Introduction Creating a brand-focused SEO strategy forces you to rethink everything you thought you knew about audience reach. In fact, you might already be asking a few questions like: Where does customer-centricity come in? Does search intent still play a role? Do we still factor in competitor analysis? Here’s the deal. Being brand-focused doesn’t mean …
Introduction Search engine optimization is certainly one of the most effective marketing investments. It brings traffic to your site and gradually reduces the need for contextual advertising. However, many SEO strategies prove themselves useless over time. Why? Algorithms are constantly updated, and thus, one needs to consider plenty of details to get into the TOP …
Healthcare SEO Cares Believe it or not, no tongue can really tell how many people are searching for their diagnosis on the Internet at this very moment. Apart from trying to find information on their current state of health, people are eager to find the best and closest option to be consulted and solve the …
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Introduction SEO has become the driving force behind success in today’s eCommerce environment, but it’s also one of the most complicated and confusing elements to grasp and conquer. To help you navigate this complex world of online marketing, we’ve put together this complete guide to eCommerce SEO, optimization and best practices. What Is Search Engine …
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As a business leader, you know that your company’s growth is measured by how you strategize and leverage your product or service to your customers. While all leaders want their products and services to be great and speak for themselves, it would be unwise to think that your company will reach success without proper messaging …
PEARL LEMON INTERVIEWS: Aaron Spolin – Spolin Law Aaron Spolin Aaron Spolin is a former prosecutor and criminal appeals attorney. He is also the author of Witness Misidentification in Criminal Trials, which discusses the leading cause of wrongful convictions in the United States. Spolin Law Check out Aaron’s: Website A Fireside Chat I had the …
PEARL LEMON INTERVIEWS: Cody Miles – Ashore App Cody Miles Cody Miles is an Austin, TX-based entrepreneur and UX designer. After years of struggling to collaborate with his clients, Cody founded Ashore (https://ashoreapp.com), an online proofing software for high-velocity creatives. Today, Cody utilizes his background to run both Ashore and his digital marketing agency, Brandcave. …
PEARL LEMON INTERVIEWS: Joe Saul-Sehy – The Stacking Benjamins Joe Saul-Sehy Joe Saul-Sehy is the creator and co-host of the Stacking Benjamins Show, a podcast for casual money fans. Before that, Joe was a financial planner and media spokesperson for American Express and Ameriprise. The Stacking Benjamins Check out Joe’s: Website, LinkedIn A Fireside Chat …
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PEARL LEMON INTERVIEWS: Donald Kelly – The Sales Evangelist Donald Kelly Donald has a belief that “anyone” can sell if they have the desire. He has since taken it upon himself to “evangelize” the message of effective selling to new and struggling salespeople, and help entrepreneurs close more deals. Donald hosts a popular sales podcast …
PEARL LEMON INTERVIEWS: Craig Budner – K&L Gates Craig Budner Craig W. Budner is the firm’s global strategic growth partner. In this role, Craig manages the global recruiting and integration functions for the firm. He also manages the firm’s global business development, marketing, and media relations functions. Additionally, he serves on the firm’s management and …