Pearl Lemon - SEO Agency London

Boost Your Business Online with Our
Google Ads for Construction Companies Services!

Usman Jatoi Pro , Deepak Shukla

Looking to grow your construction business and reach new customers online? You’re not alone!

In today’s digital age, more and more businesses are turning to Google Ads as a powerful tool for attracting potential customers and boosting their online presence.

With the right strategy in place, Google Ads can help your construction business stand out in a crowded market, connect with your ideal audience, and drive more leads and sales.

At our agency, we specialize in helping construction companies like yours get the most out of their Google Ads campaigns. From keyword research and ad creation to ongoing optimization and analysis, we’ll work closely with you to deliver results that exceed your expectations.

Ready to take your construction business to the next level? Let’s get started!


Benefits Of Google Ads For Your Construction Business

Google Ads can be a game-changer for construction companies looking to expand their online presence and attract new customers. By leveraging the power of Google’s advertising platform, you can quickly and effectively target potential customers who are searching for your products or services online.

With the right keywords and ad targeting, you can ensure that your construction business is visible to the right people at the right time. Plus, Google Ads offers a range of ad formats, including text ads, display ads, and video ads, allowing you to showcase your construction projects and expertise in a visually compelling way.

Best of all, Google Ads is highly customizable and offers advanced targeting options, so you can tailor your ads to reach specific audiences based on factors like location, demographics, and interests. Ready to get started with Google Ads for your construction business? Contact us today to learn more!

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Our Google Ads Plans And Keyword Strategies For Construction Companies

Keywords are the backbone of any successful Google Ads campaign. As a contractor, it’s critical to identify the keywords and phrases that potential customers are using to search for services like yours. Some common contractor keyword examples include “nearby roofing contractors,” “hire general contractor,” and “deck contractors.” At Pearl Lemon, we understand the importance of targeting these keywords strategically to maximize your ad’s visibility and effectiveness.

When developing a Google Ads strategy for contractors, we begin by envisioning what a potential customer would search for when looking to hire a contractor for their specific needs. We then incorporate these terms into your keyword strategy, ensuring that your ads are optimized for the right audiences.

Creating a keyword plan is a crucial step in any PPC strategy, providing vital information on each keyword’s viability, cost, and volume of searches. As experts in the field, our team is well-equipped to design a customized keyword plan that will help you achieve your business goals and stand out in a crowded market.


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We Create Optimised Landing Page For Contractors

Our team ensures that your users are directed to dedicated “landing pages” designed specifically for your ads, rather than the homepage. This is a critical step in any Google Ads for contractors campaign.

When potential customers search for specific contractor services like “fence contractors near me” or “local house painters,” they want to see relevant information and services right away. By directing Google AdWords traffic straight to a well-designed landing page, you can maximize your sales and make it easy for customers to book your services.

At our PPC for contractors agency, we specialize in creating interactive and optimized landing pages for all types of services you want to market. By working closely with you to understand your business and your target audience, we’ll design landing pages that are tailored to your needs and designed to drive results.

We Create Strong Call-To-Actions

A strong call-to-action (CTA) is essential for any landing page. It’s the key to converting potential clients and measuring the effectiveness of your ads.

At Pearl Lemon, we understand that the quickest way to win over a potential client is to offer a free estimate. That’s why we create compelling CTAs that not only encourage project communication but also secure a client’s contact information for future services.

Not up for offering free advice? That’s OK. Our team of experts will work closely with you to design CTAs that are tailored to your business goals and designed to drive results. Whether you’re looking to increase sales, build brand awareness, or generate leads, we’ll help you achieve your objectives and take your business to the next level. Contact us today to learn more about our CTA strategies and how we can help you succeed!

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We Utilize Precise Targeting

At our agency, we use a range of targeting methods to ensure that your Google Ads reach the right audience. This includes targeting by age, gender, household income, and geography.

By targeting your ads to specific demographics and locations, you can control when and where your ads are shown and adjust your bids accordingly. Location targeting is especially crucial for contractors, as it ensures that your ads are only shown in areas where you operate.

For example, if your business only operates in the LA, California region, you can set your targeting to exclude anyone within a 30-mile radius of that location. This helps ensure that your ads are only seen by potential customers who are in your target market.

Our team of experts will work closely with you to ensure that your location targeting is accurate and effective, preventing you from wasting money on ads that are seen by people outside of your target market.

We Do Your Bidding

Your bid is the maximum amount you’re willing to pay for each click on your ad. At our agency, we understand the importance of setting strategic bids for each keyword in your Google Ads campaign.

By setting bids based on the value of each keyword, we can ensure that your ads are displayed to the right audience at the right time. It’s important to prioritize bidding on highly targeted keywords, as they are more likely to drive relevant traffic to your site.

For example, if you’re a painter in Scranton, PA, you may want to bid higher on a search term like “Scranton, PA office building painting contractor” than on a more general term like “painter to paint my room.” This is because the first search is more focused and requires more effort to target, making it more valuable to your business.

Our team of experts will work closely with you to develop a customized bidding strategy that’s tailored to your business goals and designed to deliver results. Contact us today to learn more about how we can help you optimize your Google Ads campaign and maximize your ROI.

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We Amplify Quality Score

Your “quality score” represents how closely Google believes your website and advertisement relate to the keywords you are paying on. 

Google will offer you a higher quality score if you are more relevant.

Hence, we work to increase your quality score. It is essential to have a high-quality score because it, along with your bid, decides where, whether, and how much each click will cost you for your ad to display on search engine results pages (SERPs).


We Track Your Conversions

The pay-per-click (PPC) advertising platform the firm offers, Google Ads, enables businesses to submit bids on keywords to have their advertisements appear in Google search results.

Pearl Lemon helps you with strategies that allow you to pay for Google Ads only when anyone clicks on your advertisement to visit your website or give you a call.

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Maximize Your Digital Reach with Comprehensive Google Ads for Construction Companies Services

At Pearl Lemon, we’re committed to helping construction companies succeed in the competitive digital landscape. With our comprehensive Google Ads for contractors services, you can reach the right audience, generate quality leads, and drive more sales for your business. From keyword research and ad design to landing page optimization and bid management, we’ll take care of all the details so that you can focus on what you do best – providing top-notch services to your clients.

Don’t let your competitors get ahead of you in the online world – contact us today to learn more about our Google Ads for contractors services and how we can help you achieve your business goals. Let’s work together to take your construction business to new heights!

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Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.


What Our Clients have said about our SEO Agency.

Here at Pearl Lemon, we can help your company grow.

The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton
CEO, The Sales Consultancy
Attendance to the event grew at a rapid pace, and a significant number of respondents gave positive feedback regarding Pearl Lemon’s approach. The team provided recurrent progress updates that clearly demonstrated their impact. Their knowledge and transparency set them apart from other vendors.
Lulu Laidlaw-Smith
VP Events & Sales, Paddington Works


Google Ads for contractors is a digital advertising service that enables construction companies to promote their services on Google search engine results pages (SERPs) and display networks. It allows contractors to bid on specific keywords related to their services, target specific geographic areas, and create custom ad copy to attract potential customers.

Google Ads is an effective way to increase visibility for your construction business, generate leads, and drive more sales. By using Google Ads, you can reach a wider audience of potential customers who are actively searching for your services on Google. It also enables you to target specific geographic areas and keywords to maximize the effectiveness of your advertising spend.

The cost of using Google Ads for contractors can vary widely depending on a range of factors, such as your advertising goals, bidding strategy, and the competition in your industry. Google Ads uses a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. The cost per click can vary depending on the keyword you’re targeting and the competition for that keyword.

A landing page is a specific web page designed to encourage visitors to take a specific action, such as filling out a contact form or requesting a quote. Landing pages are crucial for Google Ads because they provide a dedicated destination for users to learn more about your services and take action. A well-designed landing page can help increase conversion rates and ROI for your Google Ads campaign.

Choosing the right keywords for your Google Ads campaign requires a thorough understanding of your target audience and their search behavior. You can conduct keyword research using tools like Google’s Keyword Planner to identify keywords relevant to your business and estimate the potential traffic and cost associated with each keyword. It’s also important to consider the competition for each keyword and target more specific, long-tail keywords to maximize the effectiveness of your campaign.

A call-to-action is a statement or button that encourages users to take a specific action, such as “contact us” or “request a quote.” CTAs are important for Google Ads because they provide a clear direction for users to take after clicking on your ad. By including a compelling CTA on your landing page, you can increase the likelihood of conversion and track the effectiveness of your advertising spend.

You can track the success of your Google Ads campaign using a range of key performance indicators (KPIs), such as click-through rates (CTR), conversion rates, and return on investment (ROI). By monitoring these metrics, you can gain insights into the effectiveness of your ads, optimize your bidding strategy, and improve the overall performance of your campaign.

The time it takes to see results from a Google Ads campaign can vary widely depending on a range of factors, such as your industry, competition, and bidding strategy. In general, it’s recommended to run your campaign for at least a few weeks to gather enough data to make informed decisions and optimize your campaign for maximum effectiveness.

Geo-targeting is the practice of targeting specific geographic areas with your Google Ads campaign. It’s important for contractors because it helps ensure that your ads are only shown to users in your target market. By using geo-targeting, you can also tailor your ad copy and landing pages to specific regions, increasing the relevance and effectiveness of your campaign.

While it is possible to run a Google Ads campaign on your own, it can be time-consuming and challenging to navigate without prior experience. Professional help from a reputable agency like Pearl Lemon can help you maximize the effectiveness of your campaign and achieve better results. Our experts have the knowledge and experience needed to develop a successful campaign strategy, select the right keywords, create compelling ad copy, and optimize your bidding strategy for maximum ROI.