PPC Agency Bristol
Let’s call it what it is: you’re probably spending more than you should on paid ads, and your results don’t line up with what the reports suggest. Pearl Lemon has seen this story before. You’re not the problem. It’s your campaign setup. Your targeting. Your bids. Your tracking. You’re not running PPC—you’re letting it control you.
What we do is build campaigns that make sense for your spend. No over-hyped vanity metrics. Just solid strategies, built to turn clicks into leads, and leads into revenue. You get a system developed to bring in clients, not just traffic.
Our Services
You’re not paying for campaigns. You’re paying for outcomes that repair the gaps in your sales funnel. Whether your issue is poor lead quality, wasted spend, or campaigns that stall, our PPC services are structured to fix it with sharp execution, platform know-how, and ongoing testing. Each service is designed with one thing in mind—results you can measure.
Google Search Ads – For Leads That Don’t Waste Time
We build tightly focused ad groups using Exact and Phrase match types with real commercial intent. Each ad is tested against three variants. CTR, Quality Score, and bounce rate determine which stays. Ads are connected with high-converting landing pages. Conversion tracking is validated through Google Tag Manager, and all goals are monitored in GA4. If your current agency isn’t doing that, they’re making assumptions.
Problem We Solve: You’re getting clicks. But they’re not converting. We clean up your campaign structure, refine your Quality Scores, and cut your CPA. Think under £30 per lead in competitive industries like home services, SaaS, or legal.
Google Shopping – If You Sell Products, This Is Where It Counts
Product feed clean-up, SKU-level bid adjustments, audience layering, and ROI tracking via your Merchant Center. Most agencies treat Shopping like it’s plug-and-play. We handle it like PPC surgery.
Problem We Solve: Low ROAS. We rebuild feeds with GTINs, improved titles, and custom labels. Result? Up to 240% increase in conversion rate and a 3.5X return on ad spend.
Display Ads – Brand Awareness with Targeted Reach
Custom audiences, placement exclusions, layered interests, and smart frequency capping. No more chasing impressions. We keep your ads visible to your audience without overdoing it.
Problem We Solve: Ad fatigue. We reduce banner blindness with updated creative, better placements, and a schedule that doesn’t irritate the user into clicking “Hide ad.”
Retargeting – Bring Back the People Who Left
Audience segmentation by page depth, session time, and product views. Different messages for different segments. Dynamic retargeting across Google, YouTube, and Meta platforms. No stale reminders—just well-timed nudges.
Problem We Solve: High cart abandonment. Our campaigns bring back up to 34% of dropped leads using time-delayed sequences.
YouTube Ads – Pull Attention in 6 Seconds or Less
Skippable in-stream, bumper, and video searchability ads run based on keyword intent, placement targeting, and affinity groups. We write short-form hooks that don’t need viral reach to convert. Just genuine interest.
Problem We Solve: Cold traffic. Video viewers are filtered through step-by-step remarketing. Watch one ad, see the next offer in sequence.
Microsoft Ads – Tap the Market Others Ignore
Most of your competition overlooks Bing. That’s good for you. We copy high-performing Google campaigns and adjust for a different buyer group. Expect cheaper CPCs and fewer competitors.
Problem We Solve: Saturation. Bing users convert, especially in B2B, finance, and older demographics. Less volume. More intent.
Facebook & Instagram Ads – Campaigns That Fit the Scroll
Lookalike audiences built from your pixel data. Hook-based creative paired with solid offers. We run A/B/C split testing across audience, placement, and message.
Problem We Solve: Social ad fatigue. We run 10-day cycles with new creative, keeping your cost per click under £1 while your leads continue.
LinkedIn Ads – B2B Campaigns with Teeth
We don’t rely on “job title” targeting and hope. We build matched audiences using CSV uploads, CRM links, and company-based filtering. Ads are well-matched for B2B lead funnels.
Problem We Solve: Weak lead quality. We bring in qualified leads by reaching decision-makers, not interns.
Why Choose Us
Because you’re tired of agencies that talk big but produce little. We don’t pitch unnecessary details, and we don’t rely on flashy dashboards to cover weak results. We make decisions that squeeze more return out of every pound you spend—no excuses, no tricks.
You’re not hiring us to play it safe. You’re hiring us to spot weak points, fix what’s not working, and push hard where it matters. We test more aggressively, grow more strategically, and give you the kind of control over your ad spend you didn’t think was doable. Most agencies chase clicks. We focus on outcomes that impact your bottom line.
And if we don’t believe PPC is the right choice for you, we’ll tell you. That’s the difference.
FAQs
We use Google Tag Manager and GA4 with event-level tracking for form submissions, button clicks, calls, and purchases. All campaigns are goal-linked in both the ad platform and analytics.
Target CPA and Maximise Conversions for campaigns that have historical data. Manual CPC during trial phases. We also apply seasonality settings and bid modifiers for device, time, and audience-level adjustments.
Yes. We’ll assess your current setup—campaign structure, keyword match types, ad content, Quality Scores, bidding strategy—and fix only what needs fixing.
We create and update negative lists every week. We scan Search Terms Reports, remove low-intent queries, and build themed shared lists to stop cross-campaign waste.
Yes. We set up call tracking using platforms like CallRail or Google Ads’ built-in reporting. Every call is documented and recorded if needed.
Each ad group runs three versions. We test headlines, URL paths, and calls to action separately. Winners are based on CTR + conversion rate + Quality Score gains.
Yes. We can push lead data using Zapier or direct API integration to CRMs like HubSpot, Salesforce, Zoho, or Pipedrive.
One Final Thing Before You Go
You’ve read this far. That tells me you know something’s off with your PPC—or you believe it could be way better. There’s only one logical step left.
Book a call – Let’s build a campaign that doesn’t just make noise—it makes sense.
