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We really are a local Cardiff SEO team. We’re located at 30 Richmond Road in the Adamsdown and Roath area if you’re visiting here for the first time. Cardiff University is also only a 15-minute walk from us, and the nearest train is Queen Street next to the Capitol Shopping Centre.
Being a local SEO expert company in Cardiff, we position ourselves to best understand your business. So if you’re a local business operating anywhere in Cardiff, Barry or anywhere across the Glamorgan area of South Wales we’re almost on your doorstep. Stop in if you’re in the area, we’d be delighted to meet you.
There are lots of aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search bots understand.
Local SEO is an effective way to market your business online to the most important customers; the ones who are looking for the things you offer, in your area right now. It helps businesses promote their products and services to local customers at the exact time they’re looking for them.
Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Trustpilot, Foursquare, Yellowbook, Google My Business listings, Bing Places for Business pages, localized content on your website, online reviews and other strategies.
Successful Local SEO takes time, effort and specific expertise. Local SEO Cardiff is not something every SEO agency can take on and succeed with, as they don’t understand the area, the people who live and work there or even why local SEO is different to general SEO. The SEO expert team at Pearl Lemon based in Cardiff does.
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Localized SEO has become somewhat of an art form. Over the years, the search engines have become better at determining the intent of a search query to provide results that are more tailored and relevant to a searcher’s needs.
Because of this, Google, Bing and Yahoo have to rely on more than just search terms to give them a better understanding of how to categorize websites for particular areas. When discussing search engine optimization with marketing agencies, you’ll find the conversation will consist of topics such as quality content, site speed and backlinks in addition to other ranking factors.
If your business is only concerned about being found locally, and not nationwide, then where these backlinks come from are very important. Having your website listed with local chambers of commerce for instance is not only a strong link, but it also shows the search engines that you have a presence in that city/county. Just having your business name, address and phone number listed (also called a NAP listing) can help the search engines.
This is where partnering with a local SEO Cardiff company is an advantage for your organization. Most large, national only SEO firms will usually automate the link building process. They have endless online networks that they plug your information into, letting computers do the rest.
When you work with a local, reputable SEO company, not only will your organization’s information be submitted to national online networks, but local as well. Local SEO companies have done lots of research on where to get your business found by your local target market. Whether it’s local news outlets, local directories or reliable, local blogs, marketing companies in your area know the ins and outs of getting local results.
Here at Pearl Lemon, our team of local SEO experts in Cardiff will create a bespoke results-driven strategy to improve your SEO and help to boost your conversions. Ultimately, our agency in Cardiff offers SEO services are designed to drive qualified website traffic and leads to your business.
WHAT IS LOCAL SEO?
What Goes Into Great Local SEO?
Need your Cardiff business to rank locally? There’s more involved than you think! Google considers all the following (and more) when determining which local businesses to rank highest in their local search results.
WE ARE RECOGNISED AS BEING A TOP LOCAL SEO COMPANY GLOBALLY
We are ranked as one of the top Local SEO agencies on Clutch’s Leaders Matrix, demonstrating our ability to deliver excellent results to our clients. We are incredibly proud to be acknowledged as 1 of 15 global market leaders in SEO out of 11, 932 firms.
Local SEO marketing is the process of optimising a website – and its individual pages – to generate traffic from location-based searches. The rapid growth of mobile usage and on the go searching has made local optimization an important focus for a variety of businesses, but most importantly for businesses with brick and mortar stores or offices.
Local SEO marketing is not something you pay someone to take care of technically behind the scenes without your involvement as a business owner. Local SEO Cardiff is a process that needs to be integrated into all your marketing, writing, publishing, and customer targeting activities.
The main difference between general organic SEO and local SEO is that local SEO has a geographical component.
If a user searches for an industry/service/product + location, the search engine – whether it is Google, Bing, Yahoo or even Facebook – knows that the search has local intent. And all search engines want is to give the user exactly what they’re searching for. So a local business that has implemented local SEO specifically is almost always going to show up ahead of one that has not.
A local SEO strategy is especially important for small, local businesses. SEO stands for search engine optimization and is important in order to increase traffic, attract customers, and make your business known.
That, depends of course, upon where your business is located. But, in very general terms, as of July 2018, 46% of all searches on Google are seeking local information (and that’s according to Big G themselves) That’s nearly half, another indication of just how important local SEO is.
Do you remember the Yellow Pages? That big thick book that used to be delivered to homes and businesses in countries all over the world? They are still around, but in much smaller numbers, and most people either throw them out if they do receive one (or use it as a doorstop or something similar)
Why? Because people use the web to find what they are looking for these days. And the web uses Local SEO citations to help deliver that information to them. In a nutshell, a local SEO citation or local business citation (the two are essentially the same thing) is any listing that contains (at a minimum) a business’ name, address and phone number. Google and other search engines rely heavily on what are known as citation sites to find local businesses to include in their results.
Directories and citation sites go out and scrape business information from the web – in mass quantities. They then pull business info into their database and share it with the world. Google My Business, Yelp, Foursquare, Trustpilot, Merchant Circle, CitySearch – they’re all examples of citation sites. And those are just a few of the big ones, there are many more.
Name Address and Phone (NAP) accuracy is critical for local businesses. It’s important for your NAP to be correct and consistent not only throughout your website, but also anywhere it appears throughout the entire Internet.
Having strong Google reviews and completing your Google My Business listing – adding photos and videos and selecting correct categories – improve your business’ chances of showing up on Google Maps.
Something else that people just don’t use anymore is an atlas. Or an A-Z (remember those?) Instead they often rely on their trusty cell phone to find things and to find their way making use of Google Maps. There is a Google Maps app installed by default on most smartphones and Google Maps data is also used to power hugely popular GPS apps like Waze.
And on Google Maps, if a business has a Google Listing, people will find that business as they near it. Or look it up. To see this in action right now head to Google Maps for a minute. Do a directional search for a location near your business. See those buttons that are offering you the chance to look up restaurants, bars, cafes, and almost any other kind of business located in the area? This is where you want YOUR business to appear, which is what Google Maps Optimisation and Google Maps Marketing as executed by a local SEO expert sets out to achieve.
The benefits of local SEO for a business that has a local presence are almost too many to list here. But here are some of the most important:
- A stronger web presence in your local market
- Higher search engine rankings in local search
- Your web content will rank higher in search, driving more traffic to your site.
- Increased website traffic
- An increase in phone calls from local potential customers
- An increase in foot traffic to your business location
- Increased sales revenue
- An increase in repeat business
- Stronger local community presence
- More effective incentive-based marketing campaigns
As an SEO company that specialises in Local SEO, we have developed a set of proprietary local SEO techniques that we tailor to suit the needs of every individual client we work with. In local SEO there is no one size fits all solution that will ensure that every business ranks as well as it possibly can in local search.
Instead we examine the needs of each business/client we work with and create a unique local SEO plan that will include Google My Business listing optimisation, general website SEO optimization, Google Maps optimisation, locally focused content marketing, local business citation optimisation and much more, according to the individual business’ needs.
Absolutely. Each location is different, and so we treat it that way, even if you only maintain one website (as is the case for most local businesses) As a business that maintains a number of regional locations ourselves we have a unique insight into the challenges such companies face and we’ll put all that we have learned to work for you too.
Not nearly as well, though it is possible to create and claim a Google My Business page for free. Those can show up in the map 3-pack if the competition isn’t too fierce for your local industry but it’s a very difficult feat to pull off.
Follow “white hat” tactics approved by search engine webmaster guidelines so your listing isn’t in danger of disappearing from results altogether.
If learning about SEO and local SEO makes your head spin, outsource it. You pay an accountant to handle your books, so pay an SEO agency to handle that side of your business.
Websites that are not mobile friendly tend to not rank as well on Google, especially when the search is from a mobile device. With over 50% of local searches from mobile, it is bad for your site if it offers users a poor mobile experience. Google ranks websites that offer great mobile experiences the highest.
If needed our team of technical SEO specialists – who also boast some impressive programming and coding skills – can help get your website up to speed and delivering a better user experience for both human browsers and bots.
Our local SEO team will help you select the review sites that matter the most to your business and create a process to make reviewing your business easy.