Mobile App Advertising Services: Increase Installs, Cut CPA, and Maximise ROI
Your mobile app deserves to be seen—and used. But with millions of apps out there, simply having a mobile app isn’t enough. To stay ahead, you need a solid mobile app advertising strategy that brings in high-value users, maximises installs, and keeps customer acquisition costs (CAC) under control. That’s where our mobile app advertising services come in.
At the core of our approach is a data-driven, results-focused system. We create advertising strategies that drive real downloads, optimise for higher ROI, and lower your cost-per-install (CPI). Whether you’re targeting users in the UK or US, we combine advanced targeting techniques with multi-platform campaigns to deliver consistent results.
Why App Advertising is Critical for App Success
Most apps fail to achieve long-term success because they’re not effectively marketed. With over 2.8 million apps on the Google Play Store and 1.6 million apps on the Apple App Store, standing out without a solid advertising strategy is practically impossible. In fact, 67% of app installs come directly from paid advertising, showing that organic reach alone is no longer enough to get the attention of high-intent users.
We help you reach users who are ready to engage with your app, eliminating wasted ad spend while increasing your app’s visibility across various channels.
What to Expect from Our App Advertising Approach:
- Advanced Targeting: We reach users by their behaviour, location, device, and interests.
- Multi-Platform Reach: Our ads show up across Facebook, Instagram, Google Ads, Apple Search Ads, and TikTok, ensuring maximum exposure.
- Real-Time Optimisation: We continuously monitor campaign performance and make adjustments to improve Cost-Per-Install (CPI) and Click-Through Rates (CTR).
How We Tackle High CPA and Low Conversion Rates
When it comes to mobile app advertising, Cost-Per-Acquisition (CPA) is the key metric. If you’re paying too much to acquire each user, you’re losing money. Unfortunately, many apps fall into the trap of wasting ad spend due to poor targeting, irrelevant creatives, or inefficient bidding strategies.
Our approach focuses on reducing your CPA and improving user conversion rates with a mix of smart targeting, creative testing, and advanced bidding techniques.
Tactics We Use to Improve CPA and Conversion Rates:
- Lookalike Audiences: We target users that share characteristics with your best customers.
- A/B Testing: We run experiments with different creatives (images, copy, and videos) to find what works best.
- Cross-Channel Attribution: We attribute success accurately across platforms to ensure ad spend is invested efficiently.
Statistical Insight: 49% of mobile users say they’re more likely to engage with ads if they feel they are relevant to their interests. Our ability to serve relevant ads reduces wasted spend and maximises ROI.
Example: A gaming app targeting US users was able to lower its CPA by 25% within the first two weeks by testing different ad creatives and running user segmentation campaigns focused on highly engaged users.
User Acquisition (UA) – Building a Scalable Strategy
Attracting the right users is the foundation of any successful app campaign. User Acquisition (UA) campaigns are vital to ensure you’re attracting the users who are most likely to engage with your app and convert.
We combine behavioural insights with data analytics to create hyper-targeted UA campaigns that not only bring in users but ensure they stay engaged. Our ad tech stack includes industry-leading tools such as AppsFlyer, Branch.io, and Google Firebase, which allow us to track every user interaction in real-time.
UA Best Practices We Implement:
- Geo-Targeting: Target users by specific cities or regions to maximise relevance.
- Device-Specific Campaigns: Tailor campaigns based on iOS vs. Android user behaviour.
- Behavioral Targeting: Reach users who have shown interest in similar apps or categories.
Statistical Insight: 65% of mobile app installs come from paid user acquisition campaigns—making it one of the most direct ways to generate installs and long-term users.
Example: A health and wellness app targeting US markets achieved a 32% increase in installations by focusing on geo-targeted ads in New York and Los Angeles, where health trends are on the rise.
App Store Optimisation (ASO) for Organic Growth
Paid advertising is important, but without the right App Store Optimisation (ASO), it’s difficult for users to find your app organically. ASO ensures your app ranks higher in search results within the Apple App Store and Google Play Store, directly increasing organic installs.
We focus on optimising key elements of your app listing, from keywords to screenshots to app description, helping you achieve better rankings and conversion rates.
What We Do for ASO:
- Keyword Research & Optimisation: We research and use the most relevant search terms for both the UK and US markets.
- Compelling Visuals: We optimise app screenshots and videos to drive installs.
- Review Management: We encourage positive reviews and handle any negative feedback to maintain a strong reputation.
Statistical Insight: 42% of apps are discovered via search in app stores, making ASO critical for visibility.
Example: A finance app targeting UK users saw a 48% increase in organic installs after optimising keywords and rewriting the app description to include more localised content.
Retargeting Campaigns – Re-engage Users, Improve Retention
Not every user installs your app on the first visit. In fact, studies show that 98% of users don’t convert right away. That’s where retargeting comes into play. With retargeting ads, we bring users back to your app by showing them ads based on their previous actions (like an abandoned cart or an incomplete registration).
Our retargeting campaigns are designed to drive users who have shown interest in your app but haven’t installed it yet—or those who installed but didn’t complete key actions, like making a purchase or signing up.
What Retargeting Looks Like:
- Push Notifications: We send notifications to remind users about your app or any promotions.
- Cross-Platform Ads: Users may have interacted with your app on Instagram but didn’t install it. We follow them across Facebook, Google, and other platforms.
- In-App Remarketing: We create dynamic ads that display specific content based on user behaviour inside the app.
Statistical Insight: 73% of users who are retargeted with ads are more likely to complete the action they initially started (e.g., completing a purchase or registration).
Example: A shopping app saw a 40% increase in purchases after implementing a retargeting strategy for users who had added items to their cart but didn’t check out.
Key Metrics We Track to Ensure Success
We don’t just measure vanity metrics like impressions—we focus on the metrics that matter most to you. Data analytics and attribution tracking are key to understanding the true value of your ad spend.
We focus on:
- Cost-Per-Install (CPI): The cost of each user installing the app.
- Return on Ad Spend (ROAS): How much revenue you generate for every £1 spent on ads.
- Retention Rate: We track user engagement and retention, ensuring users continue to use the app.
- Lifetime Value (LTV): We track how much revenue each user generates over their lifetime.
Statistical Insight: 80% of users who install an app on their mobile device will drop off after just one session. That’s why we focus on retention strategies to keep users engaged.
Example: A dating app reduced CPI by 20% while increasing user retention by 35% through improved ad creatives and targeting.
Why Partner with Us for Mobile App Advertising
We understand what it takes to succeed in the competitive world of mobile app marketing. Proven strategies, data-driven decisions, and real-time optimisation set us apart from other agencies.
Here’s why clients choose us:
- Expertise in Both UK and US Markets: We tailor strategies based on local user behaviour and trends.
- Multi-Platform Reach: We ensure your app gets exposure across all key platforms like Facebook, Instagram, Google Ads, and Apple Search Ads.
- Continuous Campaign Optimisation: We don’t just set it and forget it—we make daily adjustments to your campaigns to ensure maximum efficiency.
FAQs About Mobile App Advertising
Typically, results can be seen in as little as 7-10 days, especially with user acquisition and retargeting campaigns.
We use Google Ads, Apple Search Ads, Facebook, Instagram, Snapchat, and TikTok to ensure your ads reach the right audience across the right platforms.
We track CPI, CTR, ROAS, and user retention to measure the true value of your campaigns.
Costs vary depending on the industry, but the average CPI in the UK and US is between £1-£4 for many mobile apps.
We continually test different creatives, monitor performance, and optimise based on data to ensure high engagement and conversions.
Ready to Increase App Installs and Reduce CPA?
Let’s stop wasting your ad spend and start focusing on results. We’re ready to create a tailored mobile app advertising strategy that maximises installs, reduces your CPA, and drives higher ROI. Let’s start with a free strategy session and help your app get the attention it deserves.
