Rank High On Search Results So That More Students Can See You With SEO For Schools

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Education is a right for everyone, and every school has the responsibility to teach young ones what they need to know.

In the old days, schools were only minimal, so there wasn’t much competition. 

They only needed to put up a poster, do a radio broadcast, or even tell the local shop that a school would be built in town, and everyone would immediately know.

The total opposite of today.

Nowadays, it’s no longer enough to put on a flyer, rely on referrals, or town talk. 

In this day and age where the competition is intense, and everyone can get what they need through the internet– parents would no longer need to do the hectic work of roaming around town looking for the best school for their children.

All they have to do is make a few taps on the handheld devices, and voila– they have a prospective school for their child.

When they do that search online, it’s vital that your school website appears in front of them so that you can be their first consideration.

Here at Pearl Lemon, we have what you need to make that happen.

Our sound SEO strategies built by experts with 25+ years of experience will help you rank high enough on search results so that you can be the most sought-after school in town.

Book a call today to learn more about it.

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Schools Need SEO Too

SEO or search engine optimization for schools is the process of attracting traffic from organic searches online.

It is a method that involves utilizing search engine algorithms and optimizing your school website to appear frequently at the top of search results whenever people type in “schools near me” or “best school in town” on their search bars.

By making your website compliment over 200+ ranking factors, you can expect your website to be the first thing people would see when they look for a school for their child or children.


This strategy also ensures that you always have that chance to supply interested searchers with the information they want when they require it.

With SEO as one of your marketing strategies, you can guarantee that your institution will be more visible, commendable, and authoritative online.

This is because SEO allows your school to be recommended by the top search engines that most people trust nowadays. When you rank high enough on search results, it’s almost the same as being endorsed by big-shot search engines like Google, Yahoo, and Bing.

Now wouldn’t that be amazing?

Our SEO For Schools

As we’ve mentioned, we have the strategies you need to be the first choice of parents for their child or children.

Take a look at our strategies that continuously win over search engines.

Technical SEO

Our experts will periodically examine your site's system components to ensure that it is adequately optimized for search engines to crawl and index. This includes a review of structured data, internal linking, site performance, etc. The pillars of your site's visibility will collapse if your technical SEO isn't strong, so technical SEO is a key focus when customers visit your site.

Educational Content

It's best to have a website that search engines can easily read, but if you want to rank on page 1, you'll need lots of relevant, original, and useful educational content to show that you’re an academic institution. Our experts are not just SEO professionals. They're also content marketing experts who want to help you convert clients. We can assist you by organizing, evaluating, and generating optimized content for search engines. If you make your content, we can also go with that– we’ll offer our content advice.

YouTube SEO

Why not capitalize on something visually appealing? With YouTube as the second-largest search engine globally, our SEO experts can help you leverage the power of video and multimedia watchers. Shoot a video of your school grounds, and you’ll be surprised at how many potential parents would watch it. After all, they would want a preview beforehand of what kind of education their child would be receiving. And perhaps, you can also get additional stakeholders and donors too.

Local SEO

As a school that teaches in your local area, you will need a local SEO plan to guarantee that your school is visible among the residents in your area. The more people that know you in town, the more likely you can be their choice of an educational institution for their children. Pearl Lemon can help you increase your local online presence and become the best in your town by implementing strategies that are a sure win for you.

Link Building

The more sites that refer to your school website for educational content, the more credibility you’ll gain online. If other sites refer to your site whenever there is related information, that imposes the concept of trust– and therefore, other people online will trust you as well. Pearl Lemon will get the best educational links there is to get for your school.

Mobile SEO

Most people don't browse on their laptops or PCs. And even parents look where to enroll their children through their mobile phones. We can improve your organic search visibility on mobile phones and other handheld devices such as tablets with mobile SEO. We can scale your site so that it’s still good-looking and functional when people visit it through small screens. The more eye-pleasing your site is on small screens, the more reason they’ll stay to browse what you offer.

If you need more services, we can always talk about it over the phone– so call us now.

We Have Worked With:

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Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.

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What Our Clients have said about our SEO Agency.

Here at Pearl Lemon, we can help your company grow.

The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton
CEO, The Sales Consultancy
Attendance to the event grew at a rapid pace, and a significant number of respondents gave positive feedback regarding Pearl Lemon’s approach. The team provided recurrent progress updates that clearly demonstrated their impact. Their knowledge and transparency set them apart from other vendors.
Lulu Laidlaw-Smith
VP Events & Sales, Paddington Works

It's Time For Something New

The competition is high, and the trends are changing, so why not try something new that is proven and tested to work?

With SEO, you can attract more parents to browse what your school offers. 

And when they see that your school is the best among the rest, they’ll surely enroll their children at your institution.

Allow us to help you showcase that greatness online.

Trust Pearl Lemon today for the best SEO strategies that will get you at the top in no time.

Book a call now.

SEO for Schools FAQs

If you don’t have a website, our friends can help you. Our experts at Pearl Lemon Web can help make the best website for your school. Experience having the best website that can showcase what your school has to offer offline and online. You can even customize it if you want to. Just tell the experts what you want. Rest assured that they will reflect the goals and needs you have set for your school on your website.

SEO is a long-term process, and we need time to research, analyze, and educate ourselves about your business before suggesting any idea for it. However, at Pearl Lemon, we are a result-driven fast-paced working environment. We understand how urgent it is to uplift a business campaign on time because the world won’t wait for us. We’ll report our findings and recommendations to you as soon as possible so that you can get more students to teach next school year.

SEO and PPC are two marketing methods that would produce great results when done together. Even if they are two entirely different strategies, they aim to market you online. PPC tends to push visitors to engage with your services in certain circumstances, whereas SEO increases client curiosity through organic content. However, if we’re talking about using them separately, that would be a different discussion since using PPC alone has advantages and disadvantages.

Aside from the fact that we are an award-winning agency and proven results-driven team, we believe that you must hire us because we know exactly what we are doing. We are a globally remote team connected by cloud technology and a passion for all things SEO. With 25+ years of SEO experience between us, we’ve got a track record of giving the best service to our clients. You can check more about us here.

Our services vary on a case-to-case basis. Pearl Lemon understands the unique needs of each client that we have. That is why we do not offer a singular plan to everyone– our experts will customize every plan to each client we will be working with. Talk to our team of experts to learn more about our rates.

We'd Love To Hear From You!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!