As a Leading Fashion PR Agency, Pearl Lemon Makes Fashion Brands Hot
Don’t let your fashion brand’s public relations fall behind the times. Fashion changes, and your communications should as well.
Pearl Lemon’s strategy as a fashion PR agency has been successful in transforming traditional brands into trendsetters, insurgent brands into leaders, and startup businesses into must-haves.
Our fashion connoisseurs’ extensive industry connections extend well beyond typical earned media. Product placement, influencer engagement programs and collaborations, and general brand growth are all services we provide.
Our tailored fashion PR campaigns, like seasonal collections, use an integrated, omnichannel approach, resulting in fierce outcomes that will never go out of style.
What is Fashion PR?
Fashion PR is the promotion through earned media platforms, including radio, print and online and social media outlets, clothing and accessory labels and brands. PR for fashion brands targets editors, creators, reporters, and writers at important mass media outlets and bloggers, YouTube vloggers, and social media stars, who are becoming the necessary focus of an increasing amount of fashion PR work.
How A Fashion PR Agency Can Help Your Brand
Connecting with Celebrities and Influencers
Celebrities and influencers play a larger-than-life role in fashion PR, especially as compared with trendsetters in other business sectors. Although A-list celebrities get plenty of coverage, emerging brands can build partnerships with high profile social media influencers and up-and-coming celebrities.
At Pearl Lemon, we leverage our fashion PR connections, both with established media names and influencers on the rise, to ensure that the right people are talking about your brand at the right time.
Innovation is the secret to winning in the fashion PR ecosystem. We know that the way your customers are motivated can change. We have built a digital strategy to reach influencers anywhere and on any channel they choose.
High-profile Fashion Event Coverage
Fashion PR still revolves around high-profile events, including the regional Fashion Week events, staged across the globe, film festivals, awards shows and other occasions where fashion takes center stage, particularly for luxury or high-end pieces. By helping to ensure that your brand is mentioned – and where appropriate showcased – at these events as your fashion PR agency Pearl Lemon will help your products take centre stage in all the right places as worn by just the right people.
Strategic Influencer Liaison
If you send a product to influencers in return for a review (organic outreach) or pay them to write about your product (pay to play), the secret to spreading the word about your label with influencers and leveraging their considerable promotional power is effective relationship building. We will help you build relationships with fashion influencers appropriate for your niche and products and whose endorsement will resonate with your target audience.
Why Choose Pearl Lemon as Your Fashion PR Agency?
We know there are a lot of fashion PR agencies out there to choose from, and we know they all claim to be the best. We also know that the process of choosing one can be confusing and frustrating. So why should you choose us, Pearl Lemon, as your fashion PR agency? Read on and find out.
Adaptability and Agility
We offer a dynamic fashion PR approach tailored to your company, rather than a one-size-fits-all, take-it-or-leave-it package.
Accountability and Communication
We take ownership of everything we do for our clients, even if something goes wrong. We stay in touch on a regular basis, listen to your feedback, answer your questions and ensure you always know what is being done in your good name.
Cutting Edge Strategies
One day you’re in, the next you’re out. It’s as true for fashion PR techniques and tactics as it is for fashion itself. We stay on top of industry best practices, emerging media trends, new promotional opportunities and fashion news and trends in general to ensure our fashion PR tactics remain as current as the latest collection.
Demonstrable ROI
We provide demonstrable ROI, not wild claims of gains we can’t prove. We understand you’ll want to see where your money is going, why, and what you’re getting in return, and we’ll be happy to show you.
PR Case Study for Fine Jewelry
Astteria is a luxury diamond brand that specialises in fancy colored diamonds and diamond jewelry. Pearl Lemon has worked with Astteria on their brand identity, positioning, framing and fashion PR. Some of the features we have gotten Astteria include Vogue India and Cosmopolitan. As a result of our continual work, Astteria has been able to continue to increase authority and land several seven hundred thousand dollar deals.
How Pearl Lemon’s Fashion PR Agency Team Will Help Your Brand
Pearl Lemon Follows Best Practices for Fashion PR
Thousands of brands now have the opportunity to sell fashion online with the advent of e-commerce. As e-commerce dominates, big fashion weeks are gradually scaled down, giving a brand even less of an opportunity to get its name out there via traditional PR channels.
So you have to work hard to use language that makes it sound like the reporter you’re pitching to gets access to an exclusive line that millions of fashion devotees are dying to get their hands on. One of the hallmarks of luxury fashion, using exclusivity, can cause beauty editors and reporters to feel flattered enough to write a story while creating the picture of your brand as high-end and desired.
The copy experts on the Pearl Lemon Fashion PR team are highly experienced in creating these kinds of press releases, articles and content pieces, and working with us will give you full access to their impressive talents and experience.
We Take Advantage of Underutilized Publications
You’re losing out on a big opportunity to boost revenue and get attention if you’re pitching reporters at the ‘big’ fashion publications. Pitching smaller publications with hyper-engaged audiences will allow you to enter a market that is ready to purchase because they are intensely loyal to customers who read the publications and take their feedback as gospel.
The Pearl Lemon fashion PR team constantly monitors the fashion media landscape to discover these underutilized opportunities to promote your fashion brand and actively develops relationships with the content creators, influencers and journalists behind them.
We'll Get You the Immediate Attention You Need
Editors of fashion and beauty publications and major fashion influencers receive thousands of emails from “up and coming” brands every day. They use the headline to determine which ones they should really pay attention to. Therefore you have to lead off a pitch with a headline so intriguing, journalists can’t help but click.
The Pearl Lemon fashion PR team have spent countless hours A/B testing email headlines to discover which ones work best, and they can offer the fruits of their labour to you.
We'll Create That Buzzworthy Sense of Urgency
It takes months for fashion trends to cycle, so your pitch needs to persuade beauty editors to cover your brand now instead of later. Capitalizing on quirky holidays such as National Dress Day on March 6 provides reporters with a tangible reason to write about your item as soon as they open the email while offering a nice excuse for purchasing it for customers.
Crafting Immediacy and Brand Stories for Fashion PR Success
Failure to establish a distinctive brand in the fashion industry would most likely mean failure. Not just the clothing itself but the emotional advantage of what the clothing represents is what is promoted by the best fashion PR practitioners.
It’s hard to persuade fashion editors to write about your brand or unique collection without a good brand story. We’ll help you create that compelling brand story and develop a voice that can be used throughout any fashion PR campaign to ensure that your story is one that fashion media and consumers alike find compelling.
To Boost Your Brand We Can Help You With:
- Effective and Relevant Print, Broadcast, and Online Placements
- Appropriate Social Media Influencer Placements
- Fashion PR Product Placement
- Placement at Editorial Events and Fashion Previews
- Fashion PR Media Planning
- Promotional Tie-Ins
- Influencer Endorsements
- Charity Tie-Ins & Participation
- Fashion Show Press Coordination
- Fashion Brand Positioning
- Fashion Brand Launches
- Fashion Brand Feature Stories
Ready to take your fashion brand to the next level?
Contact us here today to discuss how Pearl Lemon’s fashion PR agency can give your brand the boost needed to take it to the next level, increase sales and much more.
Fashion PR FAQs
Fashion PR costs will vary depending on the overall services you sign up for. There are a variety of services, but there are also different costs depending on what agency you choose. Here at Pearl Lemon, our Fashion PR packages come in three different options with three different prices. To learn more about what you get with each package and the cost, please book a call with us HERE.
A smart fashion public relations firm – like Pearl Lemon- will utilize their experience to devise a unique strategy for increasing/generating brand awareness through the media. Previously, this meant soliciting traditional media for article placement, but times have changed.
While traditional approaches are still being used, and are still very valid fashion PR tactics, press releases are now also being distributed via digital media. Countless fashion blogs and online magazines have readerships comparable to the most well-known print publications. Not to mention that these resources can disseminate brand awareness on a worldwide scale in real time. And in fashion, if your fashion PR agency does not know how to leverage the power of influencers for our brand then you will really be missing out.
As you fashion public relations firm Pearl Lemon can also take charge of planning unique events to involve the public and the media. We also make a point of executing plenty of market research on your brand to help develop fresh new ways to improve your PR campaign.
Then there is crisis fashion PR. In the event of a media crisis, as your public relations firm we will be in charge of counteracting any unfavorable publicity and working to reestablish a positive brand/product image, an effort that is a specialist skill in itself, and not one that all PR firms are equipped to deal with, often because they don’t really understand how the digital news cycle works and what role search engines and SEO play in PR and crisis management. Thanks to our global, diverse team of multi skilled professionals, we do.
A fashion PR agency is a PR agency that specialises in the fashion industry. This means you will have PR experts with industry connections and experience to help your fashion-based business thrive.
The fashion industry relies on the development of trends that capture and hold the attention of a fashion-conscious public. And as anyone involved in the fashion world knows those trends move fast.
To paraphrase Heidi Klum, one day you’re in, the next you’re out. Fashion PR has to move fast. Waiting a week for a press release to be created about your latest news is not an option. So, in a nutshell, fashion PR has to be fast (even if the fashion itself isn’t)
It’s fair to say that if you don’t have an in with fashion influencers, you are missing out on a lot of fashion PR opportunities.
As a fashion PR agency we know that these days it can seem like everyone (and their cat sometimes too) claims to be a fashion influencer. Figuring which ones really do have clout and which just wish they did can be a difficult and time-consuming process. Working with a dedicated PR agency with experience in dealing with fashion influencers takes that task off your plate.
Fashion fans like to see the latest styles, but they also still hungrily consume written content based around it. High profile fashion bloggers, who offer top ten lists, styling tips, personal reviews, and gossip and news about the fashion industry in general are some of the most widely read bloggers in the world. So yes, they are very relevant, even in an Instagram dominated age.
If everyone had the same style and the same fashion tastes, the world would be a very boring, and a lot less attractive, place. At Pearl Lemon we take the time to learn about your business, so that we can ensure that we represent you properly. On an ongoing basis we make checking in with you a priority to ensure everything planned is in line with your brand, its values and your message. From school uniforms to cosplay fashion, we’re excited every day to tackle everything fashion!
Yes! In fashion, perhaps more than many other niches, we know that print media still matters a lot, which is why we have taken the time to cultivate relationships with print media contacts to ensure we can get our clients the right coverage there too.
