Be The New Home Partners Everyone Needs With Pearl Lemon’s Google Ads For Movers
For businesses looking to limit their advertising budget, Google Ads has been a fantastic advertising alternative for over a decade.
When it originally came out, advertising managers had to manually set the highest bids for each term they wanted their ads to qualify. It was an uphill task for most businesses but gave excellent consumer control over costs.
Today, the strategy is a wise approach for many since most organisations and businesses desire to automate their advertisements.
So for movers like you that constantly need clients to create revenue, this is a perfect strategy right up your lane. While you’re busy moving furniture, appliances, or other items– Google Ads will run in your background to promote you non-stop.
However, you must also understand that using Google Adwords isn’t as easy as ABC. Like your advertising efforts, you also need to plan what to do appropriately, get the perfect time to launch it, manage your budget, and maintain it so it stays relevant to your target market.
Understanding how to do so is necessary to ensure that your transition to automation goes successfully. And we know that you may not have the leisurely time to learn all this immediately.
That’s why we’re here to help. As experts in Google Ad strategies, we guarantee that you’ll have the best Google Ad campaigns in your background.
Pearl Lemon excels at providing multiple industries, even movers such as yourself, the advertising needs they require online.
Book a discovery call with us now so we can start planning for your well-strategised ad campaign.
About Google Ads or Google Adwords
The most well-known Google Adwords is now referred to as Google Ads, and the name has a better ring to it actually. This Google feature ensures that the results for related keywords show your website right at the top of the first page.
Since everyone has used Google, you must be familiar with the results at the top of the page with an “Ad” icon next to them.
People frequently use Google to research unknown topics. It makes sense that they wouldn’t be familiar with local moving businesses and would turn to Google for information since British people only move once every 23 years.
If your clientele is that scarce, you need to have a strategy to get the attention of people moving here and there constantly.
Luckily, you can directly rank on the first page by using Google Ads with additional benefits of increased brand awareness, website traffic, and quote completion.
Due to the high cost of marketing, we follow these steps to do this without losing a lot of money:
- Set specific objectives for every platform and marketing strategy;
- Utilise data from all marketing initiatives to support the optimisation of your ads;
- Be sure to coordinate your marketing efforts across social media, content, and email;
- Make sure that all of your marketing channels reflect your brand’s voice, values, and attitude;
- Source information about your audience using the data from your Google Ads account.
To maximise your efforts across consumer touchpoints, separate your marketing and advertising efforts as soon as possible. Doing so will impair performance on all fronts.
Let’s Take A Look At What We Can Do For You
Moving companies need a marketing agency that can promote them every step of the way– including Google Ads!
Our team of experts knows the ins and outs of each Google Ad so that you don’t have to worry about getting lost in the many services Google provides.
Want to know how we can help? Read on below.
We Work On Your Google Display Ads
Google Display Ads are the solution if you’d raise awareness of your business rather than wait for a search result.
The banners you see on practically every website are Google Display Ads.
Google will post your design on something they call the Google Display Network once you submit it to them. Google then selects websites for your advertisements to appear that match the terms you have chosen to target prospects for or just the region where your consumers are located.
At Pearl Lemon, we can alter who sees your Google Display Ad and configure them to target visitors to a list of websites.
We Perform Google Remarketing For Your Campaign
Reminding potential customers of your business over 7–10 days may be helpful because choosing a moving company is not always an easy decision.
It makes sense that people might have clicked on your website only to leave and possibly forget they had ever been there amid the frenzy of research they go through to discover the best mover.
However, we can still get your potential customer back with Pearl Lemon’s remarketing strategy!
We retarget site visitors with Google Remarketing to reach out to them again.
Google Remarketing enables advertisers to reach people who have already expressed interest directly, opposite to the typical practice of advertising to a group of people the advertiser believes might be interested in their goods or service.
We Can Get You Google Guaranteed & Google Local Services Ads
Google Local Services Ads, the newest offering made available to moving firms, assist in putting callers in touch with your sales staff immediately.
On-the-spot lead creation is done in local search campaigns without the prospect visiting your website.
You are charged for each call, which usually costs $30–$45 (per call). To be eligible for this service, you must apply to create a profile.
You will then receive a badge for your Google profile that will increase the credibility of your moving company and make you Google Guaranteed.
It takes a lot of faith to let someone transfer all of your valuables from one house to another. Possessing a badge like the Google Guaranteed one will immediately reassure potential customers.
All you need to do is get through Local Services’ screening and qualification process, which our team can help.
Since you only pay when clients contact you via your Local Service Ad, this is a relatively low-risk local advertising method. You want to be present for folks relocating to your region, and Google Local Services Ads are made to keep you accessible at all times.
We Capitalise On Relevant Keywords For You
Keyword research is one of the most crucial sorts of optimisation we perform at Pearl Lemon.
Customers may be asked to look for “moving firms” in a specific city, or you may want to concentrate on more specific terms like “home movers” or even more lucrative “commercial moving company” related searches.
We test all the keywords we choose and determine the most effective for your company.
We monitor the keywords that result in leads so you can assess the quality of the keywords.
Some keywords may generate leads, but if the calibre of the leads is subpar, you might want to leave that phrase out of your current internet advertising campaigns.
We Observe Your Conversion Tracking
Whether your Google Ads campaign is focused on lead forms or phone calls, it is critical to establish goals.
You should be able to look back every month and assess how many clients sought additional information about working with a moving firm, irrespective of how they requested a moving quotation or completed an online form.
We Have Effective Bidding Strategies
Using our bidding tactics, you can automatically raise or lower the amount you are ready to spend for clicks on search results for moving companies.
However, it is only advised for more experienced or larger moving firms because it is one of the most complicated aspects of Google Ads.
If you have a target cost per lead that you want to strive for, some of the more popular ones, like CPA (cost-per-action) bidding, can be helpful. For instance, if you set a $150 CPA, Google will try to deliver you the most leads for less than $150.
We Prioritise Testing Before Launching
We always do tests.
That’s because optimising moving company ad campaigns essentially boils down to persistence.
It is one of the primary reasons movers choose to work with us as a seasoned marketing firm.
Pearl Lemon helps you to improve clicks, leads gradually, and phone calls by assisting you in testing your advertising, keywords, and landing sites.
Increase Your Online Visibility With Pearl Lemon
We want to be moving companies’ go-to resource for their digital marketing requirements.
That’s why Pearl Lemon is designed to manage your Google Ads, social media, website development, and SEO search results!
Even though it may seem complicated to employ all these Google advertising options, our team of professionals will do it efficiently so you can concentrate on turning your new leads into sales.
Contact us today to boost your business marketing campaigns.
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Here at Pearl Lemon, we can help your company grow.
The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton
CEO, The Sales Consultancy
Attendance to the event grew at a rapid pace, and a significant number of respondents gave positive feedback regarding Pearl Lemon’s approach. The team provided recurrent progress updates that clearly demonstrated their impact. Their knowledge and transparency set them apart from other vendors.
Lulu Laidlaw-Smith
VP Events & Sales, Paddington Works
FAQs
The platform for Local Services is pay per lead rather than pay per click (PPC).
Not every time someone clicks on your advertisement, but only when they call and are a validated lead, is Google charged.
The most reliable method for obtaining leads that are certain to be qualified and interested in what you have to offer at the precise moment they’re looking is to use local services.
Since 2007, Google Ads has included automated bidding. It has significantly improved during that time.
Good thing, too, because automated management of Google Ads for moving firms is likely to become the norm, and manual bidding is set to become obsolete.
The platform should eventually be completely AI-driven, with no room for manual bidding.
You can reach pre-movers audiences by focusing on customers who have looked at or bought moving-related services like packaging, bubble wrap, boxes, and tape or searched for these product keywords.
