The pressure on digital marketers may never have been greater than it is going into 2023 and as digital marketers ourselves we are obviously hugely aware of this. Digital marketers are continuously pushed to create individualized customer experiences, keep up with consumer demands, and demonstrate measurable marketing ROI. Keeping up with the state of the …
2022 Digital Marketing Statistics to Help You Do Better in 2023 Read More »
Introduction Imagine you’re in a grocery store looking to buy a box of chocolates.You tend to gravitate towards the name brand chocolates like Hershey’s even when they may be more expensive than generic brands. This is the magic of branding! Branding is the technique used by businesses to stand out even in saturated markets and …
Guide to Personal Branding for Photographers – 7 Handy Tips Read More »
Every business needs proper planning before starting it. Without efficient planning, you will not be able to survive in the market and also grow your business. Your planning and business strategies must be according to the latest market trends and business requirements. Your pre-planning and strategies will help you to address multiple problems, their solutions, …
Effective Digital Marketing Strategies to Grow Your Business Read More »
A wise man once said, “You can never move forward without knowing where you came from.” In 2021, despite an ongoing global pandemic, we experienced several advancements in the field of digital marketing. Some of these have made our jobs easier while others — like Apple’s iOs 14 update — meant that we had to …
Ultimate Digital Marketing 2021 Year Review: What We Learned? Read More »
All of your marketing efforts, whatever they are, need to be measured – a lot – in order to determine their effectiveness and your ROI on your marketing spend. A successful digital marketing measuring approach relies heavily on Google Analytics goals. You’re not getting much benefit out of Google Analytics if you’re not using Goals. …
Which Goals Are Available in Google Analytics? A Simple Guide Read More »
Source: unsplash.com Becoming an IT specialist is a rewarding task as there are a lot of opportunities. These include getting jobs in big companies and even starting your own company. A career in information technology can be a very rewarding and financially rewarding one as well. An IT specialist will find themselves among the most …
Source: unsplash.com Digital marketing has become increasingly more competitive, and major brands these days have set aside huge budgets to create engaging marketing campaigns. As a marketer, you need to learn the latest techniques so you can target your next big campaign. To make good use of your money, you need to know what you’re …
You’ve created a product that you’re proud of. You’ve launched your brand and opened an Etsy store, and your garage is stuffed with fabulous items that need to be sold. Then you realize you’re one of Etsy’s 2.5 million or so sellers. Buyers need not just a motive to buy from you, but also a …
Over the past few months, the reality for many small companies has dramatically changed. COVID-19 has reduced budgets and forced people to return to their roots. Small companies have their origins in the community. This blog is for you if you serve people within a 50-mile radius (give or take). If your digital marketing plan needs additional …
How Community Outreach Will Help Your Business and Boost Your Bottom Line Read More »
PPC, including PPC via Google Ads, can be a great way to boost a newer business or promote a new product or service being offered by an established one. Spending too much money on an underperforming PPC Google Ads campaign is one of the frankly, dumbest things a digital marketer can do. Endlessly checking the Google …
10 Costly Google Ads Mistakes You Cannot Afford to Make Read More »
