Pearl Lemon

Pearl Lemon - SEO Agency London

Let More People See Your Products Online With Pearl Lemon’s Google Ads For eCommerce

From the name itself, eCommerce is the buying and selling of products and services online. This practically means that the success of one’s eCommerce purely depends online as well. 

Nowadays, people use the internet to reach the success of their business.

In fact, online businesses are rapidly increasing as we slowly get comfortable with the digitised world. But that also means the competition will get tighter because more rivals are present

Your customers consider reviews and your reputation online before buying your products or services. They also compare your items with your competitors, so how will you lead the competition?

The standard of success lies in how you advertise your business. Luckily, Google Ads promotes your eCommerce business to the next level by combining various campaign strategies and making it available for everyone to use.

But using them isn’t as easy as one, two, and three. That’s why you need experts to manage your ads. 

At Pearl Lemon, we house the best Google Partner experts that can also sign you up for Google Merchant Center. They will help you get ahead of your competitors in no time

Book a call with us today if you’re ready to step up your eCommerce game with paid search!

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Leverage The Power Of Google Ads For eCommerce

Google Ads or Google Adwords is an advertising platform where you can promote your business with the intent to increase website traffic and maximize sales.

Unlike Facebook Ads or Twitter Ads that utilise social media platforms, a Google ad is placed on the biggest network of companies on the internet, which is Google.

Using the power of Google Ads, you’re simply adding up your products relevant to something people are already searching for.

When people scroll through the internet, and suddenly an attractive product ad pops up in the middle of their browsing, they will most likely be interested and click it right away. 

After all, everyone is an avid shopper one way or another.

Google Ads Are Optimised

Once you incorporate Google Ads into your eCommerce business, you will be given a chance to create optimised Google Ads strategies to help your business grow. 

These strategies include identifying a targeted audience where you want to reach potential customers.

Aside from that, you should also focus on obtaining new customers outside your existing and target segments. That way, you can discover new people who engage during your Google Ad campaign. 

You can also choose where is the right platform to display your ads. It can be displayed where more interested people search for similar products to what you offer. 

This is just one of the reasons why Google Ads is the best way to promote your eCommerce business.

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People Shop Online

Majority of shoppers love to buy online. In 2022, the rate of UK online shoppers increased to 86.7% from 78% last 2018.

As the massive of people who love to shop online continuously increases, there is never a better time to look at Google Ads where they can effortlessly purchase with just a few clicks. 

However, you must note that online shoppers are meticulous and avoid negative expectations vs reality situations.

Tip: While relying on ads, you must also consider your customers’ satisfaction with your products or services. A happy customer means a higher chance of repeat purchases. 

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Advertisers prefer Google Ads because of these reasons:

  • It is a flexible marketing platform – Google Ads is suitable for all industries. You can customise your campaigns to fit your target market and target them by their demographics and even the type of device they use.
  • Gives transparent and quick results – With Google Ads, you can easily track your campaigns’ engagement (clicks).
  • Displays in massive traffic sources – Google is undeniable the leading search engine in the industry. Google takes pride in giving you relevant search results by improving its algorithms. With the vast number of daily searches, your ad will display relevant searches the users made, making it easier to find your potential customers.
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Compelling Types Of Google Ads For eCommerce

After we get a grasp of how Google Ads will market your products and services, we will align the most effective and efficient type of Google Ads for you, or it can be a combination of them.

Look at the best types of Google Ads for eCommerce campaigns you can use for your business.

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Google Search Ads

Google Search Ads are the text displayed among search results relevant to keywords the user searched. Search allows you to control the keywords where your products will be visible. 

If you create them correctly, Google text ads are an effective strategy for connecting with potential customers.

Google Display Ads

Customers may see a display ad while reading articles, watching videos, or visiting websites. You may reach over 90% of internet users worldwide by serving your ads on the Google Display Network using Google Ads.

Many advertisers use the Display Network to enhance brand recognition, and you should be operating a Display Network campaign. Due to the GDN’s size, there are several options for advertisers to interact with their target audiences.

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Google Shopping Ads

Unlike Google Search Ads, Google Shopping Ads displays detailed information about the product you’re selling, such as an image, price, and short description. 

This is best when you’re a business-to-customer (B2C) type of eCommerce. To make a Google shopping ad, you need a product feed and an online store website where people can directly purchase your products.

When people search for a relevant keyword for your product, it will automatically show at the top of the search results.

YouTube Ads

YouTube Ads are also part of Google Ads. When you’re just trying to watch or stream a video or music, an ad pops up before you can even watch how Google Ads work. 

With YouTube Ads, you can include CTAs where users can click to visit your website (improves website traffic) or click to purchase the product (increases sales) directly.

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There are different types of YouTube Ads that you can incorporate into your eCommerce business:

  • Skippable in-stream ads: Ads in-stream that can be skipped will play before, during, or after other videos. The viewer has the option to skip the advertisement after 5 seconds.
  • Non-skippable stream ads: Non-skippable in-stream advertisements run for 15 seconds (or less) and appear before, during, or following other videos. There is no skip button for viewers to use.
  • In-feed video ads: In-feed video advertising always encourage viewers to click to view the video, even though the actual size and style of the ad may change based on where it appears. The YouTube watch page or channel homepage then starts playing the video.

Let’s Get You More Sales Here at Pearl Lemon

Now that you get the gist of Google Adwords for eCommerce stores, you will realise that there are times when it might be too much to handle, and you need an expert to do it for you.

At Pearl Lemon, our team will personally recommend the most efficient and effective type of Google Ads for your eCommerce business.

We shall use Google Analytics, Ad Rank, Google Search, and other Google business features to boost your brand awareness, credibility, and Google shopping campaigns online.

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You don’t need to worry about flopping because we take pride in displaying your ads in the right place as they reach your target customers. 

Trust in our Google Adwords management service because we guarantee that you will reach your eCommerce goals.

Get in touch with us today to start gaining more sales.

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FAQs

With many alternatives served to retailers, Google Ads remains the best platform for eCommerce, especially for B2C selling. 

Advertisers can reach potential customers at the right time by combining several Google Ads campaign types.

One of the various Shopify marketing strategies used to draw new clients to your store and through the checkout is Google Ads. Sellers on Shopify use Google Ads to promote their products and maximise their sales. 

Even when you’re a small business, you can track your engagements and increase your traffic on Google Ads. If you observe that the traffic is declining, take action. 

Remove underperforming words, research for effective keywords, and use smart bidding. After this, you should continuously run tests to see improvements.

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