Create a well-designed website
Choose the correct keywords
Focus on a specific topic
Search engines point people to the most reliable and correct results. So, if you’re an expert in a particular topic you want to explore, your website content should reflect that. Do you want to share your recipes with the world? Then the focus of your website should be on food. Don’t mix cookies with woodworking. After all, it’s unlikely that your website is a large multinational corporation or a major news organization that has to be all things to all people.
Specificity is also key. If you’re an angler, and you’re good at fly-fishing, not deep-sea fishing, that’s what your Website should be about. It will make its content more credible.
Creating quality content
Quality content factors also affect SEO. Search engines prioritize websites with fresh, changing content. You don’t want to copy and paste content from another site. In fact, search engines will penalize your site for doing so. Emphasize quality, and original content.
Keep the site up to date with news, articles, images, etc. Visitors should have a reason to come back to the site or link to it on social media. Search engine crawlers also prefer fresh content.
Reduce website load time
To date, many search engines, when ranking sites, began to take into account the speed of loading pages. Therefore, the faster you load your site, the more visitors you can get from search engines, and, consequently, more money earned on it.
According to a Google study, more than half of the mobile audience leaves a site if it takes more than three seconds to load. Visitors’ time is valuable, so don’t give them a reason not to visit Some tools giveols that give out detailed information on how to better reduce your site’s load time. This includes optimizing images, using GZIP compression, using browser cache, subdomains for parallel downloads, and more.
Create attractive page headers and titles
The page title and header are similar but different ways of referring to the same page on a website. The first is a keyword-oriented headline designed to appeal to search engines, and the second is to appeal to people who click through to the page.
Experiment to see which method works best. As a precaution, make sure that your page title and header accurately describe the page content. Title the page so that the title reflects the content. Otherwise, it will be a lie to the reader, which Google and other search engines do not approve of.
Take care of the appearance of the content that you publish
No one likes to read long blocks of text where one sentence can stretch for several lines. In the modern world, there is less, and less time left for reading or searching for information. Therefore, it is extremely important to format the content correctly. When writing articles or blog posts, try to use short sentences and put different thoughts in separate paragraphs. This will make your text more readable and easy to understand. Essential information should be highlighted or marked with a different color than the rest of the text. Present data in the form of tables.
illustrations and graphical representation of data
A picture tells a thousand words—this is no exception in the case of web content. We consume mainly with our eyes, so graphics and photos are placed between individual paragraphs. Images also work well as interludes between paragraphs of text or as decorations. They can also play an informative role.
Internet users are eager to acquire or expand their knowledge through videos. In addition, we can increase the chances that our content will be searched for. Uploading a video to YouTube—the second-largest search engine in the world—allows us to reach a larger audience, which thus has the opportunity to discover our site.
Use internal and external links
Don’t forget about smartphone users
Google has long noticed that most people use smartphones to access the Internet, and Googlebot Mobile is now mainly used for cataloging resources. Therefore, if your site is not yet adapted for mobile devices, it’s time to do it. First of all, check whether the site is displayed correctly on smartphones. You can simply open it on your device and scroll through the subpages.
When you create content optimized for mobile, you should consider:
- the amount of text that can bridge the gap between small mobile screens and desktops;
- place the most interesting and useful materials at the front of the page so that they are loaded first;
- targeting readers with keywords optimized for mobile devices.
Take into account the data from analytics
- Average time spent on a page: looking at the number of time visitors spend on a page gives you information about their reading habits. For example, if your users spend less time on one of your pages than on others, it can show what content your audience likes;
- Bounce rate: shows how many site visitors leave the page without going to another page on the site. A high bounce rate is a sure sign that something needs to be improved on the page. In some cases, a high loading speed or even a lack of a call to action can cause a high bounce rate;
- Traffic sources: it is very important to understand from which sources traffic is coming to your site.
To sum up
The above list of ten points does not reveal everything you need to know about website promotion, but by following these tips you will outperform your competitors and see that your content gets much more traffic from Google.
If you want to reach new heights of visibility in Google or any other browser, bet on great quality content, a fast and useful site, and links from valuable web pages. Over time, Google will reward your efforts and display your site more often in search results.