Pearl Lemon

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Digital marketing

Personal Branding for Photographers

Guide to Personal Branding for Photographers – 7 Handy Tips

Introduction Imagine you’re in a grocery store looking to buy a box of chocolates.You tend to gravitate towards the name brand chocolates like Hershey’s even when they may be more expensive than generic brands. This is the magic of branding!  Branding is the technique used by businesses to stand out even in saturated markets and …

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ffective Digital Marketing

Effective Digital Marketing Strategies to Grow Your Business

Every business needs proper planning before starting it. Without efficient planning, you will not be able to survive in the market and also grow your business. Your planning and business strategies must be according to the latest market trends and business requirements. Your pre-planning and strategies will help you to address multiple problems, their solutions, …

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A Look Back at 2021

Ultimate Digital Marketing 2021 Year Review: What We Learned?

A wise man once said, “You can never move forward without knowing where you came from.” In 2021, despite an ongoing global pandemic, we experienced several advancements in the field of digital marketing. Some of these have made our jobs easier while others — like Apple’s iOs 14 update — meant that we had to …

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Google Analytics

Which Goals Are Available in Google Analytics? A Simple Guide

All of your marketing efforts, whatever they are, need to be measured – a lot – in order to determine their effectiveness and your ROI on your marketing spend. A successful digital marketing measuring approach relies heavily on Google Analytics goals. You’re not getting much benefit out of Google Analytics if you’re not using Goals. …

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community outreach

How Community Outreach Will Help Your Business and Boost Your Bottom Line

Over the past few months, the reality for many small companies has dramatically changed. COVID-19 has reduced budgets and forced people to return to their roots. Small companies have their origins in the community. This blog is for you if you serve people within a 50-mile radius (give or take). If your digital marketing plan needs additional …

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google ads mistakes

10 Costly Google Ads Mistakes You Cannot Afford to Make

PPC, including PPC via Google Ads, can be a great way to boost a newer business or promote a new product or service being offered by an established one. Spending too much money on an underperforming PPC Google Ads campaign is one of the frankly, dumbest things a digital marketer can do. Endlessly checking the Google …

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How to Get More Clicks on Your YouTube Subscribe Link

If you’re on YouTube, you have a lot of options for growing your subscriber base and earning money and/or building your brand and promoting your business. Your competition, on the other hand, has risen dramatically in the last decade. Every minute, 400 hours of video were uploaded to YouTube in July of 2015. In May …

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