Pearl Lemon

Pearllemon - SEO Agency London

The Complete Guide to Wix SEO

Wix is by far the most user-friendly website builder completed with tools and tips to expand your online promotion or SEO. 

SEO or search engine optimization, in other words, refers to the marketing strategy aimed at making your business found online to garner more organic traffic; i.e., traffic that does not come from advertisements but from search engines

Before letting you in on a few of the best-kept secrets of the SEO industry, it’s important to differentiate between SEO Basics and Advanced SEO.

SEO Basics

Wix as a website builder offers its users two sets of tools and features – To start with is the SEO basics which include the standard built-ins such as:

Rapid Load Time

The loading time for a standard Wix website is the fastest possible– giving the visitor and the best user experience from the very moment they land on the homepage of your website. 

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Mobile Optimised 

Providing a mobile version of your website is by far, one of the unique features offered by Wix. 

Since search engines prioritize mobile-friendly sites, this tool makes a big difference by automatically creating a mobile version of your site, guaranteeing the best 

performance across devices. 

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Instant Google Indexing 

Wix allows your website to be listed on Google in under 30 seconds; all you have to do is pick your keywords, follow your personalized plan, and see your site rank. 

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Secure Hosting 

Coming with an SSL certificate – the highest security standard, as well as an encrypted data over an HTTPS connection, Wix can be trusted to protect all of your sensitive data- such as payment information and passwords.

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Structured Data 

Allowing you to add schema markups to your website code helps the search engines return more informative results for users and display rich results of your own site.

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XML Sitemap

Wix is not limited to creating but maintaining your sitemap by keeping everything updated. Check out their guide here.

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Robots.txt File

Auto-generating a Robots.txt file, which is a text file that tells web robots (most often search engines) which pages on your site to crawl and which pages not to crawl is an added feature of the website-building app. To find out how you can edit your Robot.txt file, click here.

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Canonical URLs

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the “canonical” or “preferred” version of a web page. This feature maximizes your authority over the most relevant content of your site in search results.

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Default Meta Tags 

Wix presets meta tags (and editing features) that accurately describe your site content to search engines that you can make changes to at any point in time.

Advanced SEO 

The second set of tool is within the Advanced SEO tools, which include:

Customize Meta Tags 

Apart from writing meta tags for your website, Advanced SEO allows you to edit and optimize the meta tags for search engines allowing the crawlers to process your site pages the way you want.

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Customize Canonical URLs

Defining canonical tags would instruct search engines on which URLs are the master versions of your site pages and avoid issues with duplicate content.

Customize SEO Patterns

Building SEO-friendly tags and URLs with advanced patterns adds an edge to your website. Edit a page type once, and your custom pattern instantly updates across your site pages.

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Add 301 Redirects 

Adding 301 redirects ensures visitors land on the right page and maintain link equity when you need to redirect one URL to another permanently.

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Appear as a Rich Result

For Google to read and display a rich snippet of your business information, adding structured data could be very beneficial. 

Edit Page Information for Social 

Personalize text and images you want to be displayed or edit when site pages are shared on Facebook, LinkedIn, Instagram, and more.

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Wix Marketing Tools 

Using built-in marketing integrations as well as the Wix App Market, like Google Analytics, Google Tag Manager, Google Data Studio, Facebook Pixel and Ascend by Wix, to run A/B tests can be used to optimize your website’s online presence to drive more conversions.

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Custom Events

Sending tracking events to external analytic tools, like Google Analytics and Facebook Pixel, using Corvid’s trackEvent API are advanced features aimed at making your website stand out. 

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Third-Party Apps

Connecting to industry-leading marketing tools and integrations, like Hotjar, Crazy Egg, Privy, Hello Bar, CallRail, MailChimp, and more, gives you the benefit to monitor visitor behaviors and gain actionable insights to make tweaks on your website wherever necessary. 

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These sets of Basic and Advanced sets of tools allow you to optimize your website to different degrees. Now that a holistic view of the Wix features have been highlighted and comprehensively discussed, we will now look at the tools at your disposal to earn your website a great spot on Google’s search engine result pages (SERPs).

Wix SEO Tips

Our SEO experts here at Pearl Lemon have shortlisted the top 12 SEO tips for all avid Wix users to expand your audience (possibly clients) and boost your ranking, making it a lot easier for the Google crawlers to index every inch of your website! 

Wix SEO Wiz

Wix SEO Wiz completely eliminates your need to go out of your way to hire professionals to ramp up your SEO. Not only is it an intuitive tool that helps you to improve your ranking on the SERPs, but it is free of cost

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After answering some basic questions and filling in your keywords, the Wiz provides you with a tailored plan.

 This plan provides you with a step by step approach to undertake all the necessary actions for your website to rank higher. After conducting conclusive research, it’s been found that 67% of websites using Wiz have appeared on Google’s first page.

It might also be important to know that Wix and Google share an exciting collaboration where Wix has partnered with Google to help smaller websites get indexed within 30 seconds.

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Owing to the partnership, Wix worked with Google to enable the content to index very quickly. Wix used an API to enable companies to submit their site — a function that only works on the original submission. Subsequent changes to each page on the site still take time.

Once the site gets submitted, the user can follow other steps to improve the site’s SEO. 

Using Long-Tailed Keywords

Keywords are two to five-word phrases that your potential clients would type into a search engine when looking for you (or a business like yours.)

The drawback of using short keywords is that you tend to compete with a large threshold of billions of results. For example, if you are an online e-commerce company selling headphones, you would want your searchers to type in “best headphones”. 

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However, adding such small keywords would generate millions of results and is very likely to rank your competitors higher who have been in the industry much longer. 

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This is why using longer keywords help as it allows your business to boil down to certain key features such as “best headphones in London” or “best headphones under £15”. 

The more targeted your keyword, the better as you’ll be able to attract the right audience and increase the chances of searchers clicking on your website from search results. 

At Pearl Lemon, we have carefully selected the most effective ways to help you find the keywords for your website: 

One of the best ways to rank high is to make sure you find the right keywords for your business and to use these words in the text and other elements of your website.

Make a List 

The first step to a Keyword hunt is to maintain an organized list of all your findings. Try and think of possible keywords your visitors’ may type, or even google the most used phrases so that you can refrain from using them, to avoid getting lost in the crowd. As always, remember to stand out!

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Be Specific 

While brainstorming, make sure you choose words that resonate with you, your business and the product or service it offers. Then, add your edge to it by making it trendy by means of using words like DYI. 

If you run a local business, try adding a word that describes your location. This will help you target customers in your area and help the right people find your site.

Put yourself in your Customers’ Shoes

Play around with your perspective; instead of focusing on how your business should be presented, think about how you would like for it to be found

Think about what your potential client would be looking for as they Google away on their computer or phone. For example, if you describe yourself as a “painter”, your target audience may be looking up the term “artist” more often on search engines. 

Embrace Technology

As much as organically thinking of effective keywords may help, using tools such as Google Analytics, Moz Explorer, or SEMRush may come in handy in your keyword hunt.

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These tools tell you exactly how many people are searching for specific terms each month. They also suggest terms to use and can tell you if a keyword is very competitive.

Consider hiring an SEO specialist or an SEO agency to fulfil your off-page SEO goals. If you are looking to hire an SEO expert, you must use an aptitude test to assess their skills and abilities during the hiring process.

Google Keyword Tool

Apart from being a free SEO tool, Google Keyword Tool is owned by – Google. The only condition for using the tool is to run an AdWords campaign on Google. If you do want to set up an AdWords campaign, however, you can then use the Keyword Tool to access monthly search numbers for a specific term nationwide, in your state, or even in your city. 

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Moz Explorer 

While the Moz keyword tool only provides nationwide search data, it is excellent at recommending phrases that you may not have thought of. Its ability to suggest longer tail (more than 3-4 words) keywords with lower search volumes make it a great choice for small businesses. 

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Moz charges a monthly fee, but you can try it out free for 30 days. (And that should be more than enough time to get all the data you need.)

SEMrush

In addition to getting keyword data, you can also use it to find out how your competitors are ranking. (Just enter their Domain, click on Organic Results and click on Positions) SEMRush only gives you one day to try out their tool and then you’ll have to pay

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Study your Competitors 

While you may be an excellent baker based in the heart of New York City, phrases like “best NY baker”, or “the best New York bakery” are not likely to help you a lot in your ranking on the SERPs. These are highly competitive terms, and it will be virtually impossible for a start-up bakery to show up on the first page of Google.

Find a niche instead – Look for your niche and try to find keywords that represent it. 

Are you particularly talented when it comes to wedding cakes or small cupcakes? Or do you specialize in a certain type of cookie whose recipe was handed down to you through generations? Add some specific adjectives to your key phrases, and you’ll boost your chances of ranking high.

Always choose Quality over Quantity 

Choosing keywords that are highly competitive makes your SEO process very cumbersome. Instead, look for quality keywords that accurately and specifically describe what you do.

Wix SEO Wiz often comes handy in such situations- it will help you find the best keywords and show you exactly where they should be placed on your website. 

Choose the Right Domain

Securing your own domain and connecting it to your website is a very effective SEO practice as it adds a professional edge and stands out. 

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Most people, however, stop here. To truly optimize your website, you need to take it a step further by choosing the right domain, the one specifically tailored to your website needs.