PPC for Hotels
If your hotel is still depending on third-party sites to keep rooms filled, you’re not in control of your business.
And every month you keep paying out 15%–25% in OTA commissions, you’re fueling a system that doesn’t care about your margins or your occupancy. We’ve worked with hoteliers who spent five figures a month on ads and still couldn’t tell which guests came from where.
That ends now.
We build pay-per-click campaigns for hotels designed with one goal: to bring in direct bookings—no commissions, no middlemen. No filler. No distractions. Just the right ads, shown to the right people, with data that clearly shows what’s working.
Our Services — Built for Hotel Operators Who Need Results, Not “Reach”
This isn’t guesswork. Every component of your campaign is built with technical accuracy. We examine location data, search behavior, seasonal patterns, and bid data, so only people who intend to book see your ads.
Custom Google Ads Account Buildout
We don’t reuse templates or duplicate someone else’s campaign. Your Google Ads account is built from scratch—with organized structure, segmented ad groups, intentional keyword targeting (Exact, Phrase, Broad Match Modifier where needed), and accurate geo-targeting. This helps avoid wasted spend on unqualified clicks.
Problem Solved: Poor ad relevance and spend on mismatched search intent.
What You Get: Better ad targeting, reduced CPC, more bookings.
Granular Keyword Targeting for Hotel Intent
We don’t throw money at vague keywords. Our team performs thorough keyword analysis using real search term reports, search volume trends, and CPC metrics. We zero in on intent-rich phrases like:
- “book a hotel in [location]”
- “best hotel near [landmark]”
- “[hotel name] direct booking”
- “rooms available [date range]”
Problem Solved: Attracting unqualified visitors or traffic that doesn’t convert.
What You Get: Sharper alignment between search query, ad message, and landing page.
High-Converting Ad Copy That Pulls Clicks
We write ad headlines and descriptions that get to the point—showcasing your location, key amenities, price benefits, and urgency. Every ad uses structured snippets, sitelinks, and callout extensions to increase CTR without raising costs.
Problem Solved: Weak click-through rates and low ad rank.
What You Get: Ads that get bookings, not just traffic.
Advanced Conversion Tracking & Attribution Setup
We don’t stop at the click. We configure Google Tag Manager, GA4 events, and conversion actions connected to your booking engine. That includes revenue tracking, click-to-call triggers, and UTM tracking to separate paid bookings from organic or OTA-driven ones.
Problem Solved: Lack of clarity around booking sources and ad effectiveness.
What You Get: Complete visibility into ROI and attribution.
Landing Page Review & Revenue Funnel Analysis
We review your landing pages for load time, mobile performance, CTA positioning, and booking engine responsiveness. If needed, we reconstruct or design a fresh page to remove roadblocks between the click and the booking.
Problem Solved: High bounce rates and poor conversion from paid traffic.
What You Get: Pages that move visitors toward booking.
Bid Strategy & Budget Control by Demand Season
Hotel demand shifts constantly. We build bid adjustments by day, device, and location. More weekend traffic? We raise bids. Off-season? We lower or retarget. Smart bidding strategies (like tCPA or Max Conversions) only work when the account setup is correct, and we ensure it is.
Problem Solved: Overspending during low-interest periods or missing high-value dates.
What You Get: Ad spend aligned with seasonal demand and occupancy patterns.
Remarketing to Abandoned Searchers
Your most likely customers are the ones who came close to booking. We run remarketing ads on the Display Network and YouTube to reconnect with visitors who left without reserving—segmenting them by time on site and viewed pages.
Problem Solved: Missed bookings from visitors who bounce.
What You Get: A second chance to convert interested users—without paying for new traffic.
Monthly Performance Audits + Live Strategy Calls
No overstuffed reports. We meet live (with an actual person) to review your data. We discuss ROAS, CPA, attribution flows, booking performance, and campaign refinements. You’ll always know where your spend went.
Problem Solved: Uncertainty or mistrust in ad results.
What You Get: Clarity, consistent updates, and results-driven planning.
Why Trust Us?
We’re not a design team that “also runs ads.” We’re PPC professionals with direct experience in hotel campaigns across the UK, EU, and US.
What makes us different:
- Direct Booking Focus: We reduce OTA reliance. That’s the mission.
- No Outsourcing: Everything is done by our in-house team.
- Technical Expertise: We handle GA4, GTM, CRO, and bid strategy in detail.
- Tested Returns: Our hotel clients have seen 4x–8x returns—on traffic that converts.
Still running Google Ads without knowing if it’s working? That’s an avoidable cost. Let’s fix it.
FAQs
For B2B, we prefer STAGs (Single Topic Ad Groups) because search volume is lower, and hyper-segmenting can cannibalize impressions.
For eCommerce, SKAGs (Single Keyword Ad Groups) still dominate, especially when layered with DSAs to catch the long-tail.
Yes.
We implement offline conversion imports from CRMs like Salesforce, HubSpot, Zoho.
This lets Google Ads Smart Bidding optimize to actual closed deals, not just form fills.
We create Master Negative Lists by industry vertical.
Each list is updated monthly based on Search Term Reports and applied automatically across MCC child accounts using shared library systems.
- Anomaly detection scripts (budget overspends, CPC spikes)
- N-gram waste analysis for Search terms
- Broken URL checkers for Destination URLs
- Auto-pausing low CTR ads script for accounts under 3% CTR
If needed, we custom build Google Ads Scripts depending on your MCC scale and spend levels.
What You’re Missing Costs You More Than What You’d Spend
Every day your hotel isn’t shown on Google, someone else is getting your guest.
That’s one more night a room stays empty—or worse, gets filled through an OTA that takes a cut.
Schedule a call — let’s review what your next 30 days could look like with a working PPC strategy.
