Pearl Lemon - SEO Agency London

E-commerce Link Building Services: Drive Sales, Outrank Your Competitors


In the cutthroat world of e-commerce, standing out from the crowd and driving consistent, organic traffic to your online store requires a multifaceted SEO strategy.  E-commerce link building services are a crucial piece of that puzzle.  

These services focus on earning high-quality backlinks to your product pages, collections, and blog content from reputable websites relevant to your industry.

Why is this so important?  Think of backlinks as votes of confidence from other websites. Search engines interpret these votes as signals that your e-commerce store is trustworthy and offers valuable content or products. 

This trust translates into higher search rankings, which in turn leads to increased overall visibility, attracting targeted shoppers who are actively searching for what you sell.

At Pearl Lemon, we understand the unique link-building needs of e-commerce businesses. We go beyond simple tactics to design a strategy that drives results – more traffic, higher rankings, and ultimately, increased sales.

Ready to power-up your e-commerce store’s SEO?  Keep reading to learn more about our approach and the proven benefits of e-commerce link building or contact us now to discuss how we can help you. 


Why Link Building Matters for E-commerce

Link building is the backbone of a successful e-commerce SEO strategy. It’s about strategically securing backlinks from authoritative websites back to your product pages, category pages, and supporting blog content. Here’s a deeper look at why it’s essential for online store owners:

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Improved Search Rankings

Search engines like Google view high-quality backlinks as signals of trust and authority. This leads to improved rankings in Search Engine Results Pages (SERPs). For e-commerce, this means your products have a higher chance of showing up when people search for relevant keywords.

Increased Organic Traffic

A strong link profile drives highly targeted traffic to your online store. Unlike paid advertising, this attracts potential shoppers actively searching for what you sell, meaning they’re further along in the buying process.

Greater Brand Awareness

Backlinks on niche-relevant or high-traffic websites introduce your e-commerce business to new audiences, expanding your reach beyond your existing customer base.

Enhanced Trust and Credibility

Links from respected industry sources build trust with potential shoppers. They act as endorsements, positioning your store as a reputable player in your field and encouraging click-throughs.

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Diversified Traffic Sources

Link building expands your traffic channels. Your store’s visibility no longer relies solely on paid ads or direct searches. This makes your online presence more resilient and less vulnerable to algorithmic changes.

Long-Term Growth

While link building takes time, the benefits are enduring. High-quality backlinks  continue to drive traffic and boost your search rankings long after they’re acquired.  It’s an investment in your online store’s ongoing success.

The Pearl Lemon Advantage: E-commerce Link Building with Impact

At Pearl Lemon, we understand the unique challenges and opportunities of link building for e-commerce businesses. Our tailored strategies help you secure impactful backlinks that boost your store’s visibility and drive tangible growth.  Here’s what sets us apart:

  • Product-Focused Approach:   We prioritise links relevant to your specific product offerings, directly attracting qualified traffic with genuine purchase intent. This means going beyond generic backlinks to your homepage and focusing on building authority for individual products and categories.
  • Data-Driven Strategies: We don’t guess; we analyse. Every e-commerce link-building campaign begins with a deep dive into your backlink profile, competitors, and the wider industry to create a highly targeted plan.
  • Diverse Tactics: We leverage the right mix of strategies to secure a natural and robust backlink profile.  This includes:
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  • Product Reviews & Roundups: Partnering with bloggers and influencers in your niche to get featured in product reviews or “Best of” lists.
  • Resource Page & Directory Link Building: Identifying valuable resource pages and niche-specific directories where a link to your product or store is valuable for the users of that site.
  • Social Media & Community Outreach: Generating buzz and natural backlinks through social media promotion, forum participation, and strategic engagement with online communities relevant to your target audience.
  • Quality Focus: We focus on securing backlinks from high-authority, trusted websites within your industry to maximise impact on your search rankings. Quality links carry significantly more weight than low-quality spammy directories.
  • A Partnership Approach:  We actively involve you in the process, keeping you informed, sharing our progress, and ensuring our efforts align with your brand’s voice and values.

Our E-commerce Link Building Services

We offer a flexible range of e-commerce link-building services to propel your online store to the next level:

Link Building Audit

We’ll start with a comprehensive analysis of your existing backlink profile, identifying strengths, weaknesses, and untapped opportunities.

Competitor Analysis

We’ll analyse your competitors’ backlink strategies to pinpoint successful tactics, uncover potential link sources, and refine your own efforts.

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Outreach Strategy and Execution

We’ll craft a personalised outreach strategy for securing links on relevant websites, handle all communication on your behalf, and negotiate placements efficiently.

Content Creation (Optional)

If needed, our team can produce high-quality content  designed to attract backlinks. This might include:

Build Relationships

Establish relationships with bloggers who regularly curate list-style content, making your products a go-to for future roundups.

Informative Blog Posts

Related to your products, providing value and a natural backlinking opportunity

Topics with Backlink Potential

Identify topics that naturally allow for linking to specific products or category pages in your store. (Ex: Makeup tutorials naturally linking to your cosmetic products).

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Guest Posts vs. Your Own Blog

Determine whether it’s more effective to secure guest post placements on external high-traffic blogs or to invest in developing high-quality content for your own e-commerce blog. Often, a mix of both is ideal.

Performance Tracking & Reporting

We monitor your link growth, search ranking improvements, and traffic increases. You’ll receive detailed reports and actionable insights to optimise your ongoing e-commerce link-building efforts.

Success Stories

We’re proud of the results our e-commerce link-building services achieve for businesses across diverse industries. Here’s a glimpse at how we’ve helped clients reach their online growth goals:

Lindsey, Fashion Retailer

Challenge: Lindsey’s online boutique offered a unique selection of emerging designers, but struggled to compete with established fashion retailers in search results

Solution: We developed a link-building strategy focused on securing placements on fashion blogs, influencer roundups, and niche fashion publications. This included strategic product placements and sponsored content opportunities.

Results: Increased organic search traffic for targeted keywords, improved rankings for specific product categories, enhanced brand recognition and influencer partnerships.


Alison, Gourmet Cupcake Store Owner

Challenge: Alison’s delicious cupcakes were a local favourite, but her online store lacked visibility beyond her immediate geographic area.

Solution: We focused on local SEO tactics, securing listings in directories, as well as targeted food blogs and publications within the region. We also facilitated blogger collaborations for product reviews and features.

Results: Alison’s online store attracted more customers searching for “gourmet cupcakes near me.” She also saw increased catering orders and online sales from both neighbouring cities and customers from further afield, allowing her to take her  delivery business nationwide. 

Let’s discuss how we can create a similar success story for your e-commerce business!

Ready to Power-Up Your E-commerce Growth?

Don’t let your online store get lost in the shuffle.  Invest in strategic e-commerce link building and watch your sales soar.  Partner with Pearl Lemon to achieve sustainable SEO success. Schedule a free e-commerce link building strategy call today.


Link building, like all SEO strategies, takes time. Initial gains might be seen quickly, but significant ranking improvements  often take several months of consistent efforts. We prioritise lasting results over quick fixes.

Our focus is on high-quality, niche-relevant sites. These might include popular blogs in your industry, online publications, reputable product review websites, and authoritative directories.

While we’re confident in our strategies, we cannot guarantee placement on every website we target.  Our priority is securing high-value, impactful links, and we’ll be  transparent about our progress throughout.

The cost varies depending on your store’s size, the competitiveness of your niche, and the scope of work. We’ll customise an e-commerce link-building plan that fits your budget and goals.

Yes! We’re platform-agnostic and have experience optimising e-commerce stores built on a wide range of platforms. Our link-building strategies are adaptable to your specific needs.

Absolutely! We encourage collaboration.  You can choose to have your content team write the pieces, or provide feedback on drafts we produce to ensure they align with your brand’s voice.

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Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.


What Our Clients have said about our SEO Agency.

Here at Pearl Lemon, we can help your company grow.

The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton
CEO, The Sales Consultancy
Attendance to the event grew at a rapid pace, and a significant number of respondents gave positive feedback regarding Pearl Lemon’s approach. The team provided recurrent progress updates that clearly demonstrated their impact. Their knowledge and transparency set them apart from other vendors.
Lulu Laidlaw-Smith
VP Events & Sales, Paddington Works