This is the third part of nine-part series covering some of the most underused – and yet, very effective – SEO tactics you should be adding to your 2021 SEO to-do list. Today we are taking a look at E-A-T. Not as in pizza or chips, but as in Google’s measure of it. E-A-T is an SEO …
Overlooked SEO Boosters Part 3: Up Your E-A-T Game Read More »
Ecommerce revenue from organic traffic – and therefore, eCommerce SEO – is experiencing double-digit growth. The increasingly rising numbers are also just the beginning of the story since it only applies to last-click conversions. There is scarce information though about the total number of people who discovered their favorite products through organic search and later …
20 Pro Tips for Maximising Ecommerce SEO in 2022 Read More »
A report released just prior to the big global Amazon Prime Day – and all the sales that popped up surrounding it – should have struck fear into the heart of any e-commerce web designer. According to the report “40% of consumers struggle to do simple tasks on retail websites. More than half of consumers (62%) that …
12 Things You Must to Do to Improve Your Online Checkout Process Read More »
Everything is going great as you prepare to launch your first Google Ads campaign. You’ve researched and then narrowed down your keywords, written engaging and compelling ad text, and even built a great landing page to greet those who click on your ads. But when you check your Google Quality Score, you find out the news …
Understanding Google Quality Score and How You Can Improve Yours Read More »
White papers help businesses build brand confidence with their target audience and ultimately generate more sales, particularly for B2B businesses. In fact, almost three-quarters of professional service firms feel that whitepapers are a great way to generate leads. More than webcasts, blogs, podcasts, reports, or any other form of digital marketing-minded information, white papers are …
What is CRO, and why do we need it? Conversion rate optimisation (CRO) is the process of optimising your website to increase the likelihood that visitors will complete a specific action. The higher your website’s conversion rate, the better. You could be driving in traffic from different platforms, but driving traffic isn’t the end goal, and it’s …
As you know (we hope) optimizing your conversion rate (CRO) is the process of optimizing your sponsored search ads, landing pages and overall website design to increase your conversion rate. In other words, it should be a part of everything you do in digital space. If you run PPC ads though, getting your CRO right …
A startup has particular needs, just like other businesses. As a new business forming from the ground up, there is a requirement to have rapid growth to be able to keep neck and neck with the competition and make a name for themselves. Growth hacking is a tactic used by any business, but it is …
Growth Hacking Tactics That Every Startup Needs To Know Read More »
Your e-commerce site is growing, and, thanks to some excellent content, inbound marketing and a focused SEO campaign, so is the traffic heading to it. This is a wonderful thing. But, now that the traffic you wanted for your website is headed your way, you need to turn curious browsers into paying customers. And that …
How to Use Website Traffic Segmentation to Boost Your Bottom Line Read More »
Heat maps are cool. The first time people see them, that’s almost exactly what they always say. All those colours. All that data. They look very technical and, to repeat it, cool. But what can you actually learn from heatmaps in terms of actionable, useful insights that make them worth your time? The broad answer …
Heat Maps: 7 Actionable Insights They Offer in Minutes Read More »