Search engine optimization is certainly one of the most effective marketing investments. It brings traffic to your site and gradually reduces the need for contextual advertising. However, many SEO strategies prove themselves useless over time. Why?
Algorithms are constantly updated, and thus, one needs to consider plenty of details to get into the TOP 10 of Google search results and stay there. Of course, if something isn’t working, it’s time to ask yourself how to fix it! There are many factors that affect SEO performance, but we’ve decided to study the most significant ones.
But before we dive into analyzing them, here’s one more tip. SEO is quite a demanding field, and if you lack the energy to finish your homework because of job duties, don’t worry! When students need to find out their narrative essay topics on time, they reach out to professional writers. Authors have a huge experience in what they do, and this gives you a chance to finally manage it all in our busy times.
Your Posts Aren't Regular
Let’s start with a point that is rather obvious. If you post articles regularly, people get used to your schedule and keep coming back to you. However, if articles appear from time to time, the audience doesn’t know what to expect from you. And this leads to losing even the most loyal guests.
Another widespread mistake is posting too few, say, one or two articles a month. It’s definitely not enough to attract users. Plus, when there are no systematic updates on site, search engines scan it less often.
Website's Loading Speed Is Low
Website loading speed is one of the key factors influencing how the resource is ranked in search results. According to Google’s recommendations, a website page should load no more than two seconds. Its slow work won’t allow the search robot to index it quickly, and thus, users are likely to leave.
The Site Isn't Adapted For Mobile Devices
According to Statista, 90 percent of the global internet population used a mobile device to go online in 2021. We often google recipes when in the supermarket, search how to write a reflection paper when in the library, or look at the train schedule when we are late. However, some websites are still not fully adapted to phones. Therefore, no matter how cool your platform is, if you can’t open it on your mobile phone, then consider that all efforts were in vain.
The Menu Isn't User-Friendly
No doubt, a clear site structure speeds up the indexing of pages by search robots. It also makes navigation much easier for the user. All this has a positive effect on search traffic.
Really, uncomfortable navigation is a nightmare for any visitor. When articles on different topics are collected in one big pile, one simply can’t find what they need. So, take care of your customers and create a menu with great article categories and sections.
Useful Functions Aren't Available
Well, if there are no features that allow users to interact with your blog, you aren’t doing well at all. Here’s what visitors should be able to do when opening your platform:
- Share blog articles on social networks;
- Subscribe to the newsletter to be notified of new content;
- Leave comments and ask authors questions.
All these features have one goal, and this is better user engagement and interaction with the site and brand. Such opportunities are amazing for behavioral metrics and site ranking, as well as traffic growth and sales.
The Content Is Hard To Perceive
Our attention span is very short today. We are used to addictive videos and beautiful pictures, and fewer people actually read the texts. Not to mention articles without an intriguing beginning, paragraphs, and structure.
Still, there’s a chance to save the situation. You must ensure your content has subheadings, the text is divided into paragraphs, and all pieces contain lists and infographics.
However, if headings and subheadings are out of order and the text is not formatted with the appropriate HTML tags, Googlebot won’t scan your platform properly.
The Site Doesn't Provide Original Information
If your blog articles are not much different from other materials, the site will lose significance to the search robot. It is also essential that the piece contains additional value – it can be a table, video, audio, or infographics.
Make your blog more expert by adding useful tips and creative solutions. Such unique content will appeal to the search engine and will surely attract visitors to your site.
For example, if you’re targeting the keywords “train tickets in the UK“, your content should provide readers with unique information on how to find, buy and choose train tickets. The more you can address the reader’s intent, the better your content will perform.
Old Articles Don't Generate Traffic
Every blog has content that doesn’t generate traffic well. The reasons may vary, and the most basic ones are described above. So, update those articles posted earlier if you wish not to lose your positions now.
External Links Don't Work
Search engines always keep track of the sites your platform links to. In fact, they all create a large web of interconnected sources. And if a search engine identifies a dead link, this is a bad sign in terms of usability.
Here, you should worry not only about the Google algorithm but about unpleasant user experience too. Visitors will surely be disappointed when opening a useless 404 page.
There's More Than One H1 Tag Per Page
There is a certain hierarchy of information that any page must obey. Title tags are different for a reason: they help search engines segment the data. The H1 tag actually sees the main purpose of the page, and other heading tags should support it.
You can use multiple H2, H3, H4 tags, etc., in all your content. But don’t try too hard by filling the article with a million keywords. Write for people, not search engines only.
The Page Doesn't Have A Meta Description
Meta descriptions are quite effective in SEO. It’s a kind of advertisement for your content: the more interesting your description is, the more clicks you will get. You should surely use calls to action that encourage people to click (“free trial,” for instance).
To Wrap It Up
When doing SEO for your site, don’t expect your platform to have skyrocketing traffic just because you fixed one of the bugs listed above. SEO optimization has always been a competitive field. It can really make you stronger than your competitors, helping you to stand out from the crowd, but it takes a lot of time and patience.