You’ve created a product that you’re proud of. You’ve launched your brand and opened an Etsy store, and your garage is stuffed with fabulous items that need to be sold. Then you realize you’re one of Etsy’s 2.5 million or so sellers. Buyers need not just a motive to buy from you, but also a …
Over the past few months, the reality for many small companies has dramatically changed. COVID-19 has reduced budgets and forced people to return to their roots. Small companies have their origins in the community. This blog is for you if you serve people within a 50-mile radius (give or take). If your digital marketing plan needs additional …
How Community Outreach Will Help Your Business and Boost Your Bottom Line Read More »
Let’s play a little game. What’s the first thing you think of when I say ‘Michael Jordan’? Basketball right? What about ‘apple iPhone’? Steve Jobs. This automatic association is a result of the successful personal brands these individuals have established for themselves. Your personal brand is made up of the expertise and experiences that define …
No matter how much you work on your website, network on LinkedIn and boost the SERPs visibility of your digital properties – all of which you should do – there will come a time when it is time to present yourself to the world as a representation of that business. Maybe you need to secure additional funding for …
Mastering The Basics of Effective Presentation Storytelling Read More »
SEO is important for a website operating in any niche, but in the increasingly important world of e-commerce, it’s more important than ever. As big bricks and mortar retail businesses who have never made online sales a priority were forced online due to the COVID-19 pandemic their brand clout, and bigger budgets, have made it …
Top 9 Ways An e-Commerce Blog Drives Better SEO AND Boosts Your Bottom Line Read More »
You might be asking yourself – can I manage my company’s PR, or do I need to outsource to an agency? Before you even ask that, you might find yourself wondering, ‘what even is PR’? In this comprehensive guide, we’re going to put all those questions to bed. We’ll take you step-by-step through things like: What PR is …
Public Relations: PR And Content For Growth Strategy Guide Read More »
What is App Store Optimisation Got a cool new App released in the App Store? Then you might want to direct your attention to App Store Optimisation (ASO). This is basically the process of getting your app to have a great rank in the App Store’s search results. App store optimisation is similar to its …
Pearl Lemon’s Practical Guide to ASO – App Store Optimization Read More »
Cold email is, to be frank, something of a science. Not a really complicated one, but it does call for experimentation, testing and tweaking to come up with the right ‘formula’ for success. One of the most frustrating things for new cold emailers is that even after they have crafted what they think is a …
A/B Test Your Way to a Better Cold Email Open Rate Read More »
Cold email can still be a great lead generation technique (whatever the doubters say) but today’s marketers have a big enemy that is getting smarter, tougher and trickier all the time: an email provider’s spam filter. So here’s the secret to getting past every single type of spam filter: You don’t. It would be pointless …
The Spam Filter is a Cold Emailer’s Biggest Enemy – Here’s How to Avoid It Read More »