If you’re a business owner, you might probably already be aware of Search Engine Optimization (SEO) and the wonders it can do for marketing your business organically.
However, as important as it is, SEO is a tricky concept and, unless done right, won’t give you the desired results.
This article will discuss SEO in-depth, how it helps you boost your online presence, and why you need a skilled virtual assistant to grow your business.
What is SEO?
Search Engine Optimization (SEO) is a way to make your website more visible in search engines. It can help your website get high search engine rankings by growing your internet presence organically.
Using keywords and phrases related to your product, services, or brand SEO can help your website stand out among a swarm of competitors. It is a strategy that is considered a vital tool for increasing your company’s visibility on the internet. Though this strategy is not simple, it is one of today’s most powerful strategies.
What Are The Types of SEO?
To understand SEO and how it helps your business grow, we must first understand the different types of SEO at our disposal. Broadly, there are three main types of Search Engine Optimization –
- Technical SEO – deals with backend website and server optimizations that aid search engines and users in comprehending and using your site. For example, sitemaps, txt files, and page speed are all technical SEO elements.
- Off-page SEO – deals with elements that influence your rankings that are not on your website, such as referrals from other websites. While you can’t directly control these elements, you can usually influence them.
- On-page SEO – deals with aspects that you can manage on your pages, such as keywords, headers, SEO blog and post content, and page design.
To a person with no background in marketing, these terms may sound quite technical and tricky to understand. Additionally, a business owner or manager might not have the time or resources to give SEO the attention it needs amid their busy schedules.
Not every business has the budget to employ a marketing team, and the good news is that you don’t need a marketing team to handle SEO; all you need is a skilled virtual assistant.
With a remote assistant helping you in marketing, you can be assured that you’re getting the highest quality of talent without worrying about blowing your budget.
Who is a Virtual Assistant?
A virtual assistant is a person working for a company or an individual from a remote location. Virtual assistants are most commonly used in administrative positions, but they can also help with any other aspects of the organization.
A virtual assistant is an assistant like an employee who works from a distance. Businesses recognized they didn’t need to bring an employee into the office to get work done as technical improvements in the 1990s offered internet to more households, and the first virtual assistants were born. So, even though it sounds like a new concept, virtual assistants have been around for a long time.
Entrepreneurs and online companies who require assistance but do not want to invest in an office space for workers primarily hire virtual assistants. Many small and mid-sized organizations, on the other hand, rely on virtual assistance for certain specific jobs, such as Social Media Marketing and Search Engine Optimization.
How a Virtual SEO Assistant Can Help Your Business
1. Boost Your Internet Presence
SEO increases the number of who see and find your website and business on the internet. Every day, Google processes close to 3.5 billion searches, more than 40,000 per second. That is a HUGE number.
More than 50% of website traffic comes from organic searches on search engines like Google, Yahoo, and Bing. People usually use search engines to find answers to various problems and solve a myriad of problems. For example, you gain online visibility when your company’s response or service appears at the top of search results. A virtual social media assistant knows the right combination of keywords, how many times, and where to use them.
2. Lead Customers Directly To You
To get the most out of your online presence, you need to know how people look for you on the internet and search engines. It’s not just about your search engine rating; it’s also about the keywords you choose to use. A keyword is typically a word or phrase used to describe the content of a web page. These are the primary search terms that people use to find you on the internet.
Only a professional virtual marketing assistant and SEO will be able to determine the right keywords to utilize to boost your website’s traffic and sales. Experts use competitive research to identify popular keywords, then show you how to incorporate them into your website for optimization. If everything is done correctly, your customers will have no issue discovering you among all the other results.
3. Find The Right Audience For Your Business
SEO won’t help you rank for all search terms on the internet. Instead, you’ll show up for the keywords your potential clients are searching for if you have a well designed SEO plan. You do this by researching to find out what kinds of searches people who could be interested in the products or services you sell are doing.
If you offer real estate services, for example, you may use keywords like “realtor in (your area)” or “hire a realtor in (your area).”
Since there are a lot of technicalities involved and a lot of research is required to find the best possible keywords for your content, a remote assistant would be the right choice to make sure the work is done correctly.
4. Helps Build Brand Credibility
One of the most significant advantages of SEO for businesses is that a high position on search engines can make consumers think of your company as more legitimate and trustworthy.
This is because people are prone to receiving high-quality results in Google searches, they trust the platform, and Google wants to rank high-quality information from reputable sources. As a result, people are more willing to regard your site as authoritative, credible, and trustworthy if it ranks well.
People will begin to recognize you as an expert in your market if you rank well for many search terms relating to your industry. That can be achieved by combining quality content in the form of blogs and using SEO keywords that help you rank higher on search engines. A qualified social media assistant can help you in both areas.
5. Helps Boost Brand Awareness
A trained SEO virtual assistant can also help you improve your brand’s reputation and credibility because sales aren’t your top concern with SEO marketing.
An expert SEO specialist can help you appear as a leader in your field and get your name around the internet by using keywords and backlinks.
This is ideal if you’re a newly launched company looking to build a customer base or if your business is embarking on a new venture. WHEN DESIGNING A STRATEGY, an SEO virtual assistant will always have your best interests in mind.
Take Your Business To New Heights Through SEO
Search Engine Optimization is the answer, along with a skilled virtual assistant who knows how to use SEO tools to help your brand reach new customers and eventually convert to leads. We hope you found this helpful article and it helped you understand the benefits of having a virtual assistant on your team.