks, gaining you an instant follower. 

No Geographical Boundaries

Google Ads allows you to reach people around the globe because there are no geographical boundaries online. 

In today’s digital age, trends online crawl rapidly, giving you the chance to make your music international. If you’re in the music industry, you have the power to let others hear your piece! 

Who knows? Maybe you’ll be the next international artist.

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Listeners Will Come To You

If you recently released music and no one seems interested, maybe because you haven’t promoted it correctly. 

Google Ads allows you to target the people you’re trying to reach. The moment your music reaches them, there is a higher possibility that they will do the rest of the promotion for you. 

By targeting a specific ad group, you can gain more listeners, and later on, they can spread your music through word of mouth.

Reasons To Promote Music Using Google Ads For Spotify

You have several options if you want to promote your music on Spotify.

However, it can be a struggle to pick what works for you the best. You might encounter influencers and pop-ups encouraging you to invest without telling you how it works. 

But we know better about these kinds of things, and we highly recommend Google Ads for you. This is because, aside from search engine optimisation, Google Ads is an extensive network you can advertise on.

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Spotify is a large platform for artists, and its algorithm may not favour you when it comes to your new music released.

However, with Google Ads– an advertising platform that enhances the brand awareness of businesses and individuals– there is no doubt that you will have the opportunity to be the leading new artist in no time.

If you want to know more about why you should choose Google Ads, here are some answers to your question:

User Traffic

Stating the apparent fact, Google is the leading search engine with 70% market share and 85% mobile traffic. Their popularity is because when you need answers to your question, Google always has your back.

Wanna know why you feel sleepy at this time? Google it.

Wanna know how to make milk tea? Google it.

Google handles 3.8million searches per minute and 2+ trillion searches per year. Definitely, that’s a vast number of searches!

In a digitalised world, almost everyone spends their time browsing online. By promoting through Google Ads, there is a higher chance of clicks than other types of advertisements. 


Grasp of Intent

As you are given the choice of several promotion platforms, there are differences in their intentions. 

For instance, you can use Instagram as a platform to promote your music, but there are higher chances that you will be ignored on it. Why? Because people open their Instagram to browse pictures of their friends or celebrities, and they don’t look for products or services

But with a search engine, it’s a different matter. People will look for something like best country music 2023, and your ad will appear as the answer they’re looking for. Now that’s user intent you’d want to maximise on.

Right Audience

Google Ads allow you to target and customise which audience you want to reach– namely, users with specific interests. This way, you will have a higher chance of your ad becoming relevant and highly visible among your potential listeners.

Google Ads allow you to target your market through keywords, fine-tune when and where your ads will appear and specify the demographics of your target listeners.

Using targeted marketing, you are narrowing down your scope and making the right people reach your music. There is an assurance of a better quality of interaction!

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Let Pearl Lemon Do The Work For You

If you are persuaded by how efficient Google Ads is but don’t know how and where to start, don’t worry! Pearl Lemon is here to help.

Here at Pearl Lemon, we will ensure that you and your music on Spotify will reach the right audience. How can we do that?

Once you decide to partner with us, we will work together in customising the demographics you want to target, setting a daily maximum budget, and planning the duration of the campaign. 

Customising the demographics allows the users to encounter relevant ads connected to the peak of their interests. 

Our team will align relevant keywords that will make your ad pop in front of people searching for new music and convert them into your fans! 

Put your music on Spotify into somebody’s playlist now. 

Book a call with us today to start your Google Ad campaign.

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Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.

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There are actually a lot of options to promote your newly released music. The best way we recommend is using Google Ads.

However, several other companies specialise in music promotion, such as Omari MC, YouGrow, Burstimo, and many more. But if you are on a tight budget and want to promote it by yourself, you can add your music to several platforms where listeners go and find music, such as SoundCloud, LastFM, Youtube, and many more. 

You can also maximise the use of advertising platforms like Youtube ads, Facebook ads, and TikTok. 

Another option is to have a sponsored session where users will have an enhanced streaming experience after they watch your ad.

The hardest thing to do when you’re new in an industry is where introduce yourself and your music. 

The reason why people love a specific song is simply that they can relate to it. The bigger the impact of your lyrics and overall music, you can instantly go viral. 

Have an interesting and impactful music video, and promote it through podcast ads. 

Another thing to do is to know your target audience, everyone has a distinct music taste, and you just need to reach users who have the same music taste as you. 

Learn about digital marketing, the most effective platform for you, and embrace it. As we’ve mentioned, Google Ads is the best way if you want to promote your music to a large audience.

Even in this digital age, you can still go and traditionally promote your music! 

The first thing you can do is go to a few gigs at restaurants, bars, and cafes, where you will be given an opportunity to sing in front of many people, this way, you can introduce your song to them. 

Another thing is engaging in community radio. Even though many like to browse on social media, there are still people who listen to the radio. Try and get your song heard on the radio.

Lastly, a modern-day music marketing strategy you can use is social medial marketing or Google Ads. You can set up your account with Google and start using Google Ads to promote your music online. If you’re unfamiliar with doing it by yourself, you can hire experts like us to do it for you.