Get More Downloads With Our App Store Optimisation Service
70% of all apps are discovered via the App Store search. We’ll increase the visibility of your app.
Get more downloads and of course more revenue with our App Store Optimisation service.
What Is App Store Optimisation?
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App Search Optimisation
App Store Optimisation (ASO) gives your apps the best chance of ranking higher in an app store’s search results.
If you’re not using ASO to increase the visibility of your app, you’re missing out on the opportunity to drive more organic traffic to your apps page.
Get More Downloads With App Store Optimisation
App ecosystems such as Google Play, and the iOS App store have billions of apps and get millions of downloads every day. Your App Store Optimisation (ASO) strategy needs to be data-driven to put your app in front of your target audience, maximise your downloads.
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Our team of growth-driven SEO experts here at Pearl Lemon will put together a bespoke mobile app marketing strategy that is in line with the goals and visions you have for your app’s success!
Ready To Grow Your App on App Store?
It’s worth mentioning that the most common way people discover apps is via searching through app stores. The higher your app ranks in the search results, the more likely it is to be downloaded. Let’s talk about your app marketing goals!
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Why Choose Our App Store Optimization Services?
Choosing the right ASO service provider is crucial to the success of your mobile app. At Pearl Lemon, we bring years of experience and a proven track record of driving results for app developers and businesses. Our customized approach ensures that your app store optimization strategy aligns with your goals, maximizing visibility and driving more organic downloads.
Customized ASO Strategy
Every app has its unique challenges and opportunities. We develop a customized ASO strategy that aligns with your app’s objectives and target audience. Our team collaborates with you to understand your app’s market, competition, and goals, allowing us to create a tailored strategy that drives growth and engagement.
Comprehensive ASO Audit
A successful ASO campaign begins with a thorough audit of your app’s current performance. Our ASO audit evaluates your app’s title, description, keywords, and overall visibility to identify areas for improvement. We provide actionable recommendations to optimize your app’s listing, ensuring it’s fully optimized to rank higher in app store search results.
Targeted Keyword Optimization
Effective ASO relies on precise keyword targeting. Our team conducts in-depth keyword research to identify the search terms your potential users use when looking for apps like yours. We focus on high-intent keywords that attract qualified traffic to your app, helping you increase downloads and improve your rankings.
Advanced Creative Optimization
Creating compelling visuals and copy is critical for the success of your ASO strategy. Our team designs eye-catching app icons, screenshots, and preview videos that capture attention and encourage downloads. We also craft engaging app descriptions that highlight your app’s unique features and benefits, driving more installs.
Key App Store Optimization Services
Our comprehensive ASO services cover all aspects of your app’s optimization, from initial setup to ongoing management and improvement. Below are some of the key services we offer to help you achieve your ASO goals.
App Title and Subtitle Optimization
Your app’s title and subtitle play a significant role in its discoverability. We optimize your app’s title and subtitle by incorporating relevant keywords that improve visibility and attract more users. Our team ensures that your app’s title is both descriptive and optimized for search.
App Description and Metadata Optimization
The app description is where you communicate the value of your app to potential users. Our ASO experts create compelling, keyword-rich descriptions that not only improve search rankings but also persuade users to download your app. We also optimize your app’s metadata, including tags and categories, to ensure it’s positioned for success.
App Icon and Visuals Optimization
Visuals are crucial in driving conversions in app stores. We design and optimize your app’s icon, screenshots, and preview videos to ensure they are visually appealing and accurately represent your app’s brand. Our creative optimization helps your app stand out in search results and attract more downloads.
A/B Testing and Optimization
Testing is essential for improving your app’s performance. We conduct A/B testing on various elements of your app listing, such as icons, screenshots, and descriptions, to determine what resonates best with your target audience. By analyzing the results, we continuously optimize your app store listing to maximize downloads and engagement.
How Our App Store Optimization Services Benefit Your Business
Investing in professional ASO services offers numerous benefits for app developers and businesses. By effectively optimizing your app’s store listing, you can improve visibility, drive more downloads, and increase user engagement. Here’s how our services can benefit your business:
Increased App Visibility
Our ASO services are designed to improve your app’s visibility in app store search results. By targeting the right keywords and optimizing your app listing, we help your app rank higher and attract more users.
Higher Conversion Rates
With a well-optimized app store listing, you can convert more visitors into downloads. Our ASO strategies focus on creating compelling visuals and descriptions that drive user engagement and encourage installs.
Better User Engagement
Our ASO services not only help you attract more users but also keep them engaged with your app. By optimizing your app’s features, visuals, and messaging, we ensure that users have a positive experience, leading to higher retention rates.
Enhanced App Store Rankings
A strong ASO strategy can help your app climb the app store rankings, making it easier for users to discover your app. Higher rankings lead to more organic traffic and downloads, contributing to the overall success of your app.
What’s the difference between SEO and ASO?
The simplest definition of SEO is that Search Engine Optimisation is a process of increasing the visibility of a website in the search engines. The simplest definition of ASO is that it is the process of improving the visibility of an app within the App Store.
An App Store IS a search engine. Just like they do to discover content via Google, people search for and discover apps by using the app store’s search system. And so just like you can use SEO to increase a website’s visibility you can increase an app’s visibility with ASO.
But the processes are very different. Google has over 200 ranking factors. App stores have far less. In fact, the following are the most important and those that should be focussed on during an ASO campaign:
- App Title– one of the most important parts of ASO. Pick the right title using relevant, well-researched keywords.
- App Keywords– a very important field on the Apple’s App Store. It’s a little bit like the now obsolete Meta keywords tag. But this one actually has a big impact on the App Store rankings.
- App Description– this is where you can explain what your app is about and encourage people to download it.
- App Downloads– the number of app downloads seems to be one of the key factors. Popular apps rank higher.
- Backlinks– it is known that these have no impact on the ranking of your app on the Apple’s App Store. However, some people believe that backlinks can influence your ranking on Google Play. This makes perfect sense, given that Google already has a similar algorithm in place for its search engine but it is not something that Google has ever confirmed.
It’s important to note that ASO is not directly related to App PR, the process of promoting your app outside the app store, but it can often be a part of an overall promotion package.
How Important is App Store Optimisation?
There are thousands of apps in both the Apple App Store and the Google Play Store. The good news is that app fans are often more persistent searchers than the average web searcher. They will go through several options to find what they want and tend to ‘scroll’ further than they might when searching the web. However, they won’t scroll forever, so your app needs to appear as close to the top as possible.
Reviews are even more important, not just for the App Store algorithms but for users too. They will be downloading your app to hardware that may have cost them (correction, probably has cost them) more than a months rent, so they want to make sure that it’s safe, bug-free and worthy of the GBs it will take upon their device.
Don’t think that generic, paid reviews will be of much help to you. App users are a very savvy bunch used to reading reviews and can usually spot a fake a mile off. This means that any ASO campaign has to effectively generate real, helpful reviews to boost your app’s appeal and search ranking.
All of this means that ASO is VERY important. The sobering fact is that most apps don’t make much money because no one can find them. A good ASO campaign changes that and allows your app to stand out and shine for the brilliant utility/game it is.
FAQs
Here are some frequently asked questions relating to ASO. If you have a question that has not been answered here, please do not hesitate to contact us!
ASO is crucial for increasing app visibility, driving organic downloads, and improving your app’s ranking in the app store search results.
We offer keyword research, app title and description optimization, visual asset optimization, app review and rating strategies, and A/B testing.
We optimize apps by enhancing keywords, creating compelling app descriptions, designing engaging visuals, and encouraging positive reviews and ratings.
Yes, effective ASO strategies can significantly increase your app’s downloads by making it more discoverable in app store searches.
Initial improvements can be seen within a few weeks, but sustained efforts are needed for long-term success.
ASO focuses on optimizing apps for app stores, while SEO (Search Engine Optimization) targets improving visibility in web search engines.
Yes, we offer ASO services for apps on both the Apple App Store and Google Play Store.
Contact us for a consultation, and we’ll create a customized ASO strategy to boost your app’s visibility and downloads.
