Smash Your Sales Targets With Our Lead Generation Services

Lead generation businesses are profitable. To be profitable, you have to deliver. This means your tools and methods must cost you less than you charge for your time. You have to do your research first to ensure that you will succeed as a lead generation business and be profitable.

Lead generation is a good business. Your company will always need leads. In addition to this, other companies will also need leads, and many do not have the time or expertise to do this themselves.

Lead generation costs in the UK can vary. This depends on the company you choose to work with, what channels the company will use to generate leads and many other points. Pricing will always vary, so it’s always best to do your research then book a call to get a quote.

There are a few ways you can get free B2B leads. You can maintain an active social media account and engage with other people in your ideal clients’ niche. You can also network, connect with others, and start conversations with those people. Social media can often be your best friend when trying to generate leads without paying extra.

B2B is lead generation focusing on other businesses that are interested in your own business’s products or services. This means making active marketing efforts to generate new customers.

B2B companies generate leads by contacting key decision-makers of other businesses that would be interested in their services or products. They may try to email, call, or network with a prospect first to build a relationship and then begin a sales pitch.

Getting B2B clients means you should engage in different lead generation activities. This means cold calling, cold emailing, or reaching out to potential prospects on Linkedin (or other platforms) to try to network and see if they’re interested in your business. You should try to reach key decision-makers and focus on their pain points to have the best chance at having conversations.

A lead is a person who has indicated an interest in your company’s product or service in some way, shape, or form.

As a lead, you’d hear from a business or organization with which you’ve already opened communication … instead of getting a random cold call from someone who purchased your contact information.

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

To put it simply. It’s a way of warming up potential customers to your business and getting them on the path to eventually buying.

Lead generation marketing is a catch-all term for the process of developing and nurturing, viable leads for your business. A potential customer in your target audience who is interested in purchasing the product or service you offer is referred to as a “lead”. Now, to capture this lead – meaning you make them take the first step in your sales to cycle a B2B marketing agency employs different marketing tactics, otherwise known as lead generation marketing.

To put it even more simply, leads are potential customers who are interested in your products and services. To capture these leads, lead generation companies leverage various marketing tactics that will make the user sign up for something online by completing a form, contacting the business directly, or even walking into their physical premises.

Much like a physical funnel in real life, a lead generation funnel works by taking a large number of potential prospects and whittling them down an ‘imaginary funnel’ into converted leads. Each step of the funnel moves the prospects further towards being paying customers.

If you need help building your lead generation funnel, we may be able to fill in the gaps for you as one of the top Lead Generation companies London has to offer.

There are a great many lead generation channels for both B2B and B2C lead generation. And there are also new channels opening up all the time. While the list is an extensive and ever-growing one, some of the most important include:

-Email marketing

-Blogging

-Social media marketing

-Video marketing

-Podcasts

-E-books and white papers

-Onsite organic SEO

-Offsite organic SEO

-Webinars

The best lead generation agencies, London based especially 😉 , take these channels, and more, and work with them in the way that best suits each individual. There is no one size fits all lead generation solution, and no one size fits all lead generation channel.

First and foremost, any leads you’ve purchased don’t actually know you. Typically, they’ve “opted in” at some other site when signing up for something, and didn’t actually opt-in to receiving anything from your company.

If the prospect has never been to your website and indicated an interest in your, products or services, then you’re interrupting them … plain and simple. And let’s face it,  you could look spammy.

And once enough people flag your messages as spam, you go on a “blacklist,” which is then shared with other email providers. Once you get on the blacklist, it’s really, really hard to get back off of it. In addition, your email deliverability and IP reputation will likely be harmed.

It’s always, always, always better to generate leads organically rather than buy them.

Essentially, a sales lead is generated through information collection. That information collection could come as the result of a job seeker showing interest in a position by completing an application, a shopper sharing contact information in exchange for a coupon, or a person filling out a form to download an educational piece of content.

Most Definitely! LinkedIn has been increasing its stake in the advertising space since its early days. When it comes to lead generation, LinkedIn created Lead Gen Forms, which auto-populates with users profile data when they click a CTA, making it easy to capture information.

While marketers typically think of social media as best for top-of-the-funnel marketing, it can still be a helpful and low-cost source for lead generation as shared in the lead gen strategies above. The key is using social media strategically for lead generation.

Start by adding links directly to the landing pages of high-performing offers within your Facebook, Twitter, LinkedIn, and other social media posts. Tell visitors that you’re sending them to a landing page. That way, you’re setting expectations.

LinkedIn lead generation is an outbound marketing strategy born out the rise of Web 2.0. Unlike many other social networks, professionals in every business niche, and at every level, see Linkedin as a valid source of networking opportunities and useful, credible information. In fact, it offers the largest digital gathering of professionals and decision-makers in the world, and it boasts the highest per capita income per user.

As a lead generation platform, LinkedIn can be hugely effective and is yet still underutilized and misunderstood. In the mistaken belief that the platform only allows its users to contact people they already know, lots of them see it as just a place to post an online resume or to connect with existing colleagues and ignore its lead generation potential entirely.

While we can’t speak for any company other than our own, we can tell you that at Pearl Lemon we understand that no two clients are alike, and we keep that in mind with everything we do. We take the time to learn about your company, the nature and value of your product/solution and the audiences you are trying to reach.

We then make use of our extensive lead generation expertise to create a customized plan for you to begin generating a constant stream of leads to expand your sales pipeline and grow your business while offering great ROI every time.

Simply put, unless you can honestly say that you have all the business you currently need and don’t need more clients, or to sell more of your product, you need lead generation to keep your sales pipeline full and your business afloat.

If you need help filling your sales pipeline, we are one of the top lead generation agencies London has to offer.

Once again bearing in mind that every company – and every product, service or offering -is unique we go about generating leads in a number of different ways, with each strategy custom-tailored to suit the campaign at hand. Our methods include targeted and personalised cold email and/or cold calling campaigns, the creation and distribution of high-quality content, LinkedIn lead generation and more.