The latest blockchain phenomenon, non-fungible tokens (NFTs), are accompanied by a number of marketing difficulties. It can be tough to stand out and market your NFT collection in a way that will draw positive attention and boost adoption in a setting where there is a huge amount of mistrust and ambiguity. But it can be done, and here today we are going to explain how marketing your NFT might not be as hard as you think.
If you are reading this post, the chances are you know what an NFT is, but for those who do not (or who only have a vague idea) here is a brief recap.In fact, most people still aren’t too clear about what NFTs are. There is nothing that can make you wonder, “Um… what’s going on here?,” like a flood of blockchain news in general, to which NFTs are closely related. You may have felt that way while reading about Grimes receiving millions of dollars for NFTs or Nyan Cat being marketed as one. Or Jack Dorsey selling his first Tweet as an NFT for a zillion dollars (well, 2.9 million, but that’s still A LOT for a few dorky words.)The acronym NFT stands for non-fungible token. The term refers to its nature as a trading item more than anything else. For instance, a bitcoin can be exchanged for another bitcoin to create the exact identical object, making it fungible.However, a unique trading card is non-fungible. You would have something entirely different if you exchanged it for a different card. It exists in the traditional trading cards world. If you traded a Pikachu Illustrator Card (the world’s most valuable Pokémon Card these days) for 1909 T206 Honus Wagner baseball card (the supposed Mona Lisa of baseball cards) you would be getting something completely different.The reason that NFTs make headlines in blockchain news is that although other blockchains have adopted their own NFT implementation, the Ethereum blockchain contains the majority of NFTs. Like bitcoin or dogecoin, Ethereum is a cryptocurrency, but its blockchain also keeps account of who is buying and exchanging NFTs using opensea Marketplace. Perhaps if you want to become an owner of a platform like opensea, you can create an opensea clone script by customizing it according to your needs through nft marketplace development company. Being in England, you may wonder where I can buy dogecoin in uk, you may pay attention to the huge number of emerging crypto platforms.
An NFT’s data can be linked to digital photos, music, videos, avatars, and other content. They can also be utilised to grant an NFT owner access to a variety of tangible assets, including vehicles, yachts, and much more, as well as tickets to live or virtual events.The way people see NFTs differs a lot, too. Some people see them as the future of fine art collecting. Some people see them as the new digital version of Pokémon card trading. Some people see them as a trend that will die out in a year or so, others see them as a way to make a serious investment to build wealth. Judging from the lens of creation, and value generation, NFTs are a remarkable breakthrough into the world of virtual digital assets. It’s the future of cryptocurrency and Web 3.0.What we are going to talk about here is how anyone who has decided to create an NFT – or NFTs – and attempt to sell them can (and should) make use of digital marketing and SEO to help do that. So, no matter what your NFT (or intended NFT) offering actually is, what we discuss here should be relevant.
Because Google is so stringent in the “Your Money, Your Life” (YMYL) search sector, you should take SEO seriously if your company is in the financial industry, like non-fungible tokens are. Google refers to web pages that it believes may have an effect on “the future happiness, health, financial stability, or safety of users” as “Your Money, Your Life” (YMYL) pages.Because they may affect searchers physically, financially, or emotionally and thus have a greater influence on one’s life than, say, a post about how to design a dress, YMYL pages are held to a higher page quality standard.YMYL websites can be found in the following niches (and more)
What is an NFT?
Why Do People Buy NFTs?
So, why do people buy NFTs? Why would anyone create them, and thus need to worry about marketing for NFTS?Here are a few of the primary justifications for NFT ownership.1) It Empowers Creators.It’s far too common for publishers, producers, and auction houses to coerce creators into signing agreements that aren’t in their best interests. NFTs enable artists to independently mint and sell their creations while retaining ownership of the intellectual property and creative control. Additionally, any subsequent sales of an artist’s work are eligible for royalties.By avoiding the gatekeepers that now dominate the creative industries, NFTs have the potential to establish more equitable business structures. Many people choose to purchase NFTs as a means of empowering and financially supporting their favourite creators.2) Collector AppealA 1952 Mickey Mantle rookie card that cost less than 5 cents to produce sold for $5.2 million. That Pikachu Illustrator card we mentioned? Logan Paul (yes, that Logan Paul) recently paid $5,275,000 for one that technically came from a pack that was sold for about $10.These sales occurred as a result of the card’s heritage, scarcity, and supposed cultural significance. In many respects, NFTs are this in the digital era. NFTs provide a special opportunity for people who want to amass a collection of digital assets that has never before been available outside of the conventional collectors and art markets.3) InvestingSome NFT owners just want to buy an asset with a rising value. In this sense, some collectors approach NFTs similarly to traditional art: as an investment. Need proof? Beeple, a well-known American digital artist, real name Mike Winkelmann, sold his Everydays: The First 5000 Days composite at Christie’s in March 2021 for $69 million.Some people might find it unusual to pay this much, as that anyone can view and interact with the image. But there can only be one NFT owner, as was already mentioned. This suffices for some people. However, due to market volatility, investing in NFT carries a high chance of suffering significant losses. That Jack Dorsey tweet? The person who paid him 2+ million dollars for it tried to turn it around into a $48 million sale, but the highest bid was just over $300.4) Community CreationNFT Ownership also has social advantages because so many creators have developed dynamic communities out of their NFT ventures. The Bored Ape Yacht Club is arguably the best illustration of NFT project-related community buildingCollectors have access to a members-only Discord, special NFTs, a say in the project’s future, passes to online meetups, and more. As a result, owning an NFT is a question of identity for many collectors and how they interact with peers. As a result, owning an NFT is a question of identity for many collectors and how they interact with peers. You can also use the Office 365 group calendar to organize meetings and gather your community around.This is how a lot of more forward-thinking businesses, both large and small, are making use of NFTs. Marvel, DC, the collectible toy maker Funko, mainstream toy giants Mattel and even high-end fashion houses like Balmain and Dolce and Gabbana are all getting in on the idea of building communities around NFTs, and even smaller companies are having success in the field too.However, the one thing that anyone who wants to create an NFT for any reason will need to do, if they want to sell them anyway, is market them.The Problem with NFTs and Paid Ads
If you have ever heard anything about organic SEO you will often have heard it said that organic SEO is an alternative to, or can be a compliment for, paid advertising on platforms like Google Ads or Facebook. Which is true. For most things. NFTS however already present a problem as paying to advertise your NFTs is getting harder and harder to do.Google, for example, while not yet placing an outright ban on NFT advertising via their platform, just made some sweeping rules changes that can make it very hard to try to do so. Facebook has never been welcoming of crypto ads in general, and that includes NFTs. Even TikTok is wary of them. So for most businesses and individuals hoping to market and sell NFTs, organic marketing and promotion is their only choice, and that has to include digital marketing and SEO.Why NFT SEO is Different
Although the foundations of SEO and even digital marketing in general are the same for all businesses, there are specific search engine optimization and digital marketing tactics that NFT sellers, blogs and websites will want to concentrate on. Why?NFTs May Affect Your Buyer’s Finances
- Healthcare
- Online stores
- News sites
- Financial sites – which is where NFTs are usually counted
- Legal websites