Sell On The World’s Biggest Search Engine Platform With Our Google Ads for Shopify

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You must put your products in front of as many potential customers as possible if you want to sell stuff from your Shopify store. 

Shopify is a well-known e-commerce platform that serves many vendors, including small and medium-sized companies. 

It enables retailers to offer their goods for sale in various settings, including online and offline stores and garage or car boot sales. Due to its high degree of functionality, it has a sizable user base.

However, if you can access a more extensive base, wouldn’t you want to try selling there?

People browse Google when looking for anything online. So by using Google Ads, you can reach more potential customer groups looking for what you have to offer. 

Aside from that, Google ads is also among the most widely used advertising platforms businesses utilise.

Google Ads, a service created by Google, and a division of Alphabet Inc., enables companies of all sizes to pay to have their shopping feed, advertising, or services displayed to web visitors via the Google Ad Network.

With the skills and knowledge of our professionals at Pearl Lemon, we can combine Shopify and Google Ads to grow your consumer base bigger than ever.

Contact us today!

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Integrate Marketing With Advertising

We won’t discuss fundamentals like creating a budget or giving your campaigns names because we want to focus on more complex parts of advertising and online commerce. 

At Pearl Lemon, we discuss strategy, the big picture, and particular techniques.

We work on your overall digital marketing strategy and ways to incorporate Google Ad campaigns effectively into it. 

Specifying your advertisements’ motives, objectives, interdependence, and other marketing strategies is crucial. 

Due to the high cost of marketing, we follow these steps to do this without losing a lot of money:

  1. Set specific objectives for every platform and marketing strategy;
  2. Utilise data from all marketing initiatives to support the optimisation of your ads;
  3. Be sure to coordinate your marketing efforts across social media, content, and email;
  4. Make sure that all of your marketing channels reflect your brand’s voice, values, and attitude;
  5. Source information about your audience using the data from your Google Ads account.

To maximise your efforts across consumer touchpoints, separate your marketing and advertising efforts as soon as possible. Doing so will impair performance on all fronts.

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Get Optimised Landing Pages For Your Site

You will lose money if all you think about when using Google Ads is ad optimisation. 

You need to pair an ad campaign with optimised, gorgeous landing pages that compel consumers to make purchases if you want it to get the intended results (conversions).

Without effective landing page optimisation, your ads will inevitably result in a poor return on investment. Remember that your ad is another way consumers can access your product sites, landing pages, or applications. 

All these pages, landing pages, and applications require effective UX design based on user-centric concepts for your ads to convert, and Pearl Lemon specialises in this.

In light of this, we ensure that your landing pages are optimised for particular objectives if you want to use Google Ads efficiently and avoid losing money on them. 

You ought to concentrate on creating a landing page that will convert when everyone else is preoccupied with creating the ideal Google Ad.

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Design Stunning And Effective Advertisements

Optimising landing pages are essential, but so is optimising the actual adverts. 

Remember that creating an advertisement involves more than just optimising the language and using keywords. It also entails paying close attention to the visual components that captivate viewers and motivate them to take action.

To that end, you can use gorgeous ad designs to fuel your Google smart shopping campaign on platforms like Facebook or with well-made and customised banners like those for Amazon-sponsored products. 

At Pearl Lemon, our experts make it easier to develop a comprehensive marketing strategy that will work effectively across various platforms and support your Google Ads campaign.

Selecting Target Audience And Ad Bidding

It is recommendable to choose the correct target audience for Google Ads and Shopify to succeed. 

Pearl Lemon follows different parameters that can help in determining your audience.

  • Location: We adapt your marketing to the geographic area of your target audience. For instance, you might want your advertisement to run in the states you ship to, or you might want to run a targeted campaign in just one city.
  • Network: With us, you get the option to choose whether or not your advertisements appear on the Google Display Network, which also includes other comparable websites, programmes, and videos.
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  • Keywords: Generating keywords or phrases that are relevant and crucial for your advertisement helps it to show up in the Google search results. 

We use the following tactics to provide a keyword list associated with your Shopify store and Google Ads:

  • We use language that your customers would use in conversation;
  • We target long-tail keywords as specific as possible;
  • We work on keywords and expressions that potential clients might use when searching.

Set the amount you are willing to spend for a customer visiting your Shopify store and Google Ads. The ROI you will likely earn must be balanced against the expense of outbidding your competitors when determining your bid.

Different Google Ad Campaign Types We Create

To properly grasp Google Ads and Shopify, we run the following types of campaigns at Pearl Lemon.

Branded Search Campaign

Branded Search Marketing targets those actively looking for your brand by name. 

These campaigns can shield you from rivals who might bid on your name due to the frequently low CPC (cost-per-click) and high CTR (click-through rate).

Competitor Search Campaign

Competitor search adverts achieve the exact opposite: they attract people specifically looking for your opponents by name. Once again, CPC and CTR are both low.

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Generic Search Campaign

A generic search campaign generally concentrates on terms and expressions associated with your products-for instance, eyeliners, skincare products, and lipsticks.

CPC may be expensive, and CTR may be difficult to obtain depending on how broad your keywords are.

Related Product Campaign

Using keywords associated with your products, a Related Product Campaign tries to cross-sell and target customers with related interests. 

For instance, you might use the long-tail term “aesthetic office design ideas” if you sell modern wall clocks.

The more specific the key your target, the lower your CPC; nevertheless, CTR can be subpar.

Google Shopping Campaign

Specific product searches are connected with products that can be bought on your Shopify and Google Ads website by Google Shopping Ads. 

Although these ads, which show the product image, cost, and rating, are pretty successful, the cost may vary based on the search term.

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Attain Your Marketing Goals With Pearl Lemon

Managing enormous amounts of data becomes increasingly important as businesses grow if organisations are to operate efficiently. 

Collaboration between management and stakeholders through Google Ads and Shopify makes it easier to produce a high quality product that easily satisfies the requirements.

With Pearl Lemon, you get the expert assistant that you need on the Shopify platform to create a stunning, well-optimised online business. 

However, having a Shopify store alone doesn’t ensure visibility or conversions. Therefore you should start investing in the appropriate marketing strategies, like us.

Wait no more and get in touch with us to get strong marketing for your business.

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Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.


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Testimonials

What Our Clients have said about our SEO Agency.

Here at Pearl Lemon, we can help your company grow.

The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton
CEO, The Sales Consultancy
Attendance to the event grew at a rapid pace, and a significant number of respondents gave positive feedback regarding Pearl Lemon’s approach. The team provided recurrent progress updates that clearly demonstrated their impact. Their knowledge and transparency set them apart from other vendors.
Lulu Laidlaw-Smith
VP Events & Sales, Paddington Works

FAQs

Using Google AdWords to promote your Shopify store may be very effective. 

However, it is crucial to ensure you select the appropriate keywords and produce compelling advertisements that will drive conversions.

One of the most popular advertising platforms at the moment is Google Ads. Using the Google Ad Network, a different Google Ad group and a Google subsidiary, lets big, small, and enterprise-level companies pay to display their advertisements, products, or service offers to website visitors.

Google Adwords does indeed work. Both small and large enterprises can benefit from it. Paid advertisements are an excellent way for companies to build their brands, improve website traffic, and boost sales while keeping track of the outcomes.