Cover More Stories And Reach Wider Audiences With Our SEO For Journalists
Among all the industries in our society, journalism is the most affected by the advancement of digital technology.
We no longer need to read newspapers, listen to the radio, or watch television to know what’s happening around us.
All we need to have is a handheld device and an internet connection to know everything– even current news.
The journalism industry has significantly shifted from the traditional ways of informing the general public to the new and improved modern-day journalism.
Although transitioning to a digital form has its merits, it also has challenges for journalists like you. We have multiple issues such as fake news, uncredited work, plagiarism, etc.
But the most challenging part of journalism online is that you need to get the attention of people who are constantly viewing other things simultaneously.
It’s already hard to catch someone’s attention in this day and age.
As a journalist, you have to address that problem because unless you do, no one will read or listen to your work.
Fortunately, Pearl Lemon has the best solution for you.
With our sound SEO strategies crafted by experts with 25+ years of experience, you can now cover more stories and reach wider audiences online.
Book a call to learn more.
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Our SEO For Journalists
SEO or search engine optimization enhances the volume and quality of visitors that go to your website through organic search engine results. It’s all about optimizing your pages, content, and systems to get your website to the top of search engines results online.
With about 5.6 billion searches every day, SEO for journalists must be a principal focus when producing content on the internet– especially for those that produce articles and news needed by the general public.
To help you with that, Pearl Lemon offers its best services that can be customized to your liking:
WordPress is a popular platform for writers and journalists nowadays. Subsequently, more and more people also subscribe to people that share information on the platform. Advance your WordPress site and grasp the platform's power by having our WordPress SEO experts optimize your site. Experience an increase in traffic and subscriptions to your daily blogs, articles, and news.
No man is an island, and that also goes for your business. The more sites that refer to your business website, the more credibility you’ll gain online. If other sites refer to your site whenever there is related information, that imposes the concept of trust– and therefore, other people online will trust you as well. Pearl Lemon will get the best backlinks there is to get for your business.
Podcasting is a highly valuable business resource used to create content to reinforce your image. In today's day and age, almost everyone listens to podcasts online. Some even listen to journalists that talk about current events and other relative information. If you plan on using this platform, our Podcast SEO experts will create an ideal strategy, so you can tap the booming market of podcasting to increase your ranking and brand awareness across the internet.
Most people don't browse on their laptops or PCs. They look for blogs, articles, and news through their mobile phones. We can improve your organic search visibility on mobile phones and other handheld devices such as tablets with mobile SEO. We can scale your site so that it’s still good-looking and functional when people visit it through small screens.
Google Penalty Checker
Google is the leading search engine for most countries. So how do you rank on it? First, you should not be penalized by it. However, sometimes you don't even know you've been penalized. If this happens, no need to worry because our expert SEO team will evaluate your site, help you understand why you have been penalized, and give you the insight, knowledge, tools, and expert advice you need to recover from a Google Penalty. Let's take your SEO to new heights of excellence that Google will love.
Why not capitalize on something visually appealing? With YouTube as the second-largest search engine globally, our SEO experts can help you leverage the power of video. Shoot a video of a timely topic using your skills as a journalist. It can be a documentary, a segment, or an opinion discussion, and you’ll be surprised at how many people are willing to watch you. Who knows? Maybe you’ll get stakeholders and sponsors too.
The Advantages Of SEO
Not sure yet if you want SEO? Then check out the advantages you can get with it below:
There are many ways you can get audiences online, but most strategies are forceful towards individuals. As a journalist, we know that you want your work to be noticed and recognized as naturally as possible. You want people to be drawn to your work because they want to and because it’s relevant to them. The same goes for SEO. It draws people in from a natural point of view. Unlike paid advertisements, commercials, and even PPCs, SEO markets your work organically.
2. Brings Traffic
You pay for your website, right? So if it doesn’t get visited by people, what’s the use of paying? As a journalist, we doubt that you’ll stick with a service that isn’t showing the world your work. SEO utilizes the website you paid for to gain more traffic to your creative site. Traffic is vital since this force can help you generate qualified audiences, new clients, collaborations, and increase exposure.
3. Recurring ROI
Unlike marketing your work on Facebook or Instagram, an SEO campaign can guarantee a long-term benefit for the content you make. As your site begins to be trusted and recommended by search engines, more and more people will also trust your credibility online. After some time, the SEO campaign can induce a steady stream of potential audiences for you, and your investment will be returned.
4. Brand Credibility
Have we mentioned exposure? Through sound SEO campaigns, you and your work will be well-known online. This will increase your brand credibility & trustworthiness. It can also allow people to share your good content with others, making you known far and wide. That pipe dream of being a renowned journalist worldwide can be your next reality.
We Have Worked With:
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Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.
What Our Clients have said about our SEO Agency.
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Make Your Mark
As a journalist, you need to make your mark if you want to be regarded as a credible and reliable source of information.
However, the first step to that is becoming visible to your audience.
SEO can do that for you, and we can do SEO for you.
First, you should expect SEO to be a long-term strategy and therefore cannot produce immediate significant results. However, it can produce minimal changes to your online presence to help your branding. Second, you can expect that Pearl Lemon will regularly update you on the project, depending on how many times you want us to report to you in a month. Lastly, rest assured that we will implement the best strategies and customize them so that you can get the most out of SEO.
Yes, we can. Our experts at Pearl Lemon Web can develop the best site to showcase the relevant, timely, and authentic content you will be publishing online. You can also ask them to customize it based on your tastes. Just tell them your goals and needs.
People often look for news or articles related to where they live. In other cases, they look up location-based content. Either way, your website must have a geotag so that people will know the locations of the stories you’ve published. It helps search engines give users additional information, increasing your credibility and authenticity online.
Pearl Lemon believes that as organizations and individuals alike are being compelled to adopt a more online-focused lifestyle, SEO is now more crucial than it has ever been. If your marketing budget permits, SEO is an activity that should be made as soon as possible. The longer you wait to engage in a successful SEO strategy, the more time it will take to get free exposure. SEO is an excellent investment that is well worth the money. You’re creating a valuable asset for your organization by investing in SEO and us.
Our services vary on a case-to-case basis. Pearl Lemon understands the unique needs of each client that we have. That is why we do not offer a singular plan to everyone– our experts will customize every plan to each client we will be working with. Talk to our team of experts to learn more about our rates.
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If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!