Pearl Lemon - SEO Agency London

How To Sell SEO: Tips & Strategies To Close More Sales

Are you looking to grow your digital marketing agency by selling SEO services to local businesses? If so, you’ve come to the right place! Selling SEO services can be challenging, especially when convincing local businesses of their value. But with the right approach and strategies, you can close more deals and grow your business.

In this article, we’ll discuss how to sell SEO services effectively. From preparing yourself and your team, deciding on a scope of services, and understanding key performance indicators for success – you’ll learn everything you need to know about selling SEO services to close more deals. So let’s get started!

Preparing To Sell SEO

SEO Team

When it comes to selling SEO services, preparation is key. Before pitching to potential customers, ensure you comprehensively understand SEO and how it can benefit them. Additionally, research the latest industry trends so that you can provide the most accurate advice and techniques.

It’s also important to determine a scope of services that fits their needs, budget, and key performance indicators for success. This way, you’ll be able to clearly explain the value of SEO in terms of actual results and show them why investing in your services is worthwhile.

Finally, prepare pricing options so they know exactly what they’re signing up for upfront. Doing this will help you close more sales and grow your digital marketing agency by offering effective SEO services!

Decide On Your Scope Of Services.

Setting up SEO services and deciding on your scope of service is essential in determining what kind of SEO you can provide and the results you can achieve. 

You should create a list of services that can be tailored to each customer, such as keyword research and optimisation strategy, website design and development, directory listings, backlink building, social media marketing and more.

You also need to decide what metrics you will use for evaluating success. These could include website traffic, search engine rankings and organic leads generated. By knowing exactly what services you are offering and how they will be measured for success, you can provide potential customers with a clear view of the value they’ll get from your service.

Who Will You Sell To?

When selling SEO services, identifying your target market is key. Local businesses are the best place to start, as they often need help with their online presence but have limited budgets. They are also vested in improving their local search engine rankings, making them more likely to invest in your services.

You can start by researching local businesses that fit within your scope of services and that you can help with SEO. Consider the size of the business, their budget, and if they already have an existing website or if they’re looking for a fresh build. 

Once you’ve identified potential clients, you can begin reaching out and offering tailored services packages that meet their individual needs.

Preparing Your Team & Tools

Once you have identified potential clients, it’s time to ensure you are prepared for the sales process. This includes having a team of knowledgeable staff that can help with consultations, answering questions, and providing advice on SEO best practices. 

You should also understand the software tools available to offer your clients the most effective solutions for their needs.

How To Sell Seo: 3 Tips & Strategies To Close More Deals

SEO is essential to any successful digital marketing strategy, but knowing how to market it effectively can be difficult. These tips and strategies for selling SEO services will help you close more deals. We’ll look at how to create compelling content, develop relationships with potential customers, and identify the right prospects for your services. 

With these strategies in hand, you’ll be able to approach prospects confidently and close more deals easily.

Check If Your Prospect Is A Good Fit.

Before attempting to close a deal with a prospect, it’s important first to make sure they are a good fit. A good fit client is one that will benefit from the services offered and has the potential to become a long-term customer. 

To determine if the prospect is a good fit, consider their needs and evaluate whether your services can provide an effective solution.

Ask questions about their current SEO efforts and how they measure success. 

Additionally, look into their budget and timeline to ensure you can deliver results within their allotted timeframe. By taking these steps beforehand, you can be sure you’re providing quality service to clients who will get the most out of your offer.

Ask The Right Questions.

When selling SEO services to local businesses, asking the right questions is important. These questions will help you determine your prospect’s qualifications and needs and give you more insight into what they are looking for regarding SEO services. Some questions you should ask include the following: 

  • What is your website’s current ranking? 
  • How do you measure success?
  • What kind of budget do you have for SEO? 
  • What are your goals? 
  • When do you want to achieve? 

Asking these questions will help you understand your prospect better and assess if they’re a good fit for your services. It will also give you an idea of their expectations and how exactly your services can help them reach their goals.

Pick Your KPIs, But Focus On Revenue.

When selling SEO services to local businesses, it is essential to pick the right KPIs. However, we often focus on rankings and backlinks without considering how these will impact the business’ bottom line.

The most important metric in any SEO campaign should be revenue – that’s what your client cares about most. To measure success, you should ask your clients which metrics are most important to them. This could include website conversion rate, organic search traffic, click-through rate or lead generation.

Once you have identified the key performance indicators (KPIs) that matter most to your client, you can create an SEO strategy to drive their desired outcomes and improve their ROI. 

By measuring progress against revenue rather than just rankings and backlinks, you can ensure that your SEO service delivers results for your clients.


Once you have all this information ready, it’s time to present your proposal. Use clear language that explains what SEO can do for them and why they should invest in it. Be sure to include case studies or examples of successful projects that show how other businesses have benefited from SEO services.  You may also improve your rankings by employing SEO link building services as your daily OFF-Page SEO activity as it may boost your rankings and solidify your position on Google. Finally, don’t forget to discuss pricing options, so they know exactly what they’re signing up for upfront. Following these tips and strategies will help you close more deals and grow your digital marketing agency by offering effective SEO services!  Do you have any more concerns? Let us know!


How much should I charge for local SEO services?

Typical local SEO campaigns cost between $300 and $2,000 per month, depending on your business’s needs, competition, and geographic location.

How much should a small company pay for SEO?

Most businesses have budgets ranging from $500//month to $10,000/month. Large SEO projects cost an average of $1,500-$5,000 per month. Average hourly SEO services cost between $100-$300 per hour. For small businesses, spend at least $500 per month on SEO to see results.

Can I hire someone to do my SEO?

If you’d like extra help navigating these SEO tips or don’t have time to devote to improving your website’s SEO, another option is to hire an SEO specialist. If you find the right person, they can become a long-term partner as you improve your website and business.