Pay-Per-Click Management Services
Turning Clicks into Contracts. Profit Starts With Precision
You’re pouring money into ads, but conversions are flatlining. Competitors are appearing above you in every auction. And the agency you hired? All you’re getting are screenshots and vague answers.
That ends here.
At Pearl Lemon, we offer Pay-Per-Click Management Services for UK businesses that want measurable control, market share, and meaningful ROI. We don’t run pretty campaigns. We run profitable ones.
Why it matters:
- The average return on ad spend (ROAS) for PPC is roughly 2:1, meaning £2 in revenue for every £1 spent.
- Many UK marketers report a 200% ROI from paid ads.
Schedule a consultation today. Your ads should earn their keep.
Our Services
We don’t follow trends. We follow conversions.
Our Pay-Per-Click Management Services are built for businesses across London, Manchester, Birmingham, Leeds, and Glasgow that are sick of burning ad spend without return. Whether you’re running ecommerce campaigns, lead generation funnels, or local service ads, our systems are engineered for results, without wasting a pound.
Each service below is built on targeting logic, search intent alignment, real-time bidding insights, and structured optimisation. The aim? Turn every click into a commercial win.
Google Ads Account Management
Clicks mean nothing without conversions.
We deliver precise targeting: funnel-stage segmentation, negative keyword rules, budget pacing, and real-time bidding oversight.
We architect Google Ads campaigns with mirrored intent logic, audience segment controls, and search match filtering, so you show up in the right auction at the right time.
- In-depth keyword segmentation by funnel stage
- Conversion tracking integrated with Google Tag Manager and GA4
- Negative keyword rules to prevent overlap and low-intent traffic
- Smart budget pacing with daily spend audits
Whether you’re a solicitor in Leeds or a SaaS startup in Shoreditch, you need your ads to bring in buyers, not browsers. We cut wasted clicks and ramp up ROI.
Average Google Search Ads conversion rates fall between 3.1%-6%.PPC clicks are 35% more likely to convert than organic traffic.
YouTube Ads
YouTube is where attention lives. We make sure yours pays off.
UK viewers are spending hours daily on YouTube, but most brands don’t get past the skip button. We script fast, design visual hooks, and optimise placement to hit sales intent—not just impressions.
- Skippable and bumper ads built for 6-second hooks
- Retargeting those who watched key product videos
- Sequential storytelling for multi-video funnels
- Audience targeting layered by demographics, interests, and behaviour
Brands wasting UK YouTube inventory without audience segmentation are simply giving Google free cash. We make sure your ads earn their spot.
Shopping Ads Management
If you’re running ecommerce, your Shopping Ads need to fight harder.
We take over bloated feeds, fix Merchant Centre disapprovals, and restructure your campaigns at SKU level, so high-margin products rise, and low-converting ones get trimmed.
- Merchant Centre audit and error removal
- Feed enhancement: product title formatting, GTIN mapping, image compliance
- Price competitiveness analysis vs top UK competitors
- High ROI product segmentation by profit margin and sales volume
Selling 1,000+ SKUs online? We know how to make Shopping Ads scale without becoming a mess.
Remarketing Campaigns
Warm traffic is your lowest-hanging revenue. But only if you manage it right.
Retargeting can lift purchase likelihood by up to 70% compared to non‑retargeted clicks.
We deploy audience-specific remarketing flows using Google Ads, YouTube, and Display Networks to retarget based on product views, cart activity, and on-site behaviour.
- Full-funnel dynamic remarketing setup
- Custom audience creation across platforms
- Abandonment triggers: cart, category, and form
- Lookalike expansion using top converters
Ecommerce and service-based businesses in the UK lose thousands monthly by skipping this. We’ll make sure your warmest traffic doesn’t go cold.
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Bing Ads (Microsoft Advertising)
Less competition. Better CPCs. More buying intent.
Bing might not get headlines, but its UK user base includes over-40s decision-makers, high-income households, and those who actually click on ads. We clone high-performance Google campaigns, adapt syntax for Bing, and track conversion discrepancies.
- Sitelinks, callouts, and structured snippet extension builds
- UET tag installation and goal setup
- OS-level targeting (Windows desktop dominates Bing)
- Manual bidding with time-of-day modifiers
Most agencies ignore Bing. We use it to capture overlooked profit with precision.
Local PPC Campaigns
If your business serves a postcode, you need more than Google Maps.
We engineer hyper-targeted campaigns for UK service providers who rely on calls, visits, or bookings within their area. Think plumbers in Croydon, dentists in Bristol, or estate agents in Glasgow, we build local visibility from the ground up.
- Google Local Services Ads for trust-driven clicks
- Radius targeting from business addresses
- Postcode-based ad copy testing
- Mobile-first ad placement with click-to-call features
Local PPC in the UK isn’t about just being seen. It’s about being chosen. We make sure you’re first in line.
Landing Page Audits & CRO for PPC
An ad click is worthless if the landing page doesn’t convert.
We audit every post-click element: from headline clarity to CTA placement, form friction to mobile responsiveness. Then we run A/B tests to see what actually works with your UK audience.
- UX audit focused on scroll maps, form completion, and bounce points
- Page speed testing on UK-based servers
- Mobile CRO rewrites for above-the-fold impact
- Wireframes built to reduce friction and improve flow
Great PPC isn’t just ads, it’s what happens after the click. We make sure your pages hold attention and convert it.
Why Choose Us?
PPC Campaigns Engineered for UK Traffic, Built for ROI
Most agencies talk in impressions and CTRs. We talk in contracts signed, baskets checked out, and calendars booked.
At Pearl Lemon, our PPC strategies are more than just “ad management”. They’re revenue systems designed specifically for the UK market. Whether you’re selling property services in Bristol, SaaS subscriptions in Manchester, or designer shoes in London, we architect performance-driven funnels tailored to your commercial outcomes.
Here’s what makes us different:
- UK-Market Precision: Every campaign is geo‑calibrated with postcode‑level targeting, UK buyer psychology, and time-zone‑aligned bidding schedules.
- Cross-Channel Mastery: We don’t just “run ads.” We synchronise performance across Google, YouTube, Bing, and Display to follow your customer, not just your competition.
- Sales-Centric Optimisation: Our keyword and audience segmentation strategies map directly to your buyer funnel, not just traffic volume.
- Speed-to-Impact Framework: Most clients see a performance shift within few days post‑onboarding. Real wins, not delayed promises.
- Radical Transparency: No “impression inflation.” No dashboards. You get actionable reporting with ROI clarity.
FAQs
We use tightly themed ad groups, layered audience segmentation, and negative keyword sculpting to maintain control.
We use Google Ads, GA4, heatmaps, and CRM integrations. Reporting includes ROAS, CPA, and CVR.
We restructure feeds, enrich product titles, and adjust campaigns based on search term data and profit margin.
Yes. We run segmented campaigns and adjust placements based on viewability, conversion paths, and device targeting.
Bid, keyword, and placement adjustments happen weekly, while structural changes follow a 30-day cycle.
Yes. We manage feeds exceeding 10,000 SKUs and automate rules to simplify segmentation.
We use pixel-based retargeting on Google, YouTube, and Display, combined with audience exclusions and frequency caps.
We use pixel-based retargeting on Google, YouTube, and Display, combined with audience exclusions and frequency caps.
We monitor spend daily, apply dayparting rules, and enforce budget caps tied to performance benchmarks.
We audit your current campaigns, confirm goals, set KPIs, and rebuild structures within the first 10 working days.
Ready to Start?
Stop bleeding ad spend. Start buying conversions.
If you’re tired of vague reports and empty clicks, you’re not alone. Business owners across the UK trust us to turn Google Ads from a line item to a lifeline. The next move is yours .Schedule a consultation now and let’s get your PPC working harder than your competitors.
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