Creating an online store is a great way to potentially increase your income in this digital age. However, simply creating a store won’t cut it as you have to ensure its visibility too. For that, you have to optimize it for search engines. It’s called SEO.
There are a few tactics that experts use to optimize their online businesses for search engines. These tactics are obviously applied to the website itself. In this article, we’re going to take a look at what these tactics are. But before we get into all that, let us tell you a bit more about SEO itself.
What Is Search Engine Optimization (SEO)?
SEO is a set of processes that are applied to a website or webpage to improve its traffic. It targets unpaid traffic which is often called “organic traffic” rather than direct or paid traffic.
If SEO is done correctly, the website’s visibility in search engines like Google increases. This is the reason the incoming traffic is increased too. There are mainly two types of SEO processes, on-page and off-page. That said, let us now take a look at the tactics experts use for SEO optimization.
Essential SEO Tactics For Improving The Online Visibility Of Your Business
We’re going to mention both on-page and off-page ones below. Let us start with the on-page ones first.
On-Page SEO Tactics
These tactics focus on optimizing parts of your business website that are within your control and the users can actually see. Here are some of them.
Creating High-Quality Content
The first thing that has to be optimized on a business’ website is its content. Content optimization includes making it highly readable and clear in its meaning.
Besides this, businesses have to create valuable, informative, and engaging content that caters to their target audience’s needs and interests. This is also a part of content optimization. Ensuring these qualities are present in it is the first step to SEO optimization.
You can also create blog posts or articles that have these qualities for the blog of your business’s website. What this does is pull in users who are looking for specific information.
Adding High-Volume Keywords To The Content
Once the content itself is optimized, whether it be for the site itself or its blog, you should add highly searched keywords to it. The keywords should be relevant to your business’s niche and the content.
They are basically phrases or words that people are searching for when they’re looking for something. To find the right ones, you can perform keyword research by using tools like SEMrush and Ahrefs.
Once you find relevant and highly searched keywords, try to incorporate them naturally throughout your website content. You can add them to the titles, meta descriptions, headings, and body text.
While doing so, keep in mind that they should not look out of place. Doing this will make your site come up in the SERPs whenever users search for something that includes the keyword you used.
Taking Care Of Mobile-Friendliness And Load Speeds
Ensuring your website is mobile-friendly can improve its visibility since search engines take this into consideration. Besides this, most people nowadays surf the web on their mobile devices. If you don’t optimize your business site for it, you might lose out on a huge amount of traffic.
Another thing that you have to ensure is the load speed of your store’s site. Users don’t usually wait too long for a page or site to load since they can just find the resource elsewhere. You have to make sure the site’s load speed is only a few seconds. This improves its user-friendliness and search engines will prefer to rank it higher, causing more traffic.
You can use tools like Google PageSpeed Insights to check your website’s speed and identify areas for improvement.
Internal Linking
Internal linking is one of the biggest tactics of SEO. Linking your website’s pages together using relevant anchor texts can help users and search engines navigate your site easily.
This helps the search engines determine what your site is about a bit quicker and the chances of it being ranked higher increase. This ultimately brings in more traffic to your online business as it will be more visible to the users.
One thing that you have in mind while internal linking in your content is that there shouldn’t be too many links. This can negatively affect the SEO rather than making it better.
These were some of the tactics for on-page SEO. Now, let’s move on to discuss the off-page ones.
Off-Page SEO Tactics
Unlike on-page SEO, off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other sites. It basically includes the tactics that you or the users can’t actually see. These are some of them.
Link Building From External Sites
Building backlinks to your online business from high-quality, relevant websites can serve as a signal of credibility and authority to search engines. This will allow them to rank your business higher among the SERPs.
Besides just the search engines, users will also be redirected to your site from external sources, leading to increased traffic from both search engines and other places. Backlinks can be built through guest blogging, directory submissions, and promotions.
Before creating backlinks though, there’s one thing you should know and it is that the credibility and authority of your business will only increase if you build links from sources that are credible and authoritative.
This makes it important to check the domain and page rating of the sources that you’re looking to get a backlink from. Fortunately, there are many tools like DA PA Checker that you can use to do that.
Social Media Marketing
Social media marketing is a great tactic for off-page SEO optimization. Anything that brings in traffic to your business can be seen as SEO, hence social media marketing is one of them.
Promote your business and its content on social media platforms. These platforms include Facebook, X (formerly Twitter), and LinkedIn. This will give you a boost in audience and redirect them to your site.
To take it a step further, try engaging with your followers and participating in relevant conversations.
These are a couple of the off-page SEO tactics that you can use to boost your business’s online visibility. However, we’d like to tell you a couple of additional tactics that you can use to improve your online business’s visibility.
Additional Tactics
The tactics we’re about to discuss below don’t belong in on-page or off-page SEO. So, we’re making a separate section for them.
Use Schema Markup
Schema markup is an HTML code that communicates the meaning of your page, its elements, and how users should see it to search engines. It includes all the details about your website and its pages. These details include what your content is about, what images are used on the page, and who the author is among other things.
Providing the search engine with a schema markup can greatly increase the chances of your business domain getting ranked higher and can lead to richer search results.
Track Your Results
The last thing that you can do is track the results and see if the online visibility of your business has increased after you’ve used all the SEO tactics. This will help you realize if all the efforts you’ve made are leading to success or not.
There are many tools like Google Search Console and Ahrefs that you can use to track the results and visibility of your business domain against various search queries and keywords. Doing so can also help where you’re lacking and where there’s still room for improvement.
Final Words
Online businesses need to improve their visibility so they can generate as many sales as possible. To do that, they have to optimize their site for search engines. In this article, we have discussed some of the main SEO tactics that you can use to improve your business’s online visibility.
