Paid Search Agency London — Get Ads That Work, Not Just Clicks
Are your ads bringing in leads, or are they just burning your budget? If you’re tired of rising cost-per-clicks (CPCs) and low conversion rates, it’s time to look at what’s going wrong. Our paid search agency in London takes a technical, data-first approach to paid search, managing everything from Google Ads, Bing Ads, Shopping Ads, and YouTube Video Ads.
We do more than “run ads” — we treat every campaign like an investment. Our specialists focus on increasing return on ad spend (ROAS), cutting wasted clicks, and refining audience targeting with A/B testing, Quality Score improvements, and negative keyword lists. If you’re done guessing and ready for measurable results, it’s time to act.
Want to know where your budget is leaking? Request a free ad audit, and we’ll show you exactly where the problem lies.
Why You Need Our Paid Search Agency in London
Hiring a paid search agency isn’t an expense — it’s an investment in better performance. Paid search platforms like Google Ads can deliver a 200% ROI, but only when they’re managed properly. Many businesses overspend on low-intent clicks, waste budget on unqualified leads, and leave profitable keywords untracked.
Shockingly, 80% of PPC campaigns fail to produce a positive ROI due to poor targeting and poor campaign structure. Without the right negative keyword lists, you risk wasting clicks on irrelevant search terms. 68% of small businesses don’t use negative keyword lists, causing them to spend thousands on irrelevant traffic.
Our approach ensures every click counts. From cleaning up product feeds to crafting highly specific ad copy, we leave no stone unturned in making sure your ad budget works as hard as you do.
Signs You’re Wasting Money on Paid Search
- Rising CPC: If clicks are getting more expensive every month, your Quality Score might be too low.
- Poor Conversion Rates: If people are clicking but not converting, your landing page isn’t aligned with your ad copy.
- High Bounce Rates: If visitors leave your site too quickly, you’re likely targeting the wrong audience.
- Low Impression Share: If your ads aren’t showing, your bids aren’t competitive enough.
If you’re seeing any of these issues, your ad account needs an overhaul. Our team will assess bid adjustments, audience exclusions, and keyword match types to ensure you’re not wasting money.
Our Paid Search Services — Ads That Actually Deliver
Most agencies set up ads, let them run, and send you a report once a month. We do things differently. Our approach is data-driven and results-focused. Every campaign is optimised to improve Quality Score, reduce CPC, and increase return on ad spend (ROAS). Here’s what we do.
Google Ads Management
Google Ads is where businesses win or lose the paid search battle. We build, manage, and refine every aspect of your Google Ads campaigns — from ad copy and keywords to bidding strategy and landing page alignment.
Our Process
- Ad Group Structuring: We build campaigns around specific products, services, and buyer intent.
- A/B Copy Testing: Companies that test ad copy see a 30% increase in click-through rate (CTR), which is why we continuously test headlines, CTAs, and hooks.
- Quality Score Improvements: We fix the three key factors of Quality Score — Ad Relevance, Landing Page Experience, and CTR — to reduce CPC.
Example Use Case:
A London-based financial services firm was paying £4.20 per click with a 2% conversion rate. We rewrote their ad copy, restructured their ad groups, and created a landing page with a focused call-to-action. Within 45 days, we reduced CPC to £2.80 and improved the conversion rate to 4.5%.
Shopping Ad Management
If you run an eCommerce store, you already know that Google Shopping ads are a goldmine — but only if your product feeds are optimised. We manage, clean, and update your product feeds to ensure your products appear when shoppers search.
Our Process
- Feed Optimisation: We improve product titles, descriptions, and images for better search visibility.
- Data-Driven Product Prioritisation: We exclude underperforming SKUs to avoid wasted spend.
- Custom Bidding by Product Type: Adjust bids on high-margin products to increase profit.
Example Use Case:
A fashion retailer in London was struggling with Shopping Ad visibility. We overhauled their product feed, optimised product titles for better search relevance, and cleaned up the product descriptions. The result? A 38% increase in Shopping Ad visibility and a 22% increase in
ROAS.
It’s estimated that 47% of eCommerce ad spend is wasted on low-margin products. Our product exclusion process ensures you’re not burning your budget on products that don’t convert.
Bing Ads Management
Google isn’t the only option. Bing accounts for 25% of UK desktop searches, and if you’re not running Bing Ads, you’re missing out.
We import your existing Google Ads campaign into Bing and optimise it for desktop-first intent.
Why Run Bing Ads?
- Lower CPC – Less competition means cheaper clicks.
- Better Desktop Traffic – Reach B2B users on desktops, not mobile.
- Higher ROI for Niche Audiences – Bing is often cheaper for niche products.
How We Run ROI-Driven Paid Search Campaigns
A good campaign doesn’t happen by accident. It’s built with precision, tested for performance, and adjusted to perfection. Here’s how we run profitable paid search campaigns.
Campaign Audit
We review your ad account, tracking every metric — CPC, CTR, Quality Score, and ROAS. We’ll highlight the wasted spend and missed opportunities.
Strategy Development
We create a custom bidding strategy based on conversion goals. This includes:
- Choosing the right bid strategy (Manual CPC, ECPC, or Target ROAS).
- Identifying profitable audiences to target or exclude.
- Refining negative keyword lists to reduce irrelevant clicks.
Testing & Launch
No guesswork here. We launch every campaign with A/B testing in place for ad copy, audience segmentation, and landing pages.
Why London Businesses Choose Us for Paid Search
Trust. Transparency. Results. That’s why more London businesses are choosing us as their paid search agency.
Our Key Differentiators
- Full Control & Transparency: You’ll always know where your ad spend is going.
- Local Knowledge: We know the London market, its buying cycles, and how to compete locally.
- Faster Adjustments: Need changes to your ad? We make it happen in 48 hours.
FAQs About Paid Search Campaigns
Quality Score is Google’s rating of ad relevance and landing page experience. The higher your score, the lower your CPC. We optimise it by improving ad relevance, landing page UX, and click-through rates.
We track Return on Ad Spend (ROAS). If you spend £1,000 and generate £3,000 in revenue, your ROAS is 3x. Our goal is to increase ROAS month after month.
We track key metrics like:
- CTR (Click-Through Rate)
- Conversion Rate
- ROAS (Return on Ad Spend)
Companies that test ad copy see a 30% increase in CTR. We run multiple ad versions simultaneously to see which version delivers the best results.
Yes. Without one, you’ll pay for irrelevant clicks. 68% of small businesses have no negative keyword list, which leads to wasted spend.
You’re Spending, But Are You Winning? Let Us Show You Where Your Ads Are Failing
If your CPC is high, CTR is low, or ROAS isn’t where it should be, you’re losing money. Request a Free Ad Audit and get a detailed report on your CPC, CTR, and ROAS — we’ll pinpoint exactly where your ads are underperforming and how to fix it.
Stop wasting ad spend. Get actionable insights to lower CPC, increase CTR, and improve your ROAS. Let us help you make every ad dollar count.
