Pinterest Management Services That Create Traffic and Sales
Most businesses get Pinterest completely wrong.
They post sporadically. Their images lack strategic keywords. Their boards are disorganized. Their content doesn’t align with the platform’s unique psychology. The result? Wasted opportunity and invisible pins.
That’s where Pearl Lemon’s Pinterest management services come in.
We don’t just “do Pinterest” – we implement proven systems that turn your Pinterest presence into a 24/7 lead and sales generation machine. Our Pinterest specialists understand the platform’s unique algorithm, search functionality, and user behavior patterns that drive real business results.
The Financial Case For Professional Pinterest Management
Building an effective Pinterest marketing strategy requires specialized expertise:
- Platform-specific image creation and optimization
- Keyword research unique to Pinterest’s search patterns
- Pin scheduling aligned with peak engagement times
- Analytics tracking beyond basic platform metrics
- Regular algorithm updates requiring strategy adjustments
By partnering with Pearl Lemon for Pinterest management services, you gain immediate access to specialists who’ve managed hundreds of successful Pinterest accounts across multiple industries. Our team stays current on every algorithm change, tests new features before they’re widely available, and applies data-driven insights from our entire client portfolio.
The bottom line? You receive Pinterest management services that focus on ROI, not vanity metrics.
Our Pinterest Management Services
We offer a complete suite of Pinterest solutions designed to build, grow, and monetize your presence on the platform. Each service works as a standalone offering or as part of an integrated Pinterest strategy. Our team handles everything from initial setup to ongoing content creation, allowing you to focus on your core business while we turn Pinterest into a consistent source of qualified traffic and leads.
Strategic Pinterest Account Setup & Optimization
Many businesses jump into Pinterest without proper foundation work. Our Pinterest management services begin with comprehensive account optimization:
- Strategic board creation aligned with your sales funnel
- Keyword-rich board descriptions that increase discoverability
- Custom board covers that strengthen brand recognition
- Profile optimization for maximum search visibility
- Business account verification and category selection
For new accounts, this provides immediate traction. For existing accounts, our Pinterest specialists conduct a thorough audit to identify missed opportunities and alignment issues.
Our optimization process creates the foundation for all future Pinterest growth – ensuring your content appears in search results and reaches users with purchase intent.
Pinterest Content Strategy & Creation
Generic pins won’t drive traffic or sales. Our Pinterest management services include developing a customized content strategy based on your specific business goals:
- Competitor and industry analysis to identify pin types that perform
- Keyword research specific to Pinterest search patterns
- Pin template creation that aligns with your brand guidelines
- Content calendar development with strategic themes
- Pin creation optimized for the Pinterest algorithm
Our Pinterest specialists create multiple pin formats including standard pins, idea pins, and video pins – each designed to target different stages of the customer journey.
We focus on creating “sticky” content that encourages saves and clicks rather than passive views, driving qualified traffic that converts to leads and sales.
Pinterest SEO & Keyword Optimization
Pinterest is primarily a search engine, not a social network. Our Pinterest management services apply advanced SEO techniques specific to the Pinterest algorithm:
- Platform-specific keyword research beyond standard SEO tools
- Strategic keyword placement in pin titles and descriptions
- Hashtag strategies that increase visibility without appearing spammy
- Alt-text optimization for improved indexing
- Link structure optimization for maximum click-through rates
Our Pinterest specialists continuously monitor search trends within your niche, adapting your keyword strategy as user search behavior evolves.
This methodical approach ensures your pins appear at the top of search results for terms your ideal customers actually use when looking for solutions like yours.
Pinterest Traffic Growth Campaigns
Growing your Pinterest reach requires more than just posting pins. Our Pinterest management services include multi-faceted growth campaigns:
- Strategic following within your target audience
- Engagement tactics that increase visibility in the algorithm
- Group board identification and participation strategies
- Pinterest community involvement to build authority
- Targeted campaigns for rapid follower acquisition
Our Pinterest specialists implement proven techniques that grow your audience with qualified prospects – not just random followers.
We track growth metrics weekly, refining our approach based on engagement patterns and adjusting our Pinterest management services to focus on the highest-performing tactics.
Furniture Store Pinterest Case Study
Clad Home has been a great client we have worked with to help them increase their sales and conversions while using Pinterest as a PPC platform. We have been able to help Clad Home generate nearly $30,000 in sales within 90 days.
Pinterest Analytics & Performance Reporting
Data drives decisions in our Pinterest management services. We provide comprehensive analytics beyond what’s available in the standard Pinterest dashboard:
- Traffic analysis with conversion tracking
- Pin performance metrics with A/B testing results
- Audience demographic and behavior insights
- Competitive benchmarking against industry standards
- Attribution modeling for accurate ROI calculation
Our Pinterest specialists compile these insights into actionable reports, identifying clear patterns and opportunities for strategy refinement.
This data-driven approach ensures our Pinterest management services continuously improve, maximizing your return on investment month over month.
Pinterest Advertising Management
For businesses looking to accelerate results, our Pinterest management services include comprehensive advertising campaign development and management:
- Strategic campaign planning based on business objectives
- Custom audience creation and targeting refinement
- Creative development optimized for ad performance
- Budget allocation and bid management
- Performance tracking and optimization
Our Pinterest specialists create campaigns that leverage the platform’s unique targeting capabilities, including keyword targeting, audience interests, and lookalike modeling.
We focus on minimizing your cost per click while maximizing conversion rates – ensuring your Pinterest advertising delivers measurable ROI.
The Pearl Lemon Difference: Our Pinterest Performance Metrics
As a premier provider of Pinterest management services, we measure success by your bottom line, not vanity metrics.
Our clients typically experience:
- 212% average increase in monthly Pinterest traffic within 90 days
- 35% lower bounce rates from Pinterest traffic compared to other channels
- 41% higher average time-on-site from Pinterest visitors
- 27% higher conversion rates from Pinterest traffic vs. other social platforms
The Science Behind Our Pinterest Management Approach
Multi-Board Pinterest Strategy
Effective Pinterest marketing requires more than a single branded board. Our Pinterest management services implement a hub-and-spoke board strategy that captures users at every stage of the buying journey.
Each board targets specific keywords and purchase intents, creating multiple entry points to your brand and strategically guiding users toward conversion-focused content.
Pinterest Content Clustering Technique
Our Pinterest specialists implement content clustering strategies that signal topical authority to the Pinterest algorithm:
- Core topic pins that establish subject matter expertise
- Supporting concept pins that build topical depth
- Question-based pins that address specific user needs
- Solution pins that position your products/services as the answer
This structured approach increases your visibility for high-value search terms while creating natural pin-to-pin journeys that lead users toward conversion.
Industry Stats That Validate Pinterest Marketing
- 90% of weekly Pinterest users make purchase decisions on the platform (Pinterest, 2023)
- Pinterest drives 33% more traffic to shopping sites than Facebook (Hootsuite, 2024)
- 87% of Pinterest users have purchased something because of Pinterest (Sprout Social, 2023)
- Pinterest users spend an average of $154 per order versus $80 for Facebook shoppers (Shopify, 2024)
- The half-life of a Pinterest pin is 3.5 months compared to 24 minutes for a Twitter post and 90 minutes for a Facebook post (Wisemetrics, 2023)
Ready To Turn Pinterest Into Your 24/7 Sales Machine?
Your competitors are likely ignoring Pinterest or using it incorrectly. This creates a massive opportunity for businesses that implement a strategic, conversion-focused Pinterest presence.
Pearl Lemon’s Pinterest management services provide the expertise, creative resources, and proven frameworks to turn Pinterest from an afterthought into one of your most valuable marketing channels.
Schedule a Pinterest strategy session with our head of social. During this 30-minute call, we’ll audit your current Pinterest presence (or industry opportunity) and identify specific tactics to increase your traffic within the next 45 days.
Pinterest Management Services FAQs
Most clients see significant traffic increases within 45-60 days. Pinterest is a longer-term strategy compared to platforms like Facebook, but the traffic tends to be more sustainable and higher-converting. Our Pinterest management services focus on building momentum that compounds over time, with many pins continuing to drive traffic months or even years after publication.
No, our Pinterest management services include complete pin creation. Our designers create custom pin templates aligned with your brand guidelines, and our content team handles all copy creation for pin descriptions, titles, and calls-to-action. We typically create 15-30 new pins monthly depending on your service package.
Our Pinterest specialists coordinate with your existing marketing calendar to ensure consistent messaging across channels. We can promote your blog content, product launches, seasonal campaigns, and promotions through Pinterest, creating an integrated approach that reinforces your other marketing efforts. Our Pinterest management services include regular strategy calls to align with your broader marketing initiatives.
While Pinterest has traditionally been strong for fashion, home decor, food, and DIY, we’ve achieved significant results for “non-traditional” Pinterest industries including SaaS, financial services, B2B, and professional services. Our Pinterest management services adapt to your specific industry, finding the visual angle that resonates with your target audience regardless of sector.
We implement tracking mechanisms that attribute website traffic, leads, and sales back to specific Pinterest activities. Our reporting shows not just vanity metrics like followers and impressions, but concrete business outcomes including qualified leads generated, sales attributed to Pinterest traffic, and cost per acquisition. We establish clear KPIs at the beginning of our engagement and report on these metrics monthly.
