PPC & SEO Services Boston – Fix What’s Broken. Get Found. Get Paid.
At Pearl Lemon, we offer PPC & SEO services in Boston designed to do one thing: fix what’s stopping you from making more money online.
You’re not here because business is booming. You’re here because something’s not working. Maybe it’s traffic that looks good on paper but never buys. Maybe it’s the leads that disappear after filling out your form. Or maybe, no one’s seeing you at all in Google’s search results.
We deal with that every day — not hypothetically, not with slideshows, but by getting hands-on and making search engines show you to actual buyers. Whether you’re a Boston HVAC contractor, attorney, ecommerce brand, SaaS startup in Cambridge, or a dentist in Back Bay, we help bring in traffic that leads to real results.
We don’t offer “general digital marketing services.” We fix what’s broken in your SEO and Google Ads. We get you in front of buyers. And we help you stay there.
Our Services – PPC & SEO Services Boston
Here’s exactly how we fix what’s costing you leads, sales, and visibility right now — and why it works in a market like Boston, where competition doesn’t leave room to relax.
Technical SEO Auditing
Problem: Your site can’t rank if Google can’t read it properly.
What We Do: We perform full-stack audits—checking crawlability, site architecture, JavaScript rendering issues, mobile-first indexing, page speed (Core Web Vitals), schema deployment, log file analysis, and canonical tag conflicts.
How It Helps: Technical issues damage rankings. We resolve them. Sites with fixed crawl problems see up to 32% improvement in indexed page count within 30 days (source: Ahrefs internal data).
Keyword Intelligence + Intent Mapping
Problem: You’re either going after low-volume terms… or high-volume ones that never convert.
What We Do: We map keywords to intent categories: commercial, transactional, informational, local, branded, and competitor. Using tools like Ahrefs, GSC, and internal SERP click-through modeling, we build a keyword plan that works.
How It Helps: A Boston home services client went from 63 calls/month to 198 in 60 days after improving intent-based keyword targeting. Why? Because we stopped chasing show-off terms and started focusing on what buyers search for when ready to act.
On-Page SEO That Works
Problem: Your pages are “SEO-friendly” but don’t rank or convert.
What We Do: We resolve keyword overlap, rewrite headers using natural language processing, structure HTML for Google’s parser, build supporting content clusters, and prepare pages for better indexing.
How It Helps: On-page improvements lead to better rankings in 3–6 weeks. We helped a Boston-based SaaS site jump from #7 to #2 for its main keyword just by fixing header misuse and weak supporting pages.
High-Quality Link Acquisition (Not Worthless Backlinks)
Problem: You’ve paid for links that Google either ignored or punished.
What We Do: We run link acquisition using actual outreach, PR contacts, and relevance-first link sourcing. Our average referring domain authority is 54+. No blog networks. No cheap gigs. No spam.
How It Helps: Strong links support keyword growth. 87% of page-one results have backlinks from domains with high authority. We get those for you. No empty promises, no corner-cutting.
Local SEO for Boston-Based Businesses
Problem: You’re not showing up in the local map listings.
What We Do: We audit and fix GMB/NAP inconsistencies, publish service-area pages, create review-generating systems, and build citations with local relevance.
How It Helps: Local businesses depend on map visibility. We helped a Boston dental clinic double-booked calls in 45 days by correcting GMB category issues and pushing content optimized with geo-focused terms.
PPC Campaigns That Pay Off
Problem: You’re spending on clicks but making no money.
What We Do: We build campaigns based on search intent, write ads focused on converting, structure negative keyword lists, and deploy SKAG or STAG models based on your niche and budget. We integrate behavior tools like heatmaps and session recordings to eliminate waste.
How It Helps: We cut 43% of wasted ad spend for a Boston roofing company and tripled conversions, just by eliminating irrelevant broad match traffic and writing better ads.
Landing Pages That Don’t Waste Traffic
Problem: You’re getting traffic, but they’re leaving without action.
What We Do: We examine your funnel. We build pages with a single goal, minimal distractions, clean layout, and layouts proven to convert. Then we A/B test based on real user behavior — not assumptions.
How It Helps: We increased form submissions 280% for a Boston law firm by cutting 3 unnecessary fields and adding sticky headers. No overhaul. Just smarter changes.
Conversion Tracking + Attribution Setup
Problem: You don’t know which clicks or calls bring in revenue.
What We Do: We create complete attribution setups using GA4, Tag Manager, UTM tagging, and offline conversion imports. Full clarity.
How It Helps: Our systems reveal ROI by source. No more guessing. We connect ad clicks to form fills, calls, and purchases, and tie every dollar back to the specific keyword or ad responsible.
Competitor Research + Actionable Reports
Problem: You don’t know why your competitors show up above you.
What We Do: We reverse-engineer your top 3 local competitors: their backlinks, keywords, layouts, ads, structured data, and internal links. Then we tell you what they’re doing and what they’re missing.
How It Helps: We gave a Boston ecommerce brand a clear strategy to take 8% of their competitor’s traffic just by filling a gap in the collection page structure.
How Our SEO and PPC Services Fix What’s Broken
We fix:
- Wasted ad spend with no results
- Rankings stuck on page 2 or worse.
- Website visits with no action
- No presence in maps or local search
- Uncertainty about what’s working
We do this by finding the real problems in your online marketing, not just launching random campaigns. No mystery. Just tracking, fixing, and results.
Technical FAQs
Yes. We implement GA4 with GTM and compliance in place. For e-commerce and high-traffic sites, we support server-side tagging and Facebook CAPI when needed.
Yes. We run dual setups for 7–14 days before switching fully, so there’s no drop in leads during the transition.
We create city-specific pages, unique GMB profiles, locally sourced links, and structured data for each site. Rankings are tracked per city.
Yes. We work across e-commerce platforms. We adjust crawl logic, implement product schema, and resolve canonical issues to tidy up large inventories.
Stop Guessing. Start Seeing What’s Going Wrong.
Most agencies show you a pitch deck. We will show you proof. Tell us what you’re spending and what you’re getting (or not), and we’ll uncover what’s wrong. No unnecessary details. No pressure. Just a real audit showing what’s limiting your SEO and PPC — and how to fix it.
