PPC Agency Edinburgh
Did you know that, according to Google, 80 percent of purchasers use a search engine while looking for information about local businesses? It’s no secret that running a locally tailored and targeted pay per click campaign is one of the most efficient and effective ways to get your Edinburgh company’s product and/or services in front of your target audience these days.
However, executing a PPC campaign that delivers the almost instant results you want while still providing the good ROI you need to stay on budget is not easy. That’s when Pearl Lemon, a leading PPC agency Edinburgh, comes in.
Why Should You Use Local PPC?
Our PPC team helps businesses with their local SEM (Search Engine Marketing) strategy not only in Edinburgh, but across the UK. Organic SEO is fantastic, and we urge our clients to pursue it, but there are several compelling reasons to include local PPC in your search engine marketing strategy:
You'll be able to keep up with Google's ever-changing local search landscape
When it comes to Google’s local results, the giant is always changing things up. With Paid Search Advertising, you can try out new features, additions, and ad types as soon as they’re published, ensuring that you’re always one step ahead of your competition!
You can use a range of PPC ad types and extensions to make your local business stand out among the competition:
Do you offer your stuff both online and offline? You can use local inventory adverts to promote your in-store goods to those who are browsing for them online using Google Shopping Ads.
Structured Snippets can be used by businesses to highlight specific qualities of their products or services. A hyperlocal service provider might promote individual areas within a city by using snippets like “Neighbourhoods.”
Using Location Extensions, your local maps listing can be displayed alongside your ad. Another benefit of location extensions is that they allow your business to appear first in the maps listings above organic results, putting it further ahead of your competition, even if they are focusing on organic SEO.
You Can Make the Most of Your Advertising Budget
For local firms, PPC is a very adaptable source of relevant traffic and leads. You can have better control over how your money gets spent if you make use of the many customizable features.
Geographic Targeting – If you only do business in a specific area, we can make your ads only appear to people who live, work, or visit that area. In fact, we can focus our attention on a radius around a specific location, street, or other location.
It’s now easier to target visitors depending on their device with Google Ads and Bing PPC (desktop, smartphones and tablets). We now have control over the time of day, the amount spent, the ad language, and the type of website these visitors see when we use Local Mobile PPC.
All of this means that there’s a lower chance that your PPC advertisements will be served and clicked on by people who aren’t interested in them. For example, if you run a physical sales-only business, a PPC ad will not be presented to a consumer in London who has never visited Edinburgh and is unlikely to do so. This might save you a substantial amount of money in the long term.
New businesses are noticed more quickly
If you’re a new business or haven’t dabbled in search and internet marketing, a decent organic SEO strategy will help you in the long run, but it’s unlikely to push you to the top of Google in less than three months. And, in a city as busy and competitive as Edinburgh, can you afford to wait that long?
A PPC ad expenditure yields rapid results, and the targeting is incredibly exact, resulting in immediate and measurable outcomes provided your PPC agency Edinburgh is good.
Established firms can use local PPC to promote major events, expansions, product launches, and other time-sensitive products. You just won’t have time for SEO to perform as well as a targeted, dedicated PPC campaign if your event is next week.
Why Should You Hire Pearl Lemon as Your Edinburgh PPC Agency?
Any local PPC campaign is only as effective as its execution. If you’ve never tried PPC before, you’ll need professional advice to get the most out of your ad expenditure.
When it comes to building up your local PPC program, as your PPC agency Edinburgh, our team will conduct exhaustive research and make continuing tweaks to ensure that your money and visibility are maximized once it is live. Your account manager will also provide you with high-level and thorough information to help you manage not only your PPC campaign but also your complete digital strategy.
We also stay ahead of the competition since we don’t follow the typical Monday through Friday, 9 to 5 schedule. Someone will answer if you need us on the weekend. It’s fine if you can’t talk till 7 p.m. because you’re too busy managing your business. And if you want to start a fresh PPC campaign to promote a time-sensitive offer, we won’t let the fact that it’s after 5 p.m. stop us.
Are you ready to learn more about what local PPC can do for your business?
And how Pearl Lemon, as your PPC agency Edinburgh, can help you? Get in touch with us right away and let’s talk about it.