Expert PPC SEO Services for Business Growth
There’s a reason you landed here. You searched for ppc seo services reno, and this page showed up. That’s not luck. It’s not magic. It’s what happens when the work is done right. So let’s cut through the nonsense and call it like it isyou’re tired of throwing money into Google and getting breadcrumbs in return. You’ve either hired a Reno SEO agency that gave you generic reports and vague updates, or you’ve dumped cash into PPC campaigns with more wasted clicks than actual leads. Either way, your traffic isn’t turning into calls, and your ad spend is turning into regret.
Pearl Lemon worked with companies right here in Renolocal service providers, attorneys, med spas, home contractors, B2B suppliersbusinesses that don’t have time to play marketing roulette. They need more calls, better leads, and visibility that makes a measurable difference to the bottom line. That’s where we come in. We don’t sell empty promises. We build, test, and run PPC and SEO campaigns that earn their keep. If you’re still reading, you’re probably serious. So are we.
Our Services – PPC & SEO Services in Reno That Actually Perform
These aren’t checkboxes. They’re tested methods that solve problems, lower lead costs, and increase revenue. We work with service businesses, local shops, and Reno-based professionals who need more than digital noise—they need results they can send invoices for.
Technical SEO Audits & Fixes
If your site has structural problems, Google punishes it. That’s a fact. We don’t just scan for red flags—we get in and correct the core issues holding your visibility back. Think of this as repairing the engine before fine-tuning performance.
What we do:
- Full audit using Screaming Frog and Sitebulb
- Identify redirect loops, broken links, crawl errors
- Correct canonical and hreflang tag issues
- Reduce TTFB and improve Core Web Vitals
- Clean up duplicate content and URL parameters
- Implement structured data for services, reviews, FAQs
Why it matters:
One redirect chain can cause Google to drop a page from the index. Technical problems are silent blockers. Fixing them can increase impressions and crawling frequency by up to 40%.
Local SEO Targeting Reno-Based Searches
If you’re a service business in Reno and not showing up in the Google 3-pack, you’re invisible to 60% of your potential market. We fix that by establishing localized signals and area-specific trust elements.
What we do:
- Improve your Google Business Profile (GBP)
- Build consistent NAP citations in 70+ directories
- Add metadata to images (EXIF) for geographic relevance
- Publish neighborhood-targeted content
- Add location-based markup
- Track rankings using geo-grid tools like Local Falcon
Why it matters:
Google prioritizes local seo relevance and location proximity. We send signals that say you are the provider in your area—not just a random listing.
PPC Campaign Management (Google Ads / Bing Ads)
Running ads without direction is like playing poker with your cards face-up. We treat every dollar as if it’s our own. Campaigns are built, segmented, and tested for buyer intent—not empty metrics.
What we do:
- Build highly focused ad groups by match type
- Use SKAGs (Single Keyword Ad Groups) for top-converting search terms
- Add negative keywords to stop wasted clicks
- A/B test responsive search ads
- Adjust bids based on device, time of day, and location
- Connect campaigns to CRMs and track calls with DNI
Why it matters:
Clients have seen cost-per-click drop by 22% and cost per lead fall over 30% within 90 days. We don’t just place ads. We build systems that bring customers in the door.
On-Page SEO That Converts Visitors Into Buyers
You can’t just throw in keywords and hope it works. We rebuild your on-page content to work with Google’s language models and persuade real people to act.
What we do:
- Rewrite meta titles with buyer intent
- Organize headers for semantic clarity
- Add schema (FAQ, service, review) for enhanced search listings
- Improve internal linking for authority flow
- Compress images, lazy load, and rewrite alt tags
- Restructure content for engagement using scroll data
Why it matters:
Search engines want clarity. Visitors want answers. We deliver both.
Conversion-Focused Landing Pages for Ads
A landing page is the difference between a click and a customer. We build pages that load fast, get to the point, and push action without delay.
What we do:
- Build mobile-first designs with <2.5s load speeds
- Use PAS (Problem-Agitate-Solve) frameworks
- Track all call and form events with CRM integration
- A/B test layouts using VWO and Google Optimize
- Monitor behavior with scroll maps and click tracking
- Compress every asset for lightning performance
Why it matters:
Our pages consistently convert at 12–18% through ads. The industry average is 3–5%. That’s more leads per dollar spent.
Content SEO (Intent-Driven Pages That Rank and Sell)
We don’t write filler blogs. We create content that ranks, brings qualified traffic, and earns trust.
What we do:
- Use SurferSEO, Frase, and Clearscope for content scoring
- Create service pages, buyer guides, and city pages
- Group keywords by stage of buyer journey (TOFU, MOFU, BOFU)
- Structure content hubs and interlink for authority
- Add markup for “How-To,” “Review,” and “Service” content
- Update older pages for reindexing and performance
Why it matters:
Traffic is easy. Turning traffic into leads is the real goal. Our content earns attention and action.
Link Building & Authority Development
We build authority the right way—through relevant placements on real, trustworthy websites.
What we do:
- Earn links through HARO, guest blogging, and outreach
- Target DR 30+ sites in your niche
- Avoid spam networks and low-quality backlink sources
- Maintain safe anchor text ratios and steady growth
- Research your competitors and build better alternatives
Why it matters:
Good links building move rankings. Bad links trigger penalties. We don’t cut corners.
SEO Recovery & Content Cleanup
Did your traffic tank? Hit by an algorithm update? We’ve brought sites back from 90% drops, through seo recovery .
What we do:
- Identify whether the drop is algorithmic or manual
- Build and submit disavow files
- Consolidate pages that cannibalize keyword
- Rewrite duplicate or weak content
- Reindex neglected pages via internal links and updated sitemap
Why it matters:
Most agencies guess. We diagnose and fix with precision.
Competitive Analysis & PPC/SEO Recon
If your competitor is at the top of Google analysis in Reno, we’ll show you how they got there—and take you past them.
What we do:
- Analyze ad copy and landing pages using iSpionage
- Reverse-engineer backlink profiles
- Clone and improve their keyword strategies
- Compare bidding head-to-head
- Use tools like SEMrush and Ahrefs to find gaps
Why it matters:
If someone else is winning, it means the traffic is there. We close the gap—faster and smarter.
Problems We Solve With Our PPC & SEO Services in Reno
- Low organic traffic? We map out keyword groups by volume, intent, and competition, then restructure your content.
- Ad clicks but no conversions? We fix speed, copy mismatches, and user experience issues killing your ROI.
- Cold leads? We re-map your keywords to match the buying stage of your prospects.
- Flat rankings? We build topic depth and support it with internal linking and page structure.
Fact: 92% of users never reach page 2 on Google.
Fact: The average PPC conversion rate for service businesses is 4.1%. We hit 8–12%.
Fact: A 1-second delay in mobile load speed can reduce conversions by 20%.
Frequently Asked Questions
We use GA4 with defined conversion paths, UTM tracking, and DNI to tie every call or form fill to the originating channel.
Yes—we handle full optimization, schedule posts, respond to reviews, manage Q&A, and track performance.
We place links naturally on relevant domains with contextual anchors. No junk, no private blog networks.
Yes, we replicate winning Google Ads campaigns on Bing and fine-tune device and demographic bidding.
PPC usually delivers in 2–4 weeks. SEO generally shows traction in 3–6 months, depending on your site’s foundation.
Let’s Fix What’s Not Working
If your SEO or PPC isn’t pulling its weight, it’s time to do something about it.
We’ll review what’s broken, what’s missing, and what’s draining your budget—and show you how to fix it.
No pitches. Just answers.
Fill out the form. Let’s get started.
