demandware seo

Demandware SEO – What You Need to Know in 2020

The Salesforce Commerce Cloud – previously known as Demandware and still referred to as that more often than Salesforce might like – is the Internet platform of choice for some the world’s best known e-commerce brands, including fashion and sports powerhouses Adidas, Lacoste and Puma. It’s also increasingly the choice of mid size retailers who…
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Does Changing the Shopify Store Name Affect SEO

Sometimes change to a storefront is needed. It is important to note that some changes may help or hinder your Shopify SEO. On Shopify, you can change your store name if you need to. Your business name is attached to your overall existing brand image, so branded searches will no longer be relevant to your…

Google Penalties – What They Are and How to Avoid Them in 2020

Google Penalties are scary. Make a mistake the search bots – and Google’s ever-changing – and sometimes very fickle – algorithm deems unsuitable and all the hard work you’ve put into creating your website and the trying to make use of search engine optimization to get the site noticed, could be for naught, as a…

DIY SEO Hacks to Boost Your Website Today

You understand (sort of) by now that SEO – search engine optimization) is important to your website’s – and therefore your business’ – success. However, from what little you’ve read SEO seems to be complicated, time-consuming and maybe even controversial, as there seem to be a lot of different opinions and conflicting information out there. …
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4 Buyer Persona Tips for Generating Leads

As the popular saying goes, “Only the wearer knows where the shoe pinches”. But who is the wearer, and where exactly does the shoe pinch? Buyer personas provide an answer to this question, by addressing pain points and current questions from (potential) customers. Benefits of a Buyer Persona: As a marketer, your ultimate goal is…
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