Entrepreneurship Archives

Pearl Lemon’s Practical Guide to ASO – App Store Optimization

April 6, 2019Deepak ShuklaASO, mobile optimization

At most recent count, there were 2.0 million apps being offered for download in the Apple App Store and 2.1 million Android apps in the Google Play Store. Combined, these app repositories are used by almost two thirds of all smartphone owners globally every year, and as phones get even smarter, and offer a lot...

How MUCH can you niche your agency?

January 31, 2019Deepak Shukla

So one of the questions I know that some of you have asked me directly is how niche can you go❓? One of the things that I’ve been playing with is looking into the recruitment space. So being the SEO and b2b lead generation for the recruitment industry and then even further niching still when…

Please Ask For The Sale Everytime!

January 30, 2019Deepak Shukla

If it’s one thing that many individuals taught me in my life, it’s to ask for what you want. So I say that, to say this: When you’re pitching, ask for the sale? Don’t worry, there’s a method to my madness. The amount of people that don’t get into a pitch and walk away without…

The Spam Filter is a Cold Emailer’s Biggest Enemy – Here’s How to Avoid It

September 21, 2018Deepak Shuklacold email tips

Cold email can still be a great lead generation technique (whatever the doubters say) but today's marketers have a big enemy that is getting smarter, tougher and trickier all the time: an email provider's spam filter. So here’s the secret to getting past every single type of spam filter: You don’t. It would be pointless...

A/B Test Your Way to a Better Cold Email Open Rate

September 21, 2018Deepak Shuklacold email, lead generation

Cold email is, to be frank, something of a science. Not a really complicated one, but it does call for experimentation, testing and tweaking to come up with the right 'formula' for success. One of the most frustrating things for new cold emailers is that even after they have crafted what they think is a...