What is the best SEO client prospecting strategy?

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    Business owners are VERY busy people. The last thing you want to do is waste their time with fluff. ?

    Having a solid SEO client prospecting strategy in place will increase your chances of acquiring new clients immensely!

    At Pearl Lemon ?, we acquire all our clients digitally.

    In this blog post, I’ll share with you some tips on how to strategically get more SEO clients.

    But before we get started, you might be interested in learning how Deepak, (The founder of Pearl Lemon) bootstrapped the business to hit 20k per month – in less than 6 months!  ?

    #1: Show proof and data of why they should trust you with their SEO work.

    Take a look at this example:

    This is Deepak’s Upwork profile, as you can see he has been awarded a top rated badge for the SEO work that he has done for our clients.
    Deepak Shukla Upwork profileAlso, show numbers to quantify what you’ve done – this acts as social proof which is a very powerful signal and gives your clients more reason to trust you.

    Creating some client case studies also works well in terms of showing prospective clients exactly what you are able to do. ?

    Have these case studies, links to your work and your social proof ready before even approaching a client.  

    #2: Make sure you contact the right person

    Before you start spouting off your data, make sure you are speaking to a decision maker – this is an important tip. ⚠️

    Don’t get a no from someone that doesn’t have authority, if this happens you could have just missed out on a great opportunity.

    #3: Leverage your online presence ?

    Have a compelling online presence so when your potential client goes to search for your online, you aren’t a ghost.

    This will involve making sure that all of your social media platforms are optimised.

    By this I mean, make sure that both your personal and your brand’s social media platforms are optimised.

    Fill out the bios properly with links to your website, make sure that you select appropriate profile photos and make sure that your cover images are in line with your brand.

    Once this has all been set up, make sure you keep your social media pages updated by posting content regularly.

    Don’t post any content, make sure the content is high-quality, useful and demonstrates your knowledge of the industry.

    Also, write some content for well-recognised sites within the industry. This will help you to build up your reputation as a thought leader in the industry. Doing this is commonly referred to as guest blogging. These sites gain lots of traffic so doing this is a great way to drive new traffic to your site.

    Think of it this way, how are clients supposed to trust you to build their business visibility in the search engines when you aren’t even there?


    I hope this post has been useful in helping you to develop your SEO client prospecting strategy. Here are some final pieces of advice:

    • Reach out
    • Be genuine
    • Have a plan for their SEO moving forward ?
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