Reach Your Customers More Effectively with Our Customised Financial SEO Services

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When it comes to their own money, people get extra careful. They’re on the hunt for businesses that have a reputation for being straight-up professional and trustworthy.

In the wide-ranging world of finance, from banking and wealth management to insurance, accounting, stocks, and mutual funds, one of the standout tools in the digital marketing kit is financial SEO.

Why is this a big deal for financial companies? It’s all about personalising the customer experience. Tailoring financial SEO services for your brand means getting into the heads of your customers, figuring out how they think and what they’re searching for.

While some SEO tactics work across the board, financial services firms can’t just borrow the same playbook used by every online business out there. The approach to SEO in finance needs a unique spin.

That’s the beauty of financial services SEO. It’s distinct, and when done right, it can massively ramp up your firm’s trust factor and draw in new customers while retaining the loyalty of your current clientele. If you’re looking to make a mark in the bustling world of financial services, getting your financial SEO services spot on is key.

What Are Financial SEO Services?

“SEO for financial services” is a savvy digital marketing strategy, specifically designed for the world of finance and banking. The goal? To help potential customers find your site when they’re scrolling through search engine results.

In a nutshell, SEO for financial services aims to drive a steady stream of organic traffic your way. How? By offering content that’s not just relevant but also valuable, maintaining a secure and user-friendly site, and scoring some quality backlinks from big-shot websites.

As a financial services provider, you’ve got to remember that you’re under the microscope – both from your site visitors and the search engines themselves. This means going above and beyond to ensure your SEO content is top-notch. After all, your customers are going to be trusting you with their hard-earned money. You’ve got to show them you’re worth it.

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How Is Financial Services SEO Different?

For one, let’s start with Google’s 2018 Medic Algorithm Update; “Your Money, Your Life” (YMYL) websites. 

According to Google, any page that could impact the user’s current or future well-being will be especially heavily scrutinized for E-A-T (expertise, authoritativeness, and trustworthiness).

And all financial services websites like baking, investment, insurance, etc., easily fall under the “your money, your life” umbrella. 

Financial services SEO requires a rigorous, disciplined, and careful approach to SEO. As well as a patient one. Unlike PPC campaigns that can be an and off approach, Financial services SEO is a long-term investment. 

Key SEO Elements: Building Trust and Enhancing Your Financial Services Outreach

The biggest hurdle that any company offering financial services often grapples with is building trust. It’s critical to provide users with content that’s both useful and relevant to their needs.

Let’s dig a little deeper into the specific SEO for financial services elements that should be on your radar if you’re operating in any capacity the sector.

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Technical SEO

Technical SEO, a crucial aspect of financial services SEO, begins with conducting a thorough website audit. This step is important to identify any potential issues that could hamper your site’s crawlability and overall user experience.

Immediate attention should be given to technical issues such as non-index tags on your resource pages or robot.txt files that could inadvertently block crucial pages. Rectifying these issues promptly is key to maintaining a well-optimized SEO strategy.


Page load speed

Page load time is a critical SEO ranking factor. You want to make sure your web pages load faster and that your visitors do not wait too long. 

In addition to that, page load speeds impact user trust and usability. A user may overlook a slower site if they are browsing articles or blog posts. But they won’t be as patient if your finance service website times out before they can access vital information.

A slow site with a poor user experience doesn’t favour you in the user’s eyes, so you have to ensure that your site is mobile-friendly and very fast.


Website security is a big deal when it comes to SEO for financial services. The usual security checks that come with an SEO audit might not cut it.

Think about it. You’re dealing with people’s finances here. This calls for a more rigorous approach. You need to do a comprehensive site crawl and a detailed analysis of your standing in Google’s search engine results pages (SERPs).

And don’t stop there. Consider putting security service notices in your site’s global footer. It’s a simple way to let your users know they’re in safe hands. Because in the world of finance, trust is everything.

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Financial Services SEO and Privacy

When you’re mapping out your SEO for financial services, privacy is a huge factor. But be careful. Being overly private with your site can actually backfire on your SEO game.

Here’s the thing: If you hide your content behind a firewall, Google won’t be able to crawl it. And if Google can’t crawl your site, well, people aren’t likely to find you in their search results. That’s a direct hit to your SEO efforts.

So, you’ll need to find that perfect balance. Prioritise privacy, absolutely, but don’t lock away your content so securely that it becomes invisible to search engines. SEO is all about being seen, after all.

Building trust with SEO Optimised Content

Content is a powerful tool to express your brand’s voice, but it’s crucial that it radiates trustworthiness. It’s a common user behaviour trait – consumers tend to have a greater degree of trust in brands that offer valuable information compared to those that don’t.

However, while it’s important to provide information, avoid falling into the trap of dispensing redundant and generic content. As a player in the financial services sector, your focus should be on creating content that strengthens trust, offers insight into consumer behavior, and brings more depth to the customer’s decision-making journey.

To make your brand more relatable, tap into the emotional side of your consumers. Offering information that stirs up emotions can motivate users to take action. Humanizing your brand in this way can have a powerful impact.

Alongside high-quality content, don’t overlook other elements that can foster trust. Things like awards, membership seals, and visual elements can help put customers at ease. These trust signals not only aid in building relationships with your audience but can also set you apart from the competition. Encouraging client reviews is another excellent strategy to enhance credibility in your SEO for financial services.

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On-page SEO

On-page SEO goes beyond fixing technical issues; it also includes optimizing content for targeted keywords. You must choose search terms based on search volume, user intent, competition, relevance, and funnel stage. 

Also, to rank highly, you need a systematic approach to content creation. Create topic clusters and build your content on that. Random content creation won’t do you good in competitive categories like financial services 

Financial services SEO content strategies

Google places a strong emphasis on quality content and topic authority within the financial sector. For this, your content strategy is critical to the health of your organic search performance.

To ensure your financial services content hits the mark, it’s vital to have it crafted and double-checked by experts. Top-tier content does several things:

Firstly, it aligns with audience segments and life stages. The financial services sector caters to a diverse crowd with varying needs, which often change depending on life stages. That’s why it’s crucial to do your homework – keyword research is key.

Next, it moves in sync with the customer journey. By documenting this journey, you can set your brand apart. Providing content that’s relevant and informative at each step of the way gives your prospects the support they need throughout their journey.

Then, it brings in an interactive element. Think about including financial planning tools, calculators, online courses, or interactive infographics. This not only boosts user engagement but also adds real value to your audience.

Don’t forget about video content. Video marketing can simplify complex topics, making them more digestible. This can attract and engage a broader audience, strengthening your SEO for financial services.

Remember, compliance is crucial. When you’re a financial services provider, your content and site optimization must be in line with regulations laid down by bodies like FINRA (Financial Industry Regulatory Authority).

Finally, tap into voice search. It’s gaining traction fast, so it’s worth capitalizing on this trend to further boost your financial services SEO strategy. By incorporating all these strategies, you can create quality content that not only engages your audience but also bolsters your SEO performance.

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Off-page Financial Services SEO

Your expertly researched and valuable content will give you an advantage in the link-building sphere too. Publishers love to share genuinely helpful information, plus people are naturally interested in topics that emphasize saving, spending, and making money. 

Offer guides, interactive tools, and content because these often attract a significant number of backlinks which amplify your off-page SEO. 

Another tip is to attract third-party links that create content that customers can re-use. It may be in the form of infographics, data visualization, and analysis, presentation, research reports, or videos.

Build mutual relationships with online publishers and influencers in your industry, ask if they could share your content or if they would like to write complementary pieces.

Always provide value and avoid low-quality link-building strategies like paying for links or spamming comment sections of various blogs.

Local SEO for Financial Services

When it comes to financial services SEO, going local can be a game changer. Let’s face it, finance is personal. People want to know they’re dealing with a business that understands their local economy, local laws, and even local lifestyle. And that’s where local SEO steps in.

Local financial services SEO is all about tailoring your SEO strategy to reach people in specific geographic locations. Imagine a prospective customer typing “financial services near me” into their search engine. You want your business to pop up in those local search results, right? That’s what local SEO can help you achieve.

But how do you optimize for local SEO? Well, a key starting point is to ensure your business is listed in online directories like Google My Business, Bing Places, and Yelp. These platforms are often the first port of call for people searching for local services.

Additionally, including local keywords in your content is vital. If you’re based in North London, for example, use phrases like “financial services in North London” or “North London financial advisors.” These location-specific terms can significantly boost your visibility in local search results.

But don’t stop at just your website. Expand your local SEO efforts to your social media platforms as well. Encourage local customers to review your services and share their experiences online. This not only helps build your local reputation but also signals to search engines that you’re a trusted financial services provider in your area.

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Pearl Lemon Is Here To Help You!

Not every SEO company understands the nuances of the finance industry and financial services SEO. You need to outsource SEO services carefully to boost your brand, increase your organic website traffic and help your customers while also getting the ROI you expect (and deserve).

Pearl Lemon will do just that and more for you. We are a full-service London SEO agency, serving clients worldwide! Our financial SEO services will help you drive results to your business, and if there is any SEO service that you need and isn’t listed here, let us know. 

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