What do you do when you need to find something nearby?
You Google it and guess what so does almost everyone else.
Did you know that approximately 46% of searches on Google are of a local nature?
Let that sink in for a moment.
Listen, businesses everywhere are investing in local search engine optimization (SEO) strategies.
And get this:
That’s especially true when people are searching for things in their local area.
Look, 64% of local customers use search engines as their primary way to find a local business.
Did you know that 78% of local mobile searches lead to an offline purchase?
Let’s face it, whether you need a barber in Bexley Heath or a tailor in Thamesmead people begin their searches online.
So, if you own a local business in Bexley and you deal with real face to face customers.
Then you’re losing a large amount of traffic every day by not using local SEO or even worse not utilising SEO at all.
The truth of the matter is internet searches are especially important for local businesses.
It doesn’t really matter what you do or what you offer; people will be searching for it online.
And the question that any Bexley business owner needs to ask themselves is will they be found?
Keep on reading and learn how local SEO holds such an esteemed place in online marketing, and how it can help you grow your local business.
Local Attractions in Bexley
Some of the most popular attractions in Bexley include:
- Hall Palace and Gardens
- Jambs Owls
- Bexley Brewery
- Bar Lorca
- Saddles Riding Centre
- Luna Cinema Hall Palace
- Elliott’s Bouncy Castle Hire
- Tranquillity Massage
All of these places are the top attractions for the area. Without bespoke SEO in the age of mobile devices, being able to be found ends up that much more difficult. Even if you do not fall in line with some of the most popular places you want to be able to pop up when people are looking for top attractions and businesses near these as well.
What is Local SEO?
You may be wondering if there’s a difference between Local SEO and SEO.
And you’d be correct in asking that question.
Local SEO is aimed at making sure your business gets discovered online by people searching for it at that specific location.
Basically, it helps to increase your business’ visibility on location-based searches.
But did you know that this means that including the city, state, zip code, etc. that your in is key for local businesses to grow?
Google needs to be able to pick up your specific geo qualifiers, such as city, state, zip code, etc., to enable you to be seen in ‘near me’ searches.
The first thing to understand here is that this is SEO for location-based searches.
Which means a physical address or location is a requirement for a business to show up on local search results.
Look if your business’ address is not updated in Google My Business and other online directories, it will not show up when a customer runs a “near me” or “in *locality name*” search.
Stay with me; we’re not done yet!
Localized Website Content
Now consider this, one of the main local search engine optimization tactics is to create localized content on your website.
Look, there are several ways to go about this.
First, make sure your name, phone number, and address are easily found on your website.
Most businesses include this information in the header and/or footer of a website, as well as on the Contact page.
Next, you can create a website and blog content focused on local keywords.
For instance, if you were a hairdresser and wanted to rank for the term “Bexley Hair Salon,” you could work this phrase into your service page content.
Be warned: keyword stuffing is not allowed!
Many professionals who launch a local SEO strategy for the first time make the mistake of stuffing too many keywords into their pages, blog posts, and online listings.
Don’t do that!
Google sees this practice as spammy and tends to demote content and listings using this technique.
Instead, work the keywords into your content naturally.
Remember to add them to your page title, headings, meta description, and image alt tags, as well, for the best results.
The bottom line is, Local SEO is one of the most effective ways that you can utilize the power of the Internet to promote your Bexley business.
So, you actually get found online by all the right people.
Local SEO Advantages
Still not convinced?
Take a look at this:
Making use of targeted local SEO offers you all the following advantages:
1)Your marketing efforts will reach the right consumers, the ones in your local area
2) Your Bexley business will be displayed on the first page of local search results, increasing your online visibility.
3) You can create better-targeted marketing campaigns
4) The ability to build better customer connections and boost your brand
Why Choose Pearl Lemon?
Local SEO best practices change all the time.
As search algorithms change, so do the best ways to increase your business’ online visibility.
We spend time every day ensuring our whole team is up to date on the latest developments in local search so that your campaigns will be too.
We’ll do the work, but we believe you should know what we are doing and why, and we’ll make sure you do at all times.
We only make use of white hat SEO techniques, never the kind of black hat tricks that can sometimes produce short term results but lead to long term problems, including getting an entire website banned by Google.
Value for Money:
We charge a fair price for our services and will never try to sell you on ‘extras’ you really don’t need.
Proven Track Record:
We have helped all kinds of businesses gain great visibility in local search, and we can help you too.
Whatever your Bexley business offers, it will definitely benefit from a targeted, efficient local SEO campaign.
Contact us today, and we’ll explain just what we can do for your unique company to boost your online visibility, your reputation in your local area and your bottom line.