URL Structure Best Practices: Creating SEO-Friendly Permalinks

Nowadays, search engine optimisation (SEO) plays a crucial role in determining the visibility and success of websites. One often overlooked aspect of SEO is the URL structure and the creation of SEO-friendly permalinks. Did you know 93% of online experiences begin with a search engine? This statistic highlights the significance of optimising your website’s URL structure to ensure search engines can understand it and rank higher in search results.

Regarding URL structure best practices, many website owners underestimate its impact on SEO. However, a well-optimised URL can significantly improve your website’s chances of being discovered by search engines and attract more organic traffic. In this blog, we will explore the world of URL structure and the best practices for creating SEO-friendly permalinks that can enhance your website’s visibility and rankings.

So, whether you are a seasoned SEO professional or a website owner looking to improve your search engine rankings, this blog will be your comprehensive guide to mastering URL structure best practices and creating SEO-friendly permalinks.

The Anatomy of a URL

In our journey to understand URL structure best practices and create SEO-friendly permalinks, it’s essential to start by unravelling the anatomy of a URL. A URL is not just a random assortment of characters; it contains specific components that play a vital role in how information is accessed and displayed on the web. Let’s dive into the various parts that make up a URL:

Scheme or Protocol

The scheme or protocol indicates how a resource is accessed. Common examples include “http://” for hypertext transfer protocol and “https://” for secure hypertext transfer protocol. The scheme determines the rules for communication between a web browser and a web server.


The domain is the main address of a website, serving as its unique identifier. It typically starts with “www” but can vary depending on the website’s preferences. For example, in the URL “,” “” represents the domain.


In some cases, websites may have subdomains that precede the main domain. Subdomains act as subdivisions or separate sections of a website. For instance, in the URL “,” “blog” is the subdomain.


The path refers to the specific location or file within a website’s directory structure. It helps organise and categorise the content. For example, the URL “,” “/blog/post1” represents the path.


Parameters are additional information appended to a URL, typically used in dynamic web pages. They provide instructions to the server or pass data to web applications. Parameters are denoted by a question mark (?) and key-value pairs. For instance, in the URL “,” “?q=keyword” represents a parameter where “q” is the key and “keyword” is the value.

Anchor or Fragment

An anchor or fragment identifies a specific section within a web page. It is denoted by a hash symbol (#) followed by the anchor name. When the URL is loaded, the browser automatically scrolls to the designated anchor point. Anchors are commonly used in long-form content or navigation menus. For example, the URL,” “#section1” represents the anchor.

Understanding the different components of a URL allows us to manipulate and optimise them for SEO-friendly permalinks. By carefully crafting each element, we can create clear, concise, and user-friendly URLs that search engines can interpret accurately.

How To Create An SEO-Friendly URL

An SEO-friendly URL helps search engines understand the content of your page but also improves the user experience. Here are some steps to follow when crafting an SEO-friendly URL:

Start With Your Page Title

Incorporating your page title into the URL establishes relevance and clarity. When search engine bots crawl your website, they analyse the URL to determine your page’s topic. By aligning the URL with the page title, you provide a clear signal to search engines about the content they can expect to find.

Remove Special Characters

Special characters like exclamation marks, question marks, or symbols can confuse your URL. Removing these characters helps maintain a clean and concise URL, which is easier to read and share. It also ensures compatibility across different platforms and web browsers, improving the accessibility and usability of your links.

Remove Numbers

Unless numbers are essential to convey specific information, they can clutter your URL and make it less user-friendly. Removing numbers helps simplify the URL structure and makes it easier for users to remember and type. A concise and straightforward URL contributes to a positive user experience, increasing the likelihood of users clicking on your links.

Remove Superfluous Information

Streamlining your URL by removing unnecessary words or information that doesn’t contribute to understanding the page’s content is crucial. Unnecessary words can dilute the relevance and impact of your URL, making it harder for search engines and users to understand the focus of your page. A concise and focused URL helps search engines associate the page with relevant keywords, improving its visibility in search results.

Boil It Down To A Keyword

Incorporating a relevant keyword or keyphrase into your URL is a critical step in SEO. It helps search engines, and users quickly identify the subject matter of your page. Including keywords in your URL improves the chances of your page ranking higher for relevant search queries. It also enhances the overall SEO optimisation of your content, aligning the URL with the page’s main focus.

Add Keyword Modifiers (Optional)

Depending on your content and target audience, including keyword modifiers can provide additional context or specificity. This is especially helpful when you want to cater to different user intents or variations of a keyword. By incorporating keyword modifiers into your URL, you improve its relevance and capture a wider range of search queries, increasing the potential for organic traffic.

Make It Readable (Optional)

While not strictly required, making your URL readable enhances the user experience. A readable URL is easier to understand, remember, and share. When users encounter a clean and readable URL, they can quickly grasp what the page is about, leading to increased click-through rates and engagement. Additionally, a readable URL can also improve the accessibility of your website for users with assistive technologies.

Make It Lowercase

Consistency in URL structure is crucial for search engines and maintaining a unified user experience. By using lowercase letters in your URL, you avoid confusion and duplication of content. URLs are case-sensitive, meaning “” and “” would be considered separate URLs by search engines. Keeping everything lowercase ensures consistency and avoids potential indexing issues.

Replace Spaces With Hyphens

Spaces in a URL can cause formatting issues and may not be recognised by all web browsers. You create a clean and readable URL structure by replacing spaces with hyphens (“-“). Hyphens act as word separators, making the URL visually appealing and easy to understand. This improves the overall aesthetics and user-friendliness of your links.

Following these guidelines and creating SEO-friendly URLs enhances your website’s visibility in search engine results. Optimised URLs improve search engines’ chance to interpret your content correctly, leading to higher rankings and increased organic traffic.

Remember, an SEO-friendly URL is essential to your overall SEO strategy, working with other optimisation techniques to attract and engage users on your website.

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Following these URL structure best practices, you can create SEO-friendly permalinks that optimise your website for search engines and enhance the overall user experience. The careful optimisation of your URLs contributes to improved search engine rankings, increased organic traffic, and, ultimately, better visibility for your website.

Remember, URL structure is just one aspect of a comprehensive SEO strategy. It works hand in hand with other optimisation techniques, such as quality content creation, on-page SEO, and link building. By incorporating these best practices into your overall SEO approach, you can maximise the potential of your website and achieve long-term success in the digital landscape.

So, take the time to review and optimise your URL structure, ensuring that each URL is concise, relevant, and user-friendly. Invest in creating SEO-friendly permalinks that benefit search engines and provide a seamless browsing experience for your audience. By doing so, you are setting your website up for success and positioning it to thrive in the competitive online environment.

Now, armed with the knowledge and insights from this blog, it’s time to put these URL structure best practices into action and watch as your website climbs the search engine rankings and attracts more engaged visitors!

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