Pearl Lemon - SEO Agency London

2024 Eat Author Trust Building Tips

How to Build Authority and Trust with E-A-T and Author Entities in 2024

E-A-T revolves around expertise, authoritativeness, and trustworthiness. It’s crucial for Google to evaluate website quality and relevance. Authors, they’re like the creators, the publishers, they play a big role in E-A-T too. So, we’re diving into what E-A-T and authors are, why they matter for SEO, and how you can achieve online success with Impressive E-commerce SEO Agency by building authority and trust with them in 2024.

What are E-A-T and author entities?

E-A-T, uncovered in Google’s guidelines for evaluating search results, steers those assessing result quality. It’s essentially users sourcing reliable, credible details from expert, authoritative, trustworthy sources.

Expertise is the author’s or website’s knowledge and skill on the topic. Authority is their recognition and reputation in the field or industry. Trustworthiness is the honesty and accuracy they display in content and websites.

Author entities are named entities linked with content: author name, publisher name, company name, or brand name. Google spots author entities via signals like author byline, publisher logo, site name, domain, social media profiles, Wikipedia entries, schema markup, and links.

Why are E-A-T and author entities important for SEO?

E-A-T and author entities play a significant role in SEO, influencing Google’s rankings of websites and content in search results. They’re indicators of quality and relevance favored by Google, giving preference to high E-A-T and author entities over low ones.

This importance is amplified for YMYL topics (your money or your life), such as health, finance, law, and news, where user well-being, happiness, or safety is at stake. Google imposes stricter standards for these topics, expecting strong E-A-T and author entities.

Not just about search rankings, though. E-A-T and author entities impact user experience and conversion rates, influencing how users trust and interact with websites and content. High E-A-T and author entities tend to garner more trust and engagement, prompting users to take action like clicking, subscribing, or buying.

How to build authority and trust with E-A-T and author entities in 2024?

Building authority and trust through E-A-T and author entities in 2024 demands a comprehensive strategy. It involves crafting and refining top-notch, pertinent content, bolstering and publicizing your online presence and reputation, and fostering and nurturing relationships and partnerships. Here are some pointers to guide you:

Create and optimize high-quality and relevant content

Your content serves as the cornerstone of your E-A-T and author entities, showcasing your expertise, authority, and trustworthiness on the subject. Aim to produce and optimize high-quality, pertinent content that:

  • Provides precise, beneficial, and up-to-date details that tackle the user’s query or resolves their concern.
  • Utilizes straightforward, succinct, and captivating language that engages and persuades the user.
  • Incorporates primary keywords and related keywords in line with the user’s search intent and expectations.
  • Follows on-page SEO best practices, utilizing distinct and compelling title tags, meta descriptions, headings, images, and links.
  • Leverages schema markup and rich snippets to boost visibility in search results, showcasing images, ratings, or buttons.
  • Includes a clear, compelling call to action urging the user to take action, whether it’s clicking, subscribing, or making a purchase.

Enhance and promote your online presence and reputation

Your online presence and reputation serve as external signals evaluated by Google and users to assess your E-A-T and author entities. To bolster and publicize your online presence and reputation, consider:

  • Setting up and keeping a polished, easy-to-navigate website highlighting your brand name, logo, contact information, and testimonials.
  • Ensuring your website’s security with HTTPS and SSL certificates, guaranteeing swiftness, mobile compatibility, and responsiveness.
  • Maintaining and refreshing your digital presence, encompassing social media profiles, Wikipedia entries, and Google My Business listings, and connecting them to your website.
  • Asserting and validating your authorship and publisher information, maintaining consistent, descriptive names, bios, and photos across your website and digital representations.
  • Displaying positive feedback and ratings from customers, clients, or users, and tending to their input and issues.
  • Creating and spreading useful, relevant content through diverse platforms like blogs, podcasts, videos, or newsletters, to captivate and draw your intended audience.

Establish and maintain your relationships and partnerships

Your connections and partnership form the web and society backing your E-A-T and author entities. You should forge and uphold your connections and partnerships by:

  • Crafting and acquiring links from other pertinent and authoritative websites and sources, steering clear of low-quality or spammy links that could tarnish your E-A-T and author entities.
  • Contributing to respected and influential websites and publications in your field through guest posting, spotlighting your expertise and authority on the subject.
  • Teaming up and forming partnerships with other experts and authorities in your sector or industry, collaborating to produce and distribute valuable and relevant content.
  • Interacting and engaging with your audience and peers, offering them useful and supportive information, guidance, and assistance.
  • Participating in pertinent and reputable online platforms and communities, such as forums, groups, or events, to establish your presence and reputation within those circles. Becoming an active member and contributor is essential in solidifying your authority and trustworthiness.


Implementing these guidelines enables you to establish authority and trust with E-A-T and author entities in 2024, enhancing your SEO performance and outcomes. Keep in mind, E-A-T and author entities aren’t stagnant or rigid, but rather fluid and changing. Therefore, be vigilant in monitoring, evaluating, and revising your E-A-T and author entities consistently to maintain a competitive edge. Your SEO triumph hinges on it.