PPC for HVAC Companies That Want Jobs on the Board — Not Empty Promises
Let’s keep it straight.
You’re in HVAC. You know what a bad lead feels like — they ask for a quote, ghost you, or worse, they’re outside your service area and just wasted your ad spend. You’re not here to talk about “marketing theory.” You want the phone ringing with customers who need a technician, not browsers.
That’s where we step in. We manage PPC for HVAC companies who are fed up with unclear reports, vanished agencies, and budgets that never seem to turn into confirmed jobs.
We set up campaigns that lead to booked calls. Period.
Our Services – Built for HVAC, Not Everyone
Not every PPC agency understands what it takes to get actual service calls for HVAC companies. We build ad campaigns that target your service area, your ideal customer, and the services you actually offer, so every click has the potential to become booked work.
Local Service Ads (LSAs) for HVAC
These are the ads that show up with a phone number and a star rating at the top of Google. We configure LSAs using Google’s background check and license verification process, pushing your business to the top of the page for specific geographic service searches. That’s “HVAC repair near me” traffic calling you directly.
How it helps:
- Only pay per lead, not per click
- High buyer intent from local homeowners and businesses
- Phone calls from qualified prospects, not form fillers.
Search Campaigns Targeted by ZIP Code & Service Type
We separate your Google Ads campaigns by service (furnace repair, AC installation, duct cleaning, etc.) and ZIP radius. We also apply filters to exclude wasteful traffic (e.g., “DIY,” “free,” or job-seekers).
How it helps:
- Removes irrelevant traffic
- Improves quality score, reduces CPC.
- Increases conversion rate with focused ad groups
Custom Landing Pages Built for Conversion
Forget sending traffic to your homepage. We create HVAC-specific landing pages that include live click-to-call buttons, service availability by ZIP, clear pricing info, and form tracking. Every call and form is recorded and linked.
How it helps:
- Improves conversion rate by 30–70%
- Pages load in under 2.5 seconds — Google’s benchmark
- Lowers bounce rate and improves ad quality scores
Call Tracking and Attribution
We record every single call that comes through PPC — date, time, keyword, device, duration. You’ll know exactly what keyword led to the inquiry. We sync with CallRail or WhatConverts based on your CRM.
How it helps:
- Transparent ROI analysis
- Separates spam from real leads
- Shows what works and what doesn’t — no guessing
Remarketing Ads
We show your ads again to people who visited your site but didn’t act. We run these across Google Display Network and YouTube with HVAC-focused messages like “Need an AC Repair?” or “Still Looking for a Local HVAC Tech?”
How it helps:
- Improves conversion rates by 20–40%
- Builds brand recall over time
- Re-engages lost leads without cold traffic costs.
Seasonal Campaign Adjustments
We run specific campaigns depending on the time of year — heating in winter, AC in summer, duct cleaning in spring, and fall. We also adjust bids based on local weather conditions.
How it helps:
- Relevance improves ad performance
- Reduces spend on irrelevant seasonal keywords
- Aligns with homeowner needs at the right time
Keyword Engineering & A/B Ad Testing
We don’t rely on assumptions. We use platforms like Ahrefs, SEMrush, and Google Ads’ search term reports to locate transactional HVAC queries, not traffic wasters.
How it helps:
- Higher click-through rate = lower CPC
- Continuous A/B testing improves performanc
- Identifies income-generating keywords you’re overlooking
PPC Audits for Existing Campaigns
Already have ads running but getting weak results? We’ll audit it all: targeting, keyword match types, tracking, ad copy, landing page structure, budget pacing, and impression share. You’ll get a detailed analysis.
How it helps:
- Locate and fix budget issues
- Correct tracking problems
- Catch mistargeted ads and a money drain.
Why Choose Us?
Because we don’t treat HVAC PPC like a textbook theory session. We understand the difference between a vague search and a person actively seeking HVAC help.
Here’s what our clients usually deal with before working with us:
- High cost-per-click with zero conversions
- Fraudulent clicks are wasting 15–30% of their spend.
- No call tracking — unclear return on spend
- Generic pages that don’t get results
We resolve all of that. With data that supports it:
- Average cost per solid lead: $45–$70 (based on 12-month data sets across HVAC clients in the U.S. and Canada)
- Phone call conversion rates: 20–38%
- Form conversion rates: 12–25%
- LSA lead close rates: 45–55% for service-based companies
If you’re done watching your budget go down the drain, this is where that ends.
FAQs
For B2B, we prefer STAGs (Single Topic Ad Groups) because search volume is lower, and hyper-segmenting can cannibalize impressions.
For eCommerce, SKAGs (Single Keyword Ad Groups) still dominate, especially when layered with DSAs to catch the long-tail.
Yes.
We implement offline conversion imports from CRMs like Salesforce, HubSpot, Zoho.
This lets Google Ads Smart Bidding optimize to actual closed deals, not just form fills.
We create Master Negative Lists by industry vertical.
Each list is updated monthly based on Search Term Reports and applied automatically across MCC child accounts using shared library systems.
- Anomaly detection scripts (budget overspends, CPC spikes)
- N-gram waste analysis for Search terms
- Broken URL checkers for Destination URLs
- Auto-pausing low CTR ads script for accounts under 3% CTR
If needed, we custom build Google Ads Scripts depending on your MCC scale and spend levels.
Ready to Stop Paying for Ads That Don’t Work?
You don’t need a “funnel.” You need the phone to ring. If you’re serious about HVAC leads that actually become paid jobs, not just clicks and analytics, we’re ready to show you how to fix it.
Schedule your call now. No pressure. Just straight talk and a clear plan.
