In this post, we will share tips and tricks that you can use to drive traffic to your blog with blog comments. You can build a list, and build up for your following on Facebook and Twitter. But if people aren’t already following us on these spots, how will they find it?
Influencer or relationship marketing is a great way to build relationships. Influencer marketing helps you grow your relationships with other business owners in your niche, share your message and even make money by blogging.
Once you develop an idea about influencer marketing, you can start building your relationships. It’s time to get started and do the homework now. One way to build these relationships is by way of leaving comments.
When you start commenting on popular blogs, that puts your blog on the map. It can put your site on the back of the mind of a successful blogger. Also, successful bloggers read blogs of other successful people. It increases your odds of getting discovered by more influencers. Blog commenting is useful to grow your network while also enabling you to attract traffic to your site.
You need to do this the right way.
There are different elements that all need to go together to create something good.
So that’s where the blog post can help you. You can grow traffic to your fashion website, design website, or any other site for that matter with this technique. By the end of the guide, you will know how to place comments strategically on influencer blogs to help you get noticed.
Are comments worth it in 2023?
Comments on the blog aren’t dead.
With the rise of social media, you can see the practice of commenting on blog comments plummet. But that doesn’t stop you from driving business growth with the help of blog comments. You also need good customer support.
If you are a CRM software; commenting is a good way to get the first few sales for your business. This applies to both B2C and B2B growth marketing.
Even big blogs that used to get 100s of comments for every post they published hit a major roadblock with fewer people pumping out blog comments. Some sites and outlets have disabled commenting in full.
None of that implies blog commenting is dead.
Neil Patel was able to generate leads through blog comments that drove $25000 in revenue for him.
So commenting is still alive and well in 2023 and beyond.
People used to leave comments on other blogs to generate links. Google uses links to understand how important your site is and ranks it accordingly. And this resulted in people trying to game the algorithm by building links indiscriminately.
Most sites give no-follow links with comments. You won’t be able to directly improve your rankings through blog comments.
If you want to build a relationship with the site owner and build some traffic to your site, then commenting is a great option.
1. Be thoughtful and useful
Start by reading the entire blog post. You can’t comment with half-sentences like “Great post” and expect to get clicks. You need to actually read the post and read other comments and add a coherent relevant thought to share what’s discussed here.
Then compose a thoughtful comment. It can be four sentences long. And contribute to the conversation. If you’re targeting an audience that’s into graphic designing, and your site gives away free procreate brushes then talk about procreate water color brushes with your audience in the comments.
What is more, it’s important to take care of your website before commenting as leaving meaningful comments means attracting your target audience. When potential visitors have an interest in your comment and tap on your website, they expect to see outstanding web design, high-quality content, and valuable offers. All these factors make them leave your website longer. You get a double bonus with blog commenting. This doesn’t always mean you need to do the hard work yourself. You can supply prompts to an AI writer and let it do the hard work.
2. Choose blogs wisely
Not all blogs will get you the same results when commenting to generate traffic. If you go to mainstream sites your comment is going to get lost in the sea of comments. Plus the readers are divided into several interests. If you want to attract people who are going to write the HVAC licence exam, target those blogs specifically.
Focus on blogs that speak to your ideal audience. You can use the sideways method to generate a list of such sites.
Create a list of blogs that match the criteria and look for when new posts are added and comment as soon as possible.
Another idea is to respond to comments on guest posts. If you write a guest post or be a guest on someone’s best marketing podcast, take time to respond to comments.
3. Track your progress
Just like it is with other strategies, measure your success by tracking things. The easiest way to do this is with the help of a link-shortening service like Bit.ly. This lets you create a unique URL that you can add to the URL field when commenting.
You can create one link for the comments you leave or generate a unique link for every blog post you comment on. This helps you track the number of clicks you get from that link and see the traffic you generate.
This yields insights including which blogs are best for commenting
- Don’t spam blogs by commenting on every blog post. Focus on building a relationship.
- Don’t link to the website or the body of the comment. Make it useful and relevant.
- Don’t pick fights and don’t be a troll
- Don’t be salesy. I probably wouldn’t even mention that you have a product. Be useful instead.