Pearl Lemon

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Maximising Ecommerce SEO

20 Pro Tips for Maximising Ecommerce SEO in 2022

Ecommerce revenue from organic traffic – and therefore, eCommerce SEO – is experiencing double-digit growth. The increasingly rising numbers are also just the beginning of the story since it only applies to last-click conversions. There is scarce information though about the total number of people who discovered their favorite products through organic search and later …

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12 Things You Must to Do to Improve Your Online Checkout Process

A report released just prior to the big global Amazon Prime Day – and all the sales that popped up surrounding it – should have struck fear into the heart of any e-commerce web designer. According to the report “40% of consumers struggle to do simple tasks on retail websites. More than half of consumers (62%) that …

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Google Quality Score

Understanding Google Quality Score and How You Can Improve Yours

Everything is going great as you prepare to launch your first Google Ads campaign. You’ve researched and then narrowed down your keywords, written engaging and compelling ad text, and even built a great landing page to greet those who click on your ads. But when you check your Google Quality Score, you find out the news …

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5 Steps To Build a Whitepaper That Works

White papers help businesses build brand confidence with their target audience and ultimately generate more sales, particularly for B2B businesses. In fact, almost three-quarters of professional service firms feel that whitepapers are a great way to generate leads. More than webcasts, blogs, podcasts, reports, or any other form of digital marketing-minded information, white papers are …

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How to Use Website Traffic Segmentation to Boost Your Bottom Line

Your e-commerce site is growing, and, thanks to some excellent content, inbound marketing and a focused SEO campaign, so is the traffic heading to it. This is a wonderful thing. But, now that the traffic you wanted for your website is headed your way, you need to turn curious browsers into paying customers. And that …

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