Heat Maps For Sites
![Heat Maps 1 PPC management services](https://pearllemon.com/wp-content/uploads/2020/10/heatmap_uyye-1024x589.png)
When businesses work with Pearl Lemon they quickly find that we are big fans of heat maps. In the initial stages of a project we’ll talk about them a lot and they will used to discover problems in the initial stages and then to 80% of all companies with a website labour under the assumption that their website is delivering excellent customer journeys.
In fact many of them make use of taglines that reflect that confidence. ‘We put customers first’ ‘Top Rated Customer Service’ and more.
However, statistics show that many of those companies are dead wrong. According to who? Their customers.
Heatmaps are one of the ways that Pearl Lemon uses to cut through perceptions and assumptions and expose the reality so that those taglines and promises really mean something.
Why Companies Assume They Are Providing A Great Customer Experience
Why do so many companies believe they are offering a great customer experience when they are not? Often because they do not really understand what that is in the digital space.
In the past, customer service was always seen as something of a soft skill. So, it may be that an older business, one that has had a strong physical, or even phone, presence, sis provide amazing customer service and great customer journeys. But things are very different when you get online. Online it’s all about great infrastructure, not lots of thank yous (although those still matter.)
![Heat Maps 2 Preferences re 49in](https://pearllemon.com/wp-content/uploads/2020/10/Preferences_re_49in-1024x700.png)
As Featured In:
![Heat Maps 3 Featured in SEMRUSH](https://pearllemon.com/wp-content/uploads/2020/04/Se_1.png)
![Heat Maps 4 Featured in Deloitte](https://pearllemon.com/wp-content/uploads/2020/04/Dl_1.png)
![Heat Maps 5 Forbes-PL](https://pearllemon.com/wp-content/uploads/2021/01/Forbes-PL.png)
![Heat Maps 6 Featured in Search Engine Journal](https://pearllemon.com/wp-content/uploads/2020/04/SJ_1.png)
![Heat Maps 7 Featured in TEDx](https://pearllemon.com/wp-content/uploads/2020/04/Tx-1.png)
![Heat Maps 8 Featured in Clutch](https://pearllemon.com/wp-content/uploads/2020/04/Cl_1.png)
![Heat Maps 9 Featured in Appsumo](https://pearllemon.com/wp-content/uploads/2020/04/As_1.png)
![Heat Maps 10 Featured in BrightTALK](https://pearllemon.com/wp-content/uploads/2020/04/Bt_1.png)
![Heat Maps 11 BBC-logo](https://pearllemon.com/wp-content/uploads/2021/01/BBC-logo.png)
![Heat Maps 12 Inc-logo](https://pearllemon.com/wp-content/uploads/2021/01/Inc-logo.png)
![Heat Maps 13 THP-logo](https://pearllemon.com/wp-content/uploads/2021/01/THP-logo.png)
![Heat Maps 14 survey 05s5](https://pearllemon.com/wp-content/uploads/2020/10/survey_05s5-1024x734.png)
Online, mapping the complete customer journey, and therefore understanding what’s working and what isn’t, involves mapping all the touchpoints where the service “touches” the customer via content, a specific process or, at some point, contact with a company representative. This includes:
- Branding and marketing materials
- Any digital interaction with the business, whether that’s an email, a chat message, a social media contact and more.
- Operational processes – menus, navigation, checkouts
- Web based company standards and procedures.
- Company voice
- Staff training
In an ideal world a company would take the time to put themselves into a customer’s shoes and go through every single one of the options on their website from that point of view. But often that does not happen.
- Which areas of a website, and website elements attract the most attention
- Where visitors click, even if they are not clicking links
- How much time visitors spend on various areas and elements of a site
- See where visitors seem to get stuck
- Where customers drop off your site and click away
- How and where visitors complete forms or checkout procedures
- See what visitors like and don’t like.
![Heat Maps 15 PPC Management Agency](https://pearllemon.com/wp-content/uploads/2020/10/design_stats_ne2k-1024x797.png)
![Heat Maps 16 Heat Maps](https://pearllemon.com/wp-content/uploads/2020/10/Heat-Maps.jpg)
Heat maps visually highlight the areas that get the most attention and maps out clicks. What does a heat map look like?
Here’s an example
Some Of Our Clients
![Heat Maps 17 Our Client - St Emilion Capital](https://pearllemon.com/wp-content/uploads/2020/03/St-Emilion-Capital-300x233-1.png)
![Heat Maps 18 Our Client - Indie law](https://pearllemon.com/wp-content/uploads/2020/03/Indie-Btrans-300x252-1.png)
![Heat Maps 19 Our Clients - Emerge One](https://pearllemon.com/wp-content/uploads/2020/03/emergeone_black_small-300x206-1.png)
![Heat Maps 20 Our Clients - Astteria London](https://pearllemon.com/wp-content/uploads/2020/03/Astteria-300x94-1.png)
![Heat Maps 21 Our Client - Selfie Booth](https://pearllemon.com/wp-content/uploads/2020/03/SelfieBooth-300x300-1.png)
![Heat Maps 22 Our Clients - Lina](https://pearllemon.com/wp-content/uploads/2020/03/Join-Lina-300x77-1.png)
![Heat Maps 23 Our Client - ET2C](https://pearllemon.com/wp-content/uploads/2020/03/ET2C-logo-medium-300x284.jpg.png)
![Heat Maps 24 Our Clients - Clad Home](https://pearllemon.com/wp-content/uploads/2020/03/Clad-Home-300x140-1.png)
![Heat Maps 25 Our Clients - Dream Team](https://pearllemon.com/wp-content/uploads/2020/03/dreamteam-removebg-preview-300x185-1.png)
![Heat Maps 26 Our Client - Loan Pig](https://pearllemon.com/wp-content/uploads/2020/03/LoanPig_Logo-300x72-1.png)
![Heat Maps 27 Our Client - OAL](https://pearllemon.com/wp-content/uploads/2020/03/oal-removebg-preview.png)
![Heat Maps 28 Testimonials reviews](https://pearllemon.com/wp-content/uploads/2020/03/elevano_logo.png)
![Heat Maps 29 Testimonials reviews](https://pearllemon.com/wp-content/uploads/2020/03/BookLikeABoss_Logo-300x37-1.png)
![Heat Maps 30 Our Clients - Senior Guidance](https://pearllemon.com/wp-content/uploads/2020/03/SeniorGuidance_logo-300x72-1.png)
![Heat Maps 31 Our Clients - Applicant Tracking Systems](https://pearllemon.com/wp-content/uploads/2020/03/applicantTrackingSystems_Logo-300x91-1.png)
![Heat Maps 32 Our Client - Veggiecurean - celebrating plants](https://pearllemon.com/wp-content/uploads/2020/03/veggiecurean_logo-300x190-1.png)
While heat maps are the easiest way to analyze the effectiveness of your website navigation and structure as far as visitors go and getting them to do what you want them to do, it’s just a tool. To get the most out of heat mapping you then need to be able to spot the problems and determine how best to fix them while amplifying, or even duplicating, the things that do work.
That is where Pearl Lemon come in. Contact us today to discuss what heap mapping -and customer journey optimization in general, could do for your business.
![Heat Maps 33 work_erdt](https://pearllemon.com/wp-content/uploads/2020/09/work_erdt-1024x772.png)
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