SEO for Orthopedics
Search Engine Optimization for Orthopedics, often known as SEO for Orthopedics, is one of Pearl Lemon’s specialties. Our team consists of a strong mix of healthcare content writers and SEO specialists, allowing us to put your website at the top of Google search results for the keywords you’ve chosen, while also portraying your practice as the area’s premier orthopedic practice.
What is SEO for Orthopedics?
In very basic terms, SEO stands for “Search Engine Optimization,” and it refers to the process of making a website easier to locate for search engines like Google. The process of SEO for orthopedics is the same, but it is tailored to the websites of orthopedic doctors. The ultimate goal is to boost website traffic, which will lead to more patients, but good SEO for orthopedics offers a lot of other benefits as well.
Patients are increasingly turning to the internet to choose their next doctor. Patients looking for an orthopedic surgeon in Miami, for example, are likely to Google “orthopedic surgeon Miami.” They’ll almost certainly call one of the practices listed on the first page of results.
This is where search engine optimization (SEO) comes in. For relevant queries, orthopedic doctors must guarantee that their website appears on the first page of Google search results. So, if your practice wants to compete in today’s healthcare market, it needs to position its website so that relevant keywords like “orthopedic surgeon + your city” and “orthopedic surgery + your city” see your practice come up first in Google’s search results.
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SEO can help you gain more private pay and PPO patients. Patients who pay out of pocket or have a PPO are not restricted by their Managed Care Organization (MCO). They have the option of choosing any doctor they wish. This is why, rather than using their MCOs website to find a doctor, they will most likely utilize Google.
In today’s competitive medical marketing environment – and certainly in tomorrow’s – you must position your orthopedic practice’s website to appear on the first page of Google results if you want a piece of this lucrative private pay business.
Isn't It Easier To Use Google Ads and PPC?
Let us first define the difference between organic SEO and Google Ads in order to address this question. When you pay Google for your practice’s website to show as one of the four adverts at the top of the Google search results page, you’re using Google Ads.
Organic SEO, on the other hand, positions your website to appear in real search results (as one of the search results below the paid ads). To answer the question, the short response is that they both have advantages. PPC allows your practice to appear at the top of the page right away, but it comes at a price.
For starters, it can be extremely expensive – particularly if the keywords you’re targeting have a lot of competition. Second, your advertising will stop displaying as soon as you stop paying Google. Organic SEO, on the other hand, is a more cost-effective and long-term option. Your orthopedic website can be optimized to appear at the top of Google’s real-time search results, ensuring that patients are directed to the most appropriate practice for their needs.
In addition, organic SEO lasts longer than Google Ads. It will most likely stay at the top of Google for several months once it has risen to the top (and if SEO services are continued then it will stay there indefinitely). Plus, and maybe most importantly, it is less expensive. Pearl Lemon’s orthopedic SEO service has shown to be very cost effective in terms of bringing in far more patients than the monthly fee.
Organic SEO is something you should definitely explore if you want to strategically position your office for the long term trend (that more and more patients will find their next doctor online).
SEO for Orthopedics: More Benefits Than You Imagined
In addition to driving more traffic to your site, SEO for orthopedics offers other benefits that will position your practice as the number one go-to-choice among your target demographic.
For example, a large part of SEO revolves around adding keyword optimized content to your website. This content demonstrates to Google that you do indeed offer the services relating to the keywords you are targeting, making a searchbot’s placement decision much easier.
But the 21st century search bot is looking for more than the keywords. It looks for content that is relevant, informative, accurate, engaging and well-written. And that’s what humans are looking for too.
Before they even begin to think about seeing a doctor, many patients begin searching Google for information about their orthopedic related symptoms, and the treatments for them. If you can provide the answers they are looking for on your website – and why not, you are the experts after all – then humans – and search engines – are more likely to view your practice as a source of helpful information they can trust. Which means they are far more likely to book an appointment with you if they are a patient, and will rank the content higher in search if they are bots.
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Why Work With Pearl Lemon?
As you search for SEO for orthopedics help, you’ll find a lot of SEO agencies offering it. So what makes Pearl Lemon different? The obvious answer is that we are a multi award-winning SEO agency with an experienced staff, some of whom have been in the SEO business ever since it became a ‘thing’.
However, another big advantage of choosing Pearl Lemon as your SEO for orthopedics is that we can offer you a lot more than basic SEO. In conjunction with our sister companies, including Pearl Lemon PR and Pearl Lemon Leads, we can offer full service digital marketing and branding services under one ‘roof’, ensuring that all your marketing efforts are complementary and work together to boost the ROI of each element, and of your marketing spend in general.
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Get Started with SEO for orthopedics Today
Ready to get started on an SEO for orthopedics campaign that will boost your practice’s reputation and your bottom line? Contact us today and let’s get started.
