PEARL LEMON INTERVIEWS:
LinkedIn Strategist, Business Consultant, and Speaker, Karen Yankovich is the CEO of Uplevel Media, LLC. Having “been there and done that” in the arena of losing (and then re-finding) a focused approach to business and life, Karen now offers coaching and consulting for entrepreneurs. Her unique specialty blends her “get it done” attitude with a passion for soulful living in her personal services and online workshops. Host of the Good Girls Get Rich Podcast and LinkedIn Evangelist, She offers results-oriented and expert LinkedIn Marketing strategies that position her clients to bring in instant results. Karen’s background includes over twenty years in the fields of information technology, marketing, and customer relationships, making social media her ideal niche.
A Fireside Chat
I had the opportunity to have an amazing conversation with Karen Yankovich today. From talking about SEO for Lead Generation sites, Karen agreed to a quick interview.
She took the time to talk to me and answer some questions so I could get to know her better and hear more about the things that have helped shape her business success to date – let’s get stuck into it!
What Is The Book (Or Books) You’ve Given Most As A Gift, And Why?
The Miracle Equation by Hal Elrod. I love the FOCUS!
What Purchase Of $100 Or Less Has Most Positively Impacted Your Life In The Last Six Months?
When You Feel Overwhelmed Or Unfocused, Or Have Lost Your Focus Temporarily, What Do You Do?
I have a good old fashioned kitchen timer at my desk! When it’s ticking away, I commit to stay on task.
What are bad recommendations you hear in your profession or area of expertise?
AH, so many! From a LinkedIn example, its connection with tons of people each week. To me, that’s just total spam and hurts your brand!
Listen to your gut more than other people!
- Karen Yankovich
In the last five years, what new belief, behavior, or habit has most improved your life?
I’ve really had time in the past five years to dive into my OWN mindset. I’m my own guru! I start each day meditation and visualizing, and it’s incredibly powerful.
What Is One Of The Best Or Most Worthwhile Investments You’ve Ever Made?
I invested heavily in a coaching program in 2020, and it’s honestly SO good to be operating on a higher level with other people at the same level!
If you could have a gigantic billboard anywhere with anything on it — what would it say and why?
A rising tide lifts all boats. I end each of my podcast episodes with that statement. Spreading the support and love is the best way to fill your life full of amazing people.
What careers advice would you give to your 21-year old self?
Listen to your gut more than other people!
How has a failure, or apparent failure, set you up for later success? Do you have a “favourite failure” of yours?
There was an incident surrounding my kids and their father and college that I won’t go into details on, but he bailed on something that I didn’t have the resources to pick up the bill for. I swore NEVER to be in that position again.
What advice would you give to a smart, driven college student about to enter the “real world”? What advice should they ignore?
Get experience in doing what you love, even if it’s offering your services for free. It will pay off in the long term.
Tell Us About Your Business. What Does It Do And What Value Do You Add?
I teach LinkedIn Marketing. I help people shine a light on their greatness and build relationships as if they’re peers with the most influential people in their industry.
What is the most significant thing that someone much younger than yourself has taught you?
People younger than me are creating careers that are focusing on their education and advancement, not longevity at one thing.
When did you first become a rebel?
LOL I love that you think all podcasters are rebels! For me, it’s been always. I come from a family of teachers with pensions and I’ve ALWAYAS been entrepreneurial. It wasn’t until I saw my actual 23 and me DNA results proving that I am, in fact, blood related to my family that I truly believed it!
How has Covid-19 changed your company?
We teach LinkedIn strategy, AKA virtual networking. Our company has grown significantly.
What are you NOT Very Good at?
I don’t really follow any particular digital marketing channels these days.
What's your star sign?
What did you have for breakfast this morning?
Pearl Lemon are an SEO, PPC, PR, and B2B lead-generation agency. We are based in London but service clients around the world.
We have taken the time to interview entrepreneurs and experts (like Karen) in this new series.