Pearl Lemon

Pearl Lemon - SEO Agency London

Gain More Streams On The Number 1 Video Platform Online With Our Google Ads for YouTube

The reason why 97% of YouTubers fail is either because they fail to market it or they have the wrong expectations.

You poured effort into storyboarding, script writing, editing and shooting your first YouTube video. You wouldn’t want your video streams to turn out low, right?

Even when you’re passion-driven, it might be hard for you to grasp proper advertising. After all, it’s a field of expertise that only a few can nail.

That’s why Pearl Lemon offers Google Ads management services for your YouTube videos. 

We will optimise your video ads, ensuring you reach the right target audience while aligning with your goals.

If you want to exclude yourself in that 97%, start your video ad campaign and contact us today!

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Hassle-Free Promotion Using Google Ads for YouTube

With the power of technology, Google Ads is introducing many new features. This includes a hassle-free way to promote your YouTube videos.

With several ways to promote their content, Google Ads remains the best option for you online.

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Tool for Video Ads Creation

Content creators can produce video advertising using one of Google’s new templates in just minutes. There are 14 templates available in the video ad production tool, and all have specific goals.

Templates are available for showcasing products, promoting sales events, encouraging app downloads, and more.

Adding images, text, and brand colours to a template will produce a video ad. You can also include automated voice-overs or music from Google’s audio collection.

If you’re overwhelmed with how to use it, you can always hire us to do it for you– we’re experts in using Google Ads.

Asset Storage for a Youtube Ad

Google is launching a server-based asset library to improve the management, creation, and access of photos and videos.

This is the perfect feature for people with many files or documents that need to be on the cloud for better asset access and management.

A centrally stored asset library reduces the need to upload files more than once. The same videos and images are available for all campaigns.

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Target Users' Search Result

Google announced a few years ago that it would let advertisers reach more YouTube users, particularly on mobile devices, where 63% of YouTube views come from. 

The largest change it introduced was the feature that allowed advertisers to target viewers based on their past Google searches and the viewing habits YouTube already tracked.

Advertisements can now be directed at people recently looking for a specific good or service. Viewers may be more inclined to watch a complete video ad or click through to the website if the ad’s topic is closely relevant to a search they have been conducting.

Optimise Your YouTube Video Ads With Google

It’s a good idea to start a video ad campaign, but there are a few things you need to set up before you start paying for views. 

You must adequately utilise your budget and achieve the most return on your investment in the following aspects listed below.

Clear Statement Of Your Goals

Your marketing objective is the first step in setting up a Video campaign in Google Ads

Our team at Pearl Lemon will assist you in developing a campaign that uses the most effective methods, regardless of whether your objective is to promote awareness, consideration, or action. 

Our services allow you to discover how to promote effective campaign results on YouTube and the Google Display Network.

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Creative Thumbnail Image

It is proven that thumbnails boost interaction on your channel by 154%, and 90% of the top-performing YouTube videos benefited from creative and attractive thumbnails.

To persuade a viewer to click on your video, create or use a high-quality still image from the video.

Keep in mind that viewers can read the image on different devices, including mobile. Make sure the background isn’t distracting if you’re showcasing a product.

Calls-To-Action

You are free to use call-to-action overlays that direct to a URL while advertising a video on YouTube. You may also direct people to a positive article or interview highlighting your brand.

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Closed Captioning

This suggestion applies to all YouTube videos, although few businesses adopt it as a general best practice. 

Include an accurate video transcription for your content. Google only includes user-uploaded transcriptions because automatic captioning on YouTube isn’t always accurate. 

You might also wish to offer transcriptions in several other languages, depending on who your target audience is. 

In the description of your film, you may optionally provide users with the choice of downloading the complete transcription or visiting a website page with it.

Google Ads & SEO Strategies Together Make A Team

Google Ads is a known PPC strategy, and here at Pearl Lemon, we always say that a good digital marketing strategy contains PPC and a search engine optimisation campaign.

So, if you want the ultimate strategy to get more viewers, we suggest you partner Google Ads with our other SEO strategies below.

YouTube SEO

You already know you won’t achieve your goals by posting a YouTube video and hoping for the best.

To produce engaging videos, you must find the correct balance between optimising videos for the user experience and YouTube’s search algorithm. 

Pearl Lemon offers YouTube video SEO that will help in increasing your return on investment.

Our video marketing services aim to increase your revenues by accelerating your stream views.

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Local SEO

Local SEO is the process of telling search engines how relevant your ads are in their locality. 

Millions of people use local searches daily to find the top establishments that provide the products and services they need, making it crucial.

With the help of local SEO, we can display your YouTube videos making your audience more targeted.

International SEO

No matter where your target audiences are, Pearl Lemon is the international SEO specialist you need to give your audience the best experience possible.

We assist brands in ranking their websites and ads for the languages, regions, and countries they need to target to become a truly global brand. 

In case you’re interested in our other SEO strategies, feel free to talk to our experts.

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Successful Video Ad Campaigns With Pearl Lemon

With the new YouTube and Google collaboration, you can engage and reach your audience through video campaigns. 

Video campaigns allow you to tell people about your products and services and encourage them to take action by choosing from different campaign goals, campaign subtypes, and ad formats.

If you find Google Ads effective in promoting your YouTube videos but are too preoccupied or need some assistance, Pearl Lemon can help you with our Google Ads management services.

We will help you reach your goals, whether increasing your stream views, building brand awareness, reaching the right target market, or complying with your expectations.

Our experts will be the best guide on your video ad campaign roadmap. 

Book a call to start your journey!

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We Have Worked With:

Watch our Case Study videos

Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.

Testimonials

What Our Clients have said about our SEO Agency.

Here at Pearl Lemon, we can help your company grow.

The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton
CEO, The Sales Consultancy
Attendance to the event grew at a rapid pace, and a significant number of respondents gave positive feedback regarding Pearl Lemon’s approach. The team provided recurrent progress updates that clearly demonstrated their impact. Their knowledge and transparency set them apart from other vendors.
Lulu Laidlaw-Smith
VP Events & Sales, Paddington Works

FAQs

The YouTube video ad campaigns you create through Google Ads are displayed on YouTube and on Google-affiliated websites. 

However, you must first create a Google Ads account to use the service of Google Ads to grow your YouTube subscriber base. Afterwards, connect it to your YouTube channel.

Moreover, another practical and easy way to do this is to hire services on SEO and Google Ads management services.

Pearl Lemon offers services that will help you reach your YouTube goals.

YouTube ads are priced according to views. Depending on your sector and target keywords, each view may cost between $0.10 and $0.30. 

You are free to spend any amount you like. YouTube advertising is a secure investment because Google will only charge you up to your daily budget.

While there is a wide variety of options to choose where to promote your YouTube videos, Google Ads still stand out as the best choice to integrate with.

After investing in producing high-quality content for your YouTube audience, promoting your videos using Google Ads can increase their exposure on the site and even aims to grow your channel. 

The increased visibility of your videos will enhance your organic reach.

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