SEO for Accountants: Make Google Work for You — Not Your Competitor
Let’s not sugarcoat this.
Your firm could be the sharpest in the industry. You could outperform other accountants in R&D credits, tax planning, compliance checks, VAT intricacies — and still be invisible online.
Pearl Lemon sees this happen constantly. Accountants who know their craft thoroughly… but lose the click to a lesser firm simply because Google favors their visibility.
Why? Because Google responds to signals, not qualifications.
You’re not being overlooked because of your skills. You’re being buried because your online presence doesn’t show Google what it needs to register. That’s where we come in.
Our Services
Here’s what our SEO support for accountants looks like in action. No unnecessary details. Just what works.
Technical SEO Audit Built for Accountancy Firms
Problem: Your site is slow, not indexed properly, or wasting crawl budget.
We carry out a full-scale audit with tools like Screaming Frog, Ahrefs, and Google Search Console to uncover broken links, redirect chains, thin content, bloated code, and more.
We review structured data, canonical tags, sitemaps, robots.txt, page depth, and URL structure — the kind of technical foundation that actually impacts rankings. You’ll get an audit explained in terms accountants understand: what’s wrong, what’s costing leads, and how we’ll address it.
Impact: Speed increases up to 70%, improved index coverage, and crawl efficiency gains of over 55% in 60 days.
Local SEO for Accountants
Problem: Clients can’t find you when they search “accountant near me” or “tax advisor [city]”.
We fix and improve your Google Business Profile, correct inconsistent listings across 70+ directories, and implement review strategies that matter to Google’s local algorithm. This includes photo optimization, category tweaks, and local business markup.
Impact: Reaching the top 3 in map results increases inquiries by up to 400%. Crucial for local-focused firms.
Keyword Research With Buyer Intent in Mind
Problem: Your site ranks for phrases that no real client types.
We use real search data with Ahrefs, Google Autocomplete, and People Also Ask features to find specific, actionable phrases like “property tax accountant Birmingham” or “corporation tax help for freelancers.”
Then, we align each keyword with its dedicated page — not a forgotten blog post — but a stable, lead-oriented destination.
Impact: Rankings for meaningful terms that convert. Optimized pages have seen click-through rates rise over 20%.
On-Page SEO Structured for Search Engine Crawlers
Problem: Google doesn’t understand your content.
We structure your site pages with clear headers (H1–H3), targeted keywords, relevant internal links, readable slugs, optimized images, and schema markup. We revise title tags and meta descriptions that both rank and prompt action.
Impact: Organic traffic increases of 30–150% over 90 days are typical after rollout.
Link Building That Actually Adds Credibility
Problem: You’ve got 10 backlinks. Your competitor has 300. And most of yours are irrelevant or weak.
We secure quality backlinks from respected finance, legal, and B2B platforms. Think guest features, HARO opportunities, and appropriate directories — not spam-filled networks.
All links are do-follow, relevant, and backed by meaningful content.
Impact: Firms with 30+ niche-relevant domains often see a 4x rise in keyword rankings.
Content Strategy Connected to Services and Seasonality
Problem: You’re either not producing content or publishing material nobody searches for.
We build calendars based on trending terms (like “self-assessment deadline” or “how to submit VAT online”), creating pages that match informational and service-related needs. We ghostwrite, too — saving your time.
Impact: Relevant articles increase engagement by 40%+ and reduce drop-off rates — signs to Google that your site has real value.
Copywriting That Converts
Problem: Visitors click but don’t contact you.
We write with a purpose — turning curiosity into action. No filler, no fluff. Every page offers a clear message with strategic prompts (forms, CTAs, service overviews).
Impact: Properly written and structured pages often see conversions double or better.
Tracking, Reporting & Continual Refinement
Problem: You’re spending on SEO but are unsure what’s effective.
We install GA4, Google Tag Manager, and conversion tracking to monitor performance: where leads come from, how pages perform, and what content works. You’ll understand your pipeline in numbers.
Impact: No assumptions. Just clarity — with data tied directly to leads.
Why We’re Different (And Why That Matters)
You don’t need a generalist agency that sticks you on a generic client list and checks in once a quarter.
You need someone who knows the difference between SA302 and CIS returns. Who understands why deadlines affect keyword searches. Who doesn’t think “Accountant” is just another tag.
This isn’t part of what we do. This is all we do.
We understand your field — and we understand Google.
FAQs (You Won’t Find These on Fiverr)
We focus on finance- and legal-related backlinks — the kind Google associates with your industry. Domain strength alone doesn’t work. Relevance matters more.
We group keywords and map them logically. No overlap. Each page has a clear goal and unique focus.
We implement LocalBusiness, Service, FAQ, BreadcrumbList, and Review markup where it fits. This helps Google better categorize your pages and show rich snippets.
Through events tracked in GTM, reports in GA4, and rankings in Ahrefs. You’ll see what pages bring in leads — and where they come from.
Yes. We test with Lighthouse and PageSpeed Insights and fix issues affecting loading, layout shifts, and visual stability. Faster sites perform better.
Competitive keywords usually take 3–6 months. Local terms can move within 30–60 days. We’ll give realistic expectations based on your area and services.
Great — we’ll strengthen what’s working. We review your content, fix link issues, avoid overlap, and build from that base. Often the fastest path to growth.
This Isn’t Just SEO. This Is About Getting Clients.
We’re not here to impress you with traffic reports. We’re here to help you get more calls, more emails, and more serious prospects.
If your site isn’t working for you, and your competitors are showing up while you’re stuck on page 5, that ends now.
Let’s Talk. Book Your SEO Review. It’s 100% focused on you.
